1. joe kraus

19. social

20. is the new black

22. killer apps

27. friendster
®

28. 3 trends

29. 1. information discovery is
changing

33. status messages

37. This is the best candy place I
know of... For one birthday I
bought Angie a 25 pound box of
them.
http://www.oldtimecandy.com/
I *love* Valomilks, which you
can't get anywhere else.
Basically the sweetest thing on
the planet.

38. 11:25 AM Katie: http://
idreamofcake.com/ ask shinmin
to make you something
special. she is friends w/ marissa
and marissa invested in the
company

42. 11:25 AM Katie: http://
idreamofcake.com/ ask shinmin
to make you something
special. she is friends w/ marissa
and marissa invested in the
company

43. 2. how we share is changing

44. active

45. passive

46. motivations for sharing

48. What are my friends up to?

49. Keep my friends posted

52. Extremely interested in what
my friends are doing

53. Convinced my friends are
uninterested in me

55. High social activation energy
for the sender

56. “Look at me!”

57. “I’m important”

58. Result: we share a lot less
than we could/should/want to

59. Example

61. ‘I didn’t know Joe got a new car’

64. “I’m not that self-important”

65. separating access from
notification

66. Clay Shirky: “publish, then filter”

67. result? we share much more

70. 3. Social sites to social web

71. “social”

72. “do”

73. site

74. transition

75. user-generated content

76. “do”

77. site

80. concept

83. social

84. site

85. Web-wide concept

89. Identity OpenID
Authorization OAuth
Apps OpenSocial

92. Google Friend Connect
Bringing Friends to Every Website

98. Identity OpenID
Authorization OAuth
Apps OpenSocial

99. 3 trends
• Discovery: from solitary to social
• Sharing: from active to passive
• Social: from site to web-wide