Cloudbooksapp.com investor deck

1. We’re Helping Small Businesses, Mid-Size Businesses
and Freelancers Improve the Efficiency of their Billing
and Invoicing Process.

2. Why Small Businesses,
Mid-Size Businesses and Freelancers?

3. Number of small business
Owners who think of
bookkeeping as an
unpleasant task
(Source: GoDaddy Survey)
The Big Problem
Amount of B2B
receivables value
lost by businesses in
the Americas because
of late payment
Amount of B2B
receivables value lost by
businesses in Europe
because of late payment
(Source: Atradius)
SMEs in UK who’ve forgotten to invoice for goods or services at least
once
Out of these
missed invoicing for a job worth
between £5,000 and £10,000.
missed invoicing for a job worth
between £5,000 and £10,000.
(Source: Telegraph)
12% 6%

4. Businesses across the globe
are losing money because of
ineffective billing and invoicing.

5. This interrupts business growth.

6. The Solution
Simplifying Invoicing for Faster Payments
CloudBooks is a smart, simple and extremely convenient invoicing and
billing software for businesses that helps them enjoy the benefits of a
full invoicing cycle.

7. What Does Do?

8. Smarter Way to Create Estimates
and Send Invoices

10. Create professional looking estimates and convert these estimates into
invoices upon approval. Send them to clients through email or snail mail.

11. Quick Payments
Clients can make payments through credit cards, PayPal, check or cash,
thus speeding up payments.

12. Seamless Time Tracking
Don’t miss out on billing even a single minute that you’ve spent working on the
client project.

13. Get on Top of Your Expenses
All expense incurred working on client projects can be tracked and added to the
final invoice.

14. Monitor your Financials Closely
You can keep a close watch on your business’s financials including payment
collections, profit & loss, expenses incurred etc.

15. Other Features
o Multiplicity: Whether working with numerous clients or using multiple teams
to handle different projects, you can still effectively manage and control the
billing process.
o Auto-billing: Why waste time on recurring invoicing? With this software,
businesses can just schedule such invoices and send them every billing
period automatically.

16. This software makes it easy for
businesses to effectively monetize
their services.

17. Business Model
CloudBooks Subscribes to a SaaS based Delivery Model
Primary Benefit of SaaS based model for Customers:
Network Automation + Economies-of-Scale = Lower Total Cost of
Ownership
• High adoption rate backed by lower initial costs (subscription based model).
• Hassle free upgrades for customers which improves retention rate.

18. Primary Benefit of SaaS based model for Vendor (CloudBooks):
Servicing many customers from a single, integrated infrastructure = Lower operating costs
Customer
Customer CloudBooks Customer
Customer

19. Market for SaaS and Cloud-Based Application Services
SaaS-Based Business Applications
Market (2011-2016)2
Worldwide SaaS and Cloud Software
(2011-2016)3
(Source: Forbes)
The Market for SaaS and Cloud-based software is growing year-on-year, which
means the target market for CloudBooks is extremely fertile.

20. Key Features of Our SaaS Based Solution
• Online Invoicing
• Time Tracking
• Recurring Invoices & Auto Payment
• Team Timesheets
• Late Payment Reminders
• Expense Tracking
• Accounting Reports & Taxes
• Automatic Expense Import
• Mobile Apps
• Attach receipts (PDF or Image)
This comprehensive solution is offered at a competitive price.

21. Our Pricing Model
FREE
Freemium
Customer uses a limited version of the
software absolutely free of charge.
Subscription based
Starting from
$2/month
Free Trial: Available (No Credit Card required)
A forever free account is available upon the completion of free trial (no credit card required).
This makes CloudBooks one of the cheapest subscription based billing
and invoicing software on the market

22. Numerous Support Options
AQs | Knowledge Base | Video Tutorials
Phone Support | Online Support
Marketing Segment:
Freelancers Mid-Size Businesses Small Businesses

23. Market Opportunity
Small Businesses, Mid-Size Businesses and Freelancers
are a Huge and Growing Market.

24. Small Business Opportunity
NUMBER OF
SMALL BUSINESSES
IN
AMERICA
IN UK
NUMBER OF
SMEs in CANADA
IN CANADA
28 Million + 4.9 million + More than 1.1 million +
(Source: Forbes)
*fewer than 500 employees
(Source: FSB)
*At the start of 2013
(Source: BDC)

25. Freelancer Opportunity
One-third of the U.S. workforce,
are already freelancers.
Estimates suggest there are more than 42 million
freelancers workers in the U.S alone.
(Source: Business Week)
Rise in number of individuals working in
freelance sector across Europe-45%
Freelancing is the fastest growing sector of the
European labour market.
(Source: PR)

26. There is a massive market for this
product.
We are looking at an opportunity to target millions of businesses
across the world, many of whom will be suffering from invoicing issues.

27. Competitive Analysis
Company CloudBooks Wave Freshbooks Harvest
Billquick
Online
Monthly Cost
1 Client - Free,
25 Client- $2
MO., Unlimited
Clients –
Starting from
$10
Free
(Unlimited
Clients)
1 Client - Free,
25 Clients-
$19.95 MO.,
Unlimited-$29.95
1-3 Users $12,
9 Users $49,
Unlimited $99
(each additional
user $10)
$14.95 – $24.95
depending on
features
Payment
Gateways
PayPal and
many others
Stripe
PayPal + 13
Others
PayPal + Stripe
+ Authorize.net
PayPal + Intuit
Merchant
Services
Time Tracking Yes No Yes Yes Yes
Other
Integrations
Many on the way
Wave
Accounting
Sage 50 and
many other
devices
Quickbooks
(window version)
& many other
services
Quickbooks,
Sage50, MYOB
Other
Features
Accounting and
Project
Management
Accounting+
Payroll
Accounting None
Project
Management
Customer
Service
Email, Phone &
Live Chat
Email
Phone/Email M-F
9am-6pm EST
Phone/Email M-F
9am-6pm EST
Email, Phone for
those paying for
full featured
packages.

28. CloudBooks offers comprehensive
functionality at highly competitive rates.
This makes it one of the best invoicing
software available on the market.

29. Sales and Marketing Strategy
We use a mixture of outbound and inbound marketing strategies
• SEO
• Content Marketing
• Social Media Marketing
to attract customers:
• Partnership Outreach
• Email Marketing
• Product Demo in Conference and Events

30. Current Traction
We tested the market
100+ $131632+ 3145+
customers within one
month of launch.
worth of invoices
sent (and counting).
Hours
tracked.
This is just the beginning of the CloudBooks growth story.

31. Fundraising Goals

32. TEAM
The CloudBooks team has customer orientation in its genes and has put its
immense technical proficiency to good use for creating an innovative product
that provides an extremely satisfying invoicing experience to its users.
Suraj Singh, the Founder and CEO is a tech-enthusiast, entrepreneur and
the driving force behind the emergence of CloudBooks as one of the most
intuitive invoicing software available on the market.
When most people were concentrating on the BPO and outsourcing
business, Suraj dreamt of building a product that would provide value to
thousands of businesses around the world, and most importantly, one that
is conceptualized and developed in India.
He single-mindedly pursued his dream and CloudBooks is the realization of
this dream.
Suraj holds a Bachelor’s Degree in Mathematical Sciences from the
University of Meerut, India. He also holds a MBA Degree in International
Business from National Institute of Information Technology, Bangalore.

33. Contact Information
info@cloudbooksapp.com
www.cloudbooksapp.com