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Working for DHL/FedEx/Panalpina/K+N/UPS/DBSchenker?
1.
An Appeal to: A INITIATIVE
2.
A INITIATIVE
3.
What this programme Akshyapatra is
all about? It’s sort of THANKS GIVING to truck drivers A INITIATIVE
4.
You ASK ‘Why?’ … Good
Question A INITIATIVE
5.
Without trucks and
drivers, your BUSINESS will be nothing to write home about A INITIATIVE
6.
YOUR freight forwarding
via air can’t take off – or touch down - unless vehicles on road ferry your stuff to – or from - the tarmac. A INITIATIVE
7.
Yes, Yes… One is
talking about the FIRST & LAST MILE connectivity. A INITIATIVE
8.
So, thanking these SOLDIERS
ON HIGHWAYS who help build your business is worth shaking hands with. Right? A INITIATIVE
9.
INVITE them to
your Corporate Office for an Evening Tea. How about calling it… TEA WITH TRUCK DRIVERS! A INITIATIVE
10.
Uncouth, ugly truck
drivers in our high class office, did you say? A INITIATIVE
11.
Class distinction on
the basis of educational background (or lack of it), look and feel, no? A INITIATIVE
12.
SHED Your Inhibitions. A INITIATIVE
13.
BRING them into
your circle. Let them see the BIG Company whom they are supporting from outside. A INITIATIVE
14.
HELP them groom
into better looking personalities. * Gift them Gillette Shaving Kits. Deodorants to beat the Indian Summer. A INITIATIVE
15.
After all, they’re
your BRAND AMBASSADORS in a manner of speaking A INITIATIVE
16.
All your Strategic
Planning will be meaningless unless these SOLDIERS ON HIGHWAYS move your stuff on roads. A INITIATIVE
17.
So, inviting them
for an EVENING TEA is sort of self-preservation for you & your organization. A INITIATIVE
18.
What this will
achieve? 1) Psychological boost for truck drivers & make them more LOYAL to your organization A INITIATIVE
19.
What this will
achieve? 2) Conscience-cleansing for educated and sophisticated lot like you A INITIATIVE
20.
A lot of
things happen over coffee or tea, no? BUILD Relationship EARN Loyalty SHOW you really care for these SOLDIERS ON HIGHWAYS A INITIATIVE
21.
It’s NEVER TOO
LATE. To become … BETTER HUMAN BEINGS A INITIATIVE
22.
What Are You
Waiting For? ACT Now! A INITIATIVE
24.
Truckers, The BACKBONE of India
25.
Deep Apartment, 52
Ward No. 1, Behind Punjab National Bank, Mehrauli, New Delhi 110 030/India ramesh@krkfoundation.org IMPROVING Truck Drivers’ Working & Living Conditions
26.
Am part of
your ECOSYSTEM. Help me to help YOU!
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