A brief overview of impact of Digital marketing and media on the minds of consumers and subsequent results - Case Analysis - Barack Obama - US Elections \'08
31. Steven Rosenblatt, VP of Quattro’s Ad Sales said: “ Obama campaign members were pretty savvy..., and had a pretty good understanding of mobile ad space. With the right media strategy, they knew what they are talking about. Similar services were offered to the McCain camp, but they were not interested. When you are doing this, you talk to both campaigns, and they chose not to do mobile advertising. I believe they didn’t do it at all.” On Democrats Vs. Republicans: