Just ONE App to manage News Broadcast, Voucher Management and Queue Management for Merchant. Consumer will feel more comfortable to engage with merchant when specific information that can pin-point to them are not required.
6. Consumer
- Keen to get information on upcoming
promotions, deals, new products, etc.
- Keen to take up membership for lower
purchase price, member’s privilege, etc.
- Might not be comfortable to provide
private information that can leads to them.
E.g. NRIC, Mobile Number, etc.
- Want to have option to opt out of any
membership without hassle.
7. Merchant
- Want to sign up as many consumer as
possible and update them with promotion,
deals, new product, etc.
- Ability to perform targeted marketing for
specific product range, consumer group,
etc.
- Broadcast to as many consumer as possible
and knowing number of outreach.
- Do not want to get troubled by breached
in information security, PDPA, GDPR, etc.
9. CONSUMER’S BENEFIT
• Consumer’s information are being kept on their device, they have the rights
to their information.
• Zo Liao only need to have consumer’s email address as Login ID.
• Choose to accept if information required by merchant is acceptable.
• Choose to ‘Unsubscribed’ from any merchant at their own choice, without
hassle.
• One application to get enroll into multiple merchant’s program.
10. COMPETITIVE ADVANTAGES
• KISS principal. Simple, Fit to Purpose, No gimmick
• Application design and develop with Privacy in mind
• For Consumer → Select what you want to share
• For Merchant → Select what you want to collect
• Personal Data will be Encrypted-at-Rest
• Just ONE application
• Issue voucher, manage queue, broadcast message, targeted marketing, etc.
• Optional biometrics (face / fingerprint / voice) verification
11. To find out more on how Zo Liao can support you on these features for your
customer and demonstration. Contact us at askyouhor@pseudoscops.com to
find out more.