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YouTube Marketing 2017

  1. Supernova Media Presents: 101 Real Estate
  2. If you are new to Social Media, you may first want to check out our ‘Social Media 101’ presentation. 6IVHOBDx3JQASF Social Media Support
  3. Stay up to date on current trends in social media. Find out what works, and what doesn’t. Join our monthly newsletter so you can spend your time, doing what you do best. Join our E-Club Visit us on Facebook Stay Informed
  4. YouTube is a social network, search engine, hosting service and an important advertising platform for businesses all over the world. It is the 2nd largest search engine in the world. Created in February 2005, it was bought for $1.65 billion US by Google in November 2006. The site allows users to upload, view, rate, share, add to favorites, report and comment on videos. About YouTube
  5. YouTube Traffic 2017 1,300,000,000 people use YouTube. 300 hours of video are uploaded to YouTube every minute! YouTube gets over 30 million visitors per day. Almost 5 billion videos are watched on YouTube every single day.
  6. One minute of video is equal to the value of 1.8 million words. According to Unruly, a persons enjoyment of a video increase their purchase intent by 97% and their brand association by 139%. In other words, people who see your video will want to work with you and remember your brand. Why YouTube? 74% of all Internet traffic in 2017 will be video.
  7. • 80% of YouTube's views are from outside of the U.S. • Female users are 38% vs Male users are 62%. YouTube Demographics More than half of YouTube views come from mobile devices. 18-24 - 11% 25-34 - 23% 35-44 - 26% 45-54 - 16% 50-64 - 8% 65+ - 3% unknown age - 14%. User Percentage by Age:
  8. Trust is a huge factor in whether or not people believe something or someone. It plays into how we make decisions, who and what we buy into, and where we choose to spend our time and money. Building Trust Convincing home sellers to list with you isn’t always easy, especially when many of your competitors are saying a lot of the same things. Video is a great way to push that needle of indifference closer to trust. Video is convincing.
  9. Video is Convincing Trust is extremely important when selecting a realtor. They want to know that you are: • Professional • Knowledgeable • Technically savvy • Connected • Available • And more. To make sales (or win new clients and listings), people have to believe what you’re telling them. They have to believe in you.
  10. Video is Retained Before people can believe you and want you to represent them in their home selling or buying journeys, they have to remember who you are. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. According to Brainshark, the information retained in one minute of online video is equal to about 1.8 million written words.
  11. Video and SERP’s According to MarketingSherpa, video attracts two to three times more visitors and doubles their time spent on the site. You see a 157% increase in organic traffic from search engines by including more video on your site. You have a 50x better chance of achieving a page 1 ranking with video according to Forrester Research!
  12. Video and Facebook Facebook is generating 8 billion video views per day. The number of video posts per person has increased 75 percent globally. The amount of video from people and brands in News Feed has increased 3.6 times year- after-year. More than 50 percent of people who visit Facebook every day watch at least one video. Online video is 100% more socially engaging.
  13. Still not sure what video marketing has to do with real estate? According to an Australian Real Estate group, Listings that include video receive 403% more inquiries. 4X more leads on listings that include video. Video marketing can get you: Video Marketing and Real Estate • Better search engine rankings • Better website content More visitors and time on your website • More social engagement • More leads
  14. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. 73% of homeowners say they are more likely to list their home with an agent who offers a video for their property. 58% of buyers want and expect to see video of a home they’re looking at online. 80% of internet users recall watching a video ad on a website they’ve visited in the past 30 days. 46% of them took some action after viewing the ad. 71% of consumers say that video is the best way to bring product features to life. Video Marketing and the Consumer
  15. • The average user spends 88% more time on a website with video. • The average website visit without video is just 50 seconds. With video is five minutes. • Landing pages with video have up to 800% more conversion than the same page without a video. • Enjoyment of video ads increase purchase intent by 97% and brand association by 139%. Using Video on your Websites
  16. Video and Mobile Any web-enabled phone can access the YouTube mobile website. More than half of the videos watched were on our smartphones. Mobile is a huge contributor to the growth of online video. We’re consuming online video everywhere. Consumers are demanding both video and mobile. The great news is, both are easy to provide with the right technology – and you don’t have to be tech-savvy.
  17. 5 Video Tips for REALTORS Video is great for search optimization, but it’s important to remember that video isn’t indexed on its own. – it’s indexed based on the metadata (aka title, description, and tags) that you provide along with it. Make sure to fill out all of these fields when uploading your video to YouTube. Make the most of metadata.
