1. Using Social for Success
@Nikki Sunstrum, Director of Social Media
University of Michigan

2. @Nikki Sunstrum
 B.S. in Political Science & M.A. in
Education
 Skilled in making dull things
interesting & teaching complicated
stuff in ways everyone can understand
 Master manipulator of content &
small children
 Elected Official
 Throws parades for fun

3. Defined
Internet-based applications
that build on the ideological
and technological
foundations, which allow the
creation and exchange of
user-generated content.
www.wikipedia.com
1. User generated content
2. Direct user-to-user interaction
3. Bundles of applications

4. You get paid to play on
Facebook?!
 Taking the shiny out of social
 Value Add
 Tweets are the new press
release
 Content over creation
 Customer Service and brand
transparency
 ROI

5. Taking the Shiny out of Social
 1 in 4 people use social networking sites
 Globally there are over 1.73 Billion registered users
 73% of adults identify as using social media, 56% in America
 43% of Senior Citizens in the U.S. now use social
 There are now more smart devices than people
 Nearly two-thirds of Americans sleep with their cell phones

6. Value Add

7. Tweets are the New Press Release
Outreach
News
Education
Clarification
Resources

8. Content over Creation
Visualize
Show Personality
Provide exclusivity
Build an Expectation

9. Customer Service
and Brand Transparency
Make friends
Engage
80-20 rule
Identify advocates
User generated content

10. ROI
Response patterns
Demographics
Metrics
Analysis
Collaboration
Bottom Line: Do not underestimate the power of strategy

11. Q & A

12. www.fb.com/nikki.sunstrum
@nikkisunstrum