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How to justify your recommendation?
Lukasz Karwacki
CEO at Sunscrapers
What frustrates professionals?
• low quality
• low impact on the project
• projects that die
Secret:
It’s not always client’s fault!
Who to blame, then?
• (rarely) client’s personal traits
• outside circumstances
• our inability to justify a recommendation
Lesson:
It’s in our best interest to learn how to
justify our recommendations effectively!
The challenge
1. Get involved in finding a solution
Bad: ‘OK, I’ll do it.’
2. Communicate
Bad: ‘I won’t do it. It’s a stupid idea.’
2. Communicate
Bad: ‘You don’t know programming.
Trust me.’
2. Communicate
Better: ‘Let me explain the technicals…’
3. Present benefits
Good: ‘The custom solution will need more
cross-browser testing…’
3. Present benefits (our POV)
Good: ‘The custom solution will need more
cross-browser testing…’
3. Present benefits (client’s POV)
Better: ‘The custom solution will cost
significantly more than the value it
provides…’
4. Provide options
Good: ‘Maybe SomeLibrary then?’
General rules:
1. get involved
2. communicate
3. present benefits (from client’s POV)
4. provide options
Thank you
@cadzik

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How to justify your recommendation - Łukasz Karwacki