  18. 5 Video Tips for REALTORS Title optimization When crafting your title, come up with something that not only accurately expresses what your video is about, but also includes keywords and phrases that viewers will likely search for in order to find your content. Here are some tips: • Include keywords near the beginning of your title for better search indexing. • Keep your title concise; a title that’s too long might get cut off in the results. • If your video isn’t getting much traction, try updating your title.
  19. 5 Video Tips for REALTORS Description optimization Write search-optimized copy describing your videos. The description field is invaluable when it comes to helping your content get discovered. • Remember that only about the first 125 characters of your description (including spaces) will appear in search results, make these words count! • Include clearly marked links back to your website or resources where viewers can find more information. • Link to your social media accounts in the descriptions for all of your videos.
  20. 5 Video Tips for REALTORS Tag optimization Tags will also help YouTube index your video in search. Make sure to only include tags that are relevant to your video or industry. • Try updating tags as new trends emerge. • Include common misspellings.
  21. 5 Video Tips for REALTORS Thumbnail optimization Thumbnails don’t exactly fall under metadata, but they’re also good for search optimization. When someone searches for your video, they’ll see the title, the beginning of your description, and a thumbnail image. • Thumbnails must be at least 640×360 pixels. • Choose an image that’s visually compelling. • Make sure your thumbnail accurately represents your content.
  22. 5 Video Tips for REALTORS Don’t just upload property videos to your YouTube channel. Branch out and create other types of content as well. General videos about the real estate industry will help you position yourself as an expert, and help potential buyers and sellers find you. Include: neighborhood videos, tips for buyers and sellers, tips for realtors and more. Diversify your Content.
  23. 5 Video Tips for REALTORS Google gives preference to active channels, so it’s worth your while to upload videos frequently. Keep your channel updated to encourage fans to come back; they love seeing your newest videos and other activities. Have more repeat viewers with a regular schedule. Stay on the top of your viewers’ minds, set up a routine publishing schedule to let them know when to expect your next release. Post Videos Regularly
  24. 5 Video Tips for REALTORS Add a featured video on your channel page with more information about yourself, your experience, and the services you provide. This type of video will help potential clients get to know you, so they can get a feel for your personality and how you work. Add a featured video about yourself.
  25. 5 Video Tips for REALTORS You can use cards to add interactivity to your videos. Cards can point viewers to a specific URL and show customized images, titles, and calls to action. Include clear calls to action and links using Cards Include contact information and links in the description to more details.
  26. The 4 Real Estate videos Every agent needs to master 1. The Introduction Video • A quick, friendly video to introduce yourself to cold leads online, as well as warmer leads who want to get to know you better. • Think of your introduction video as an elevator pitch for your services. • What can you offer clients that other agents can’t?
  27. The 4 Real Estate videos every agent needs to master. 1. The Introduction Video What Can You Use it For? Your introduction video is probably the most important video you’ll ever make because there will be so many opportunities to post it online. You can (and should) post your introduction video on: • Your agent profile • Your website • Social media • Emails to cold leads
  28. The 4 Real Estate videos every agent needs to master. 2. The Testimonial Video A link to video testimonials can go a long way in convincing cold leads you’re competent and trustworthy. A heartfelt testimonial video from a real live happy former client is much more difficult to fake.
  29. The 4 Real Estate videos every agent needs to master. 3. The Neighborhood Tour Video A good neighborhood tour should have multiple attractive locations in the neighborhood along with your narration about what makes the neighborhood special. You can highlight great transportation options, nightlife, parks, landmarks, or whatever else you think your clients would like to know.
  30. The 4 Real Estate videos every agent needs to master. 4. The Listing Video Listing videos not only help sell homes, they’re also a great way to impress your current and future seller clients. A portfolio of great listing videos will help you land more seller clients. Listing videos give you unbeatable advantages. They help you sell your listings faster, and they help you attract more seller clients.
  31. How to Shoot Real Estate Videos Even though smartphones can shoot high definition 4k video these days, investing in good equipment can make your DIY real estate videos look much more professional. Here are some tips for video gear that will make your videos look more professional without breaking the bank. What equipment do you need?
  32. What equipment do you need? Invest in a Good DSLR While smartphones are great, a high quality DSLR camera will give you much more professional looking video, especially with the right lens. The Canon Rebel T3i is a great option. Invest in a Good Microphone Doesn’t matter how good a video LOOKS, if it’s got poor sound quality, it’s unwatchable. Get a good USB mic. The Blue Yeti USB mic from Amazon is a great option.
