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An Appeal to:
A
INITIATIVE
A
INITIATIVE
What this programme
Akshyapatra
is all about?
It’s sort of
THANKS GIVING
to truck drivers
A
INITIATIVE
You ASK ‘Why?’
…
Good Question
A
INITIATIVE
Without trucks and drivers,
your BUSINESS will be nothing
to write home about
A
INITIATIVE
YOUR freight forwarding via air
can’t take off – or touch down -
unless vehicles on road ferry your
stuff to – or from - the tarmac.
A
INITIATIVE
Yes, Yes…
One is talking about
the FIRST & LAST MILE connectivity.
A
INITIATIVE
So, thanking these
SOLDIERS ON HIGHWAYS
who help build your business
is worth shaking hands with.
Right?
A
INITIATIVE
INVITE them to your
Corporate Office for an Evening Tea.
How about calling it…
TEA WITH TRUCK DRIVERS!
A
INITIATIVE
Uncouth, ugly truck drivers in our
high class office, did you say?
A
INITIATIVE
Class distinction on the basis of
educational background (or lack of it),
look and feel, no?
A
INITIATIVE
SHED
Your Inhibitions.
A
INITIATIVE
BRING them into your circle.
Let them see the BIG Company
whom they are supporting from
outside.
A
INITIATIVE
HELP them groom into
better looking personalities.
*
Gift them Gillette Shaving Kits.
Deodorants to beat the
Indian Summer.
A
INITIATIVE
After all, they’re your
BRAND AMBASSADORS
in a manner of speaking
A
INITIATIVE
All your Strategic Planning will be
meaningless unless these
SOLDIERS ON HIGHWAYS
move your stuff on roads.
A
INITIATIVE
So, inviting them for
an EVENING TEA is sort of
self-preservation
for you & your organization.
A
INITIATIVE
What this will achieve?
1) Psychological boost for truck
drivers & make them more LOYAL
to your organization
A
INITIATIVE
What this will achieve?
2) Conscience-cleansing for educated
and sophisticated lot like you
A
INITIATIVE
A lot of things happen over coffee or tea, no?
BUILD Relationship
EARN Loyalty
SHOW you really care for these
SOLDIERS ON HIGHWAYS
A
INITIATIVE
It’s NEVER TOO LATE.
To become …
BETTER HUMAN BEINGS
A
INITIATIVE
What Are You Waiting For?
ACT Now!
A
INITIATIVE
Working for DHL/FedEx/Panalpina/K+N/UPS/DBSchenker?
Truckers,
The
BACKBONE
of India
Deep Apartment, 52 Ward No. 1, Behind Punjab National Bank,
Mehrauli, New Delhi 110 030/India
ramesh@krkfoundation.org
IMPROVING Truck Drivers’ Working & Living Conditions
Am part of your ECOSYSTEM. Help me to help YOU!

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Working for DHL/FedEx/Panalpina/K+N/UPS/DBSchenker?