The document discusses the relaunch of the Diva soap brand by Altoindia. Some key details include: 1) The relaunch aims to target lower and middle class consumers between ages 15-30 years through affordable pricing of Rs. 14 for 75 grams and promotions like buy 4 packs for over 10% off. 2) The positioning focuses on traditional Ayurvedic benefits of neem oil and leaves for antibacterial properties and fairness, along with a refreshing fragrance. 3) The promotional strategy involves partnering with kirana stores and stockists that serve middle class consumers, as well as organizing eco-friendly campaigns and a Diva Marathon event.