  33. What equipment do you need? Gimbals/Stabilizers/Tripods Blurry or shaky video makes you look less professional. Buying a decent gimbal or stabilizer can help reduce camera shake and increase sharpness in your videos. Use a Gimbal (a handheld camera stabilizer) for walkthroughs, and a Tripod for still videos and panning. Recommendation for smart phones: Smooth C 3 axis gimbal Recommendations for DSLRs: Glidecam HD2000
  34. What equipment do you need? If you’re Shooting with a Smartphone, Always Use Hyperlapse. Hyperlapse is a video stabilization app from Instagram that can dramatically reduce camera shake in your videos. It’s also free, so if you’re shooting with a smartphone, Hyperlapse is a must.
  35. 10 Times Video Says it better than text. 1. “THANK YOU” is one of the easiest and highest value video touches to make. You can express gratitude and make a much more meaningful touch with video. Sincerity and gratitude are hard to capture in text. • Thanks for your time on the phone today • Thank you for meeting with me • Thanks for registering on my website • Thanks for your inquiry, here are the answers • Thank you for doing me a favor • Thank you for referring me • Thank you for connecting on social media • Anything else you’re grateful for
  36. 10 Times Video Says it better than text. 2. COLD PROSPECTING, FIRST INTRO. It’s much harder for a prospect to say “No” to or to delete your smiling face than it is to reject text on his or her screen. So put your face to your name. Reach out in a more personal way cycle. • Reach out to introduce yourself to a sales lead • Reach out to introduce yourself to a target recruit • Include the purpose in a clear, simple way
  37. 10 Times Video Says it better than text. 3. CHECKING IN WITH LEADS You’re more persuasive in person. Most lead conversion steps (phone calls, emails, and text messages) have the desired outcome of an in-person meeting. Get face to face earlier with a simple video with your responsive and non-responsive leads to stay top of mind.
  38. 10 Times Video Says it better than text. 4. PROJECT OR PROCESS UPDATE Save time by talking in a video instead of typing out multiple paragraphs. Complicated, and detailed information comes through much better in video. And because you’re recording and sending on your time and each person is opening and playing on his or her time, you don’t need to schedule appointments to communicate face to face.
  39. 10 Times Video Says it better than text. 5. GREAT TO MEET YOU After a networking event, trade show, or similar get- together, you’ve collected a stack of business cards. And so has everyone else who attended. Bring your card to life, stand out from everyone else, and start building a real connection by sending a simple, personal video to each person you met. Note something you had in common or an opportunity you can pursue. Your video is often received as a “gift” of your time and attention - but it doesn’t take much time at all!
  40. 10 Times Video Says it better than text. 6. HOW ARE YOU? IT’S BEEN A WHILE! Human to human connection - we all desire it in a fundamental way. And if you’re in a relationship and referral based business, it’s critical to your success. “Running into” old friends, past clients, and former colleagues doesn’t have to be left to chance. Spark conversations and renew relationships. Check out one of their social media profiles to add an even more personal and timely element to the video.
  41. 10 Times Video Says it better than text. 7. HOLIDAYS AND SPECIAL OCCASIONS Holidays and special occasions give you a specific reason to get back in front of people in all three of these ways. • Happy birthday - one-to-one • Happy anniversary (wedding, purchase, other) - one- to-one • Happy holiday - one-to-many or one-to-all Personal is best, but you can reuse any video in your library over and over again (Happy Birthday, for example).
  42. 10 Times Video Says it better than text. 8. BEARING BAD NEWS We know sincerity and insincerity when we see it. With text? It’s up to the reader. It’s easy to be misread or misunderstood. The written word doesn’t carry the same empathy or care that eye to eye, face to face communication does. With video, there’s no mistaking your meaning. • Reach out with an apology • Reach out with bad news or a bad outcome They’ll know you mean it and appreciate your sincerity. It builds trust and confidence.
  43. 10 Times Video Says it better than text. 9. INTERNAL COMMUNICATION Don’t miss the chance to keep an internal team of people updated in real time. Your brand is built from the inside out. Daily, weekly, or monthly updates keep everyone on the same page. And because you record and send on your time, and each person opens and plays on their time, it’s efficient.
  44. 10 Times Video Says it better than text. 10. INVITATION You’re more persuasive in person; it comes naturally to you. We connect and communicate most effectively in person - with our smiles and our whole selves. When you’re inviting people to register, sign up, attend, or do something else, use a simple video to promise value and make a clear call to action. The value - what they’ll get out of it - is the key.
  45. Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Follow Nancy on Twitter Visit her website Follow her Blog Follow her on Pinterest Like Supernova Media on Facebook Find her on LinkedIn And visit her YouTube Channel About Nancy Bain