Road2 Ideas Innovation: 4 Aadarsh Pen Team: Trojans Nitin, Supriya, Sana, Chirag

1. INNOVATION 4: AADARSH PEN Team Trojans NITIN SUPRIYA SANA CHIRAG

3. Resources

4. Schools

5. ClassroomsIndia has the world’s largest Visually Challenged population, which is 15 million out of the 47 million worldwide On an average every 3–4 students of a class suffer from varying levels of dyslexia.

6. Aadarsh pen - social revolution in education system ‘The Talking Pen - Multimedia Print Reader’ Aadarsh Pvt. Ltd., a trusted name in the education sector and Central India’s leading publishing house- introduced this unique education technology to revolutionise the current traditional education pattern and learning process in India Giant leap in the educational technology, which uses listening skills along with traditional reading.

7. Key Features In-built speaker Camera Earphones 2 GB memory card 7 hour battery backup Can be charged like a cellphone No fear of piracy as the text cannot be copied or scanned. Aadarsh holds the global patent for the product.

8. PICTURES TALK PICTURES BY FIELD TEAM

9. Process to use Technology developed to elevate learning experience of students by focusing on the enormous benefits of listening. Unique concept where the Pen recites the written text. MPR ‘Talking Pen’ comes with an in-built speaker, camera and 2 GB memory card When the MPR pen is positioned over a book with MPR codes, it activates the pre-loaded audio files A reader is also able to hear the text they are reading. This technology gives a human face through voice in the learning process, making it interactive, interesting and educational.

10. ACHIEVEMENTS License holders of International characters like Barbie and Ben-10 for India & Pakistan Hot Wheels, Fisher Price for the Indian Market, becoming perfect partner for designing, co-publishing and printing. Various national and international NGOs, Publishers, Government organizations, International firms and have received most encouraging feedback from all. IEC, UNICEF, IGNOU in talks for using pen to communicate important issues: Sanitation Reproductive Health Malnutrition Founder Felicitated

11. AADARSH PEN IS UNIQUE BECAUSE.. Numerous advantages for the students Special needs of the visually challenged population and people suffering from Dyslexia. Empowers volunteers responsible for public service education or vocational training with technological proficiency. Beneficial for publishers as any book can be printed in Multiple Languages using multiple downloadable audio files. MPR Books will help in combating the serious threat of piracy which publishers are facing today. Help language learning with improved pronunciation by countering regional influences.

12. USPFORBOTTOM OF PYRAMID VIDEO TO EXPLAIN USP BY INVENTOR MPR will foster a self-learning process, specially in the rural areas Encouraging the students to work independently in the absence of teachers or teacher’s attention Heighten results even in a poor student–teacher ratio. Organisations with special children benefit Use of technology in future by UNICEF to spread awareness on AIDS

13. Cost structure Every pen by Aadarsh Pen costs Rs. 4500- 5000/- Cost will be low when: 1.) Volumes increase 2.) Get donors for the pen 3.) Get sponsors for the pen 4.)Cross subsidizing happens Priced High as Volumes low currently

14. SWOT

15. Stage I- Table Analysis Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the parameters outlined in the sandbox, the self assessment scores are:

16. Stage II- C.K. Prahlad’s Sandbox HIGH MODERATE HIGH HIGH MODERATE MODERATE

17. Combine Study and justifications : Scale of Innovation : The Innovation is capable of being scaled up as it is relevant to a lot of government schools which have a high rate of absenteeism IEC wants to talk about various issues. Printed books are not read because Volunteers have different communication levels Transmission loss is there So this technology acts as a boon For E.g. Aasha NGO works in rural areas. Ladies are VIII pass who have to spread health manuals. Communication is difficult for them as they are less educated and they are not comfortable to talk bout them Here the innovation can be scaled concentrating on for example Health Sector, likewise Sanitation etc.

18. SCALABILTY IN FIGURES Current Status: Works in Education Sector in 5 States currently 5 publishers working with Aadarsh Pen 5 NGOs aligned with Aadarsh Pen 20 proposals with government in pipeline Future: 100 publishers joining soon Plan to come with 1000 books this year Fields: Education, Fiction, Entertainment, Dictionary, Language learning Want to make pen available free of cost (Rs. 0/-)

19. Treading the Road 2 Ideas…Some Recommendations Wireless:- Wireless technology can help to increase the reach by adding books and reaching those in purview of wireless Memory Increase:- Memory can be increased so that more number of books can be read.

21. Technology Up gradation

22. Maximize Reach

23. Increase Market Share

24. Spread Awareness

25. Maximize benefits at Bottom of Pyramid

26. Boon for patients of Blindness, Less Vision, Dyslexia

27. Spread Use in Music Industry,Graphic Industry

28. Marketing for promotion