Supernova is an intense startup acceleration program that provides pre-seed investment + mentorship + infrastructure + connections to founders of web & mobile startups. Entrepreneurs build their product under the guidance of other successful entrepreneurs, product experts, and investors - taking it from an idea to a fundable business.

1. investors | mentors | partners
summary

2. In a nutshell
Supernova is an intense startup acceleration program that provides
pre-seed investment + mentorship + infrastructure +
connections to founders of web & mobile startups. Entrepreneurs
build their product under the guidance of other successful
entrepreneurs, product experts, and investors - taking it from an
idea to a fundable business.
www.supernovabr.com

3. ★ based in south Brazil: Curitiba
#3 world’s smartest cities, Forbes 2009*. We are also
reaching startups in Porto Alegre and Florianópolis
★ designed for startups that develop
Supernova is web-base applications, software or
service that has a national or global
reach.
★ partial to social media, consumer
web, b2b and b2c
source: http://www.forbes.com/2009/12/03/
infrastructure-economy-urban-opinions-
www.supernovabr.com columnists-smart-cities-09-joel-
kotkin_slide_4.html

4. Why invest in Brazil?
...and much more
www.supernovabr.com

5. Brazil’s digital market and startups are growing fast, and
are expected to continue in the forthcoming years
users with internet access
users that buy online e-commerce turnover # of startups funded
39,0 million
2007 BRL 6,3 billion 5
9,5 million
62,3 million BRL 8,2 billion
2008 10
13,2 million
66,3 million BRL 10,6 billion
2009 7
17,6 million
73,7 million
2010 BRL 14,8 billion 21
23,0 million
78,5 million
2011* BRL 19 billion 64
*estimates
32,0 million
investments in startups
2005-2008 US$ 300 million 2011 US$ 750 million
source: Ibope, camara e-net, e-bit, Telebrasil, Anatel,
www.supernovabr.com Cláudio Furtado (FGV) and Censo Brasileiro da
Indústria de Private Equity e Venture Capital

6. Nearly one third of graduates in Brazil intend to found
its own company 5 years after graduating
career intentions after graduation (%) *
Soon after graduating 5 years after graduating
30,3
to work in a big company (250 or more employees)
8,1
8,4
to found my own company
27,1
www.supernovabr.com *source: GUESSS Report 2011 -
supported by Ernest & Young

7. ★ creating a vibrant and educational
ambient to boost entrepreneurship
How can Supernova ★building trust between founders,
investors and other stakeholders.
help?
★ establishing connections that
impact positively on the local
ecosystem
...and much more
www.supernovabr.com

8. With an intensive acceleration program, we help startups to refine
ideas, build and execute a validated business model that culminates
with a investor day where we will help them pitch to a selected group
of Angel investors,VCs and Private Equity groups for next stage
funding.
★ twice a year, 6-10 great talented teams are selected
★ each startup share a percentage of their equity (i.e. Commom Stock)
★ free co-working space is offered with other essential amenities promoting collaboration
and synergies between teams
★ a mentor pool is formed by successful entrepreneurs, executives, investors and domains
experts that will work intensively with teams during the 3-month program
★ the program ends with a “demo day” where teams will pitch to international and
national Business Angel, Venture Capitalists and Corporate Investors
acceleration building execution finale
★ refine idea (data, data, ★ release Beta version ★ validate business model ★ demo day
data) ★ refine business model ★ first customers ★ investor pitch
★ engage mentors ★ graduation
★ next steps
www.supernovabr.com

9. Supernova builds a vibrant ecosystem by getting all
players closely connected to the rise of startups
mentors
investors
partners
startups
Supernova
www.supernovabr.com

10. what’s in it for the mentors?
Benefits
Profile of the Mentors
★ early look at exciting startups, leading to
potential advisory and board roles &
Successful investment opportunities.
entrepreneurs ★have fun supporting high caliber teams
working on actual startups.
Academics and ★ expand your network with other talented
mentorship and passionate mentors & entrepreneurs whilst
opinion leaders supporting real startups.
one day visit at our office: ★ possibilities of early due diligence
Investors
★
★30 min presentation
★ private feedback session
★ access to technology, both innovative and
with each team (30 min) cheap
Directors of ★ If interested, follow-up meetings ★ early detection of future trends
big companies with the chosen startup(s)
★ that warm fuzzy feeling of giving back to the
community.
www.supernovabr.com

11. what’s in it for the investors?
Profile of the Investors Type Key benefits
★ get a % of each startup’s equity
internal investors: invest in
Angel investors the program (pre-seed
★ receive startups performance reporting
★ opportunity to be a mentor
funding to startups) ★ early due diligence meetings
★ reduce investment risks
Venture ★ more informed decisions to follow-up investments
capitalists ★ other negotiable terms and benefits
★ receive very high-quality pipeline of ventures to
external investors: invest at
invest in
Early stage VC’s the end of the program (seed
funding or series A)
★ reduce investment risks, as startups are more
mature and ready for following funds
both ★ reduce the need for due diligence as that role
Private equity performed by Supernova
★ reduce the cost and time required to find new
firms companies to work with
★Get first sight of new technology and ability to
map trends in startups.
www.supernovabr.com

12. what’s in it for the partners?
Profile of the Partners Benefits
associate their brand with supporting new
accountancy firms ★
businesses.
★ new customers in the form of the startups
law firms
★ general recognition throughout the program
and demo day
web operations partnership
★ opportunity to participate as speaker during
program and demo day
PR firms ★ provide sponsorship; and/or
★ provide free services and/or
discounts for startups
sales & mkt
development &
IT
www.supernovabr.com

13. ★ investment opportunities
★ mentor talented entrepreneurs
★ expand your network
★ access to new technologies
What’s in it for
me? ★early detection of future trends
★ associate your brand with others
★ a lot of fun!
www.supernovabr.com

14. Intrigued?
info@supernovabr.com
Excited?
JOIN OUR NETWORK NOW!
www.supernovabr.com