This document discusses potential mobile solutions from Nokia to promote environmental awareness and sustainability. It proposes four mobile app solutions: 1) optiLumeno detects extra lighting and notifies users, 2) Carcheck checks vehicle emissions and maintenance, 3) Buybiode identifies eco-friendly products using image recognition, and 4) Remiever provides daily energy saving tips. It argues that mobile solutions can effectively target Nokia's large consumer base in India. Additional supporting elements are also outlined, including using solar charging flaps, eco-friendly packaging, and partnerships with electric vehicle companies.

1. Nokia- Case study Team Name : Nine Point SomeOne “ Connecting People with Nature”

2. Contents The Drive among consumers 1 Role of Mobile Environmental Solutions 2 Possible Mobile Solutions 3 Eco-System Needed 4

3. The Drive among consumers Make Customers Aware of the wrong they are doing Cities where Tele-density > 50% Rallies and intra city races. Launching Eco Drive Eco Drive Camps at hot places Mass E mailings Promotion at the distribution centers

4. How to make people DO it… 1 3 2 We all know how to lose weight – eat less and exercise more, but do we. STIMULUS Monetary Fringe benefits Psychological Social Status Green Points which will reflect love for nature A STIMULUS has to be provided to make people immediately adopt the Green Technologies

5. Role of Mobile Environmental Solutions Largest Distribution network With 200,000+ outlets Subscriber base 400 million Indian Market Nokia Growth rate of 10 million/month 62.5% market share by value 70% urban tele-density consumer base of 200 million Data Source: How Nokia became India's largest MNC5 Jun 2009, 0445 hrs IST, MoinakMitra & BhanuPande, ET Bureau

6. Role of Mobile Environmental Solutions Thus Any solution that is implementable on mobile will directly target 400 million people. And growing at a staggering 10 million people/month. Any Nokia made solution will impact lives of over 200 million people in India alone. And around 200million more people indirectly

7. Role of Mobile Environmental Solutions Sales of Nokia phones peak at sub-Rs. 5000 levels bought by consumers dominated by: Non-metros and low income groups who use phone only for purpose of calling Don’t care much about nature. They Have to satisfy their physiological needs first. So, the solutions have to be incorporated in the Rs. 5000 and above phones majorly. Bought mostly by educated people Also by people who can affect the change in a big way

8. Software Advertising Hardware Distribution network Possible Mobile Solutions

9. Solution #1: optiLumeno A light detection system which detects if more than the needed light is there in the room and intimates the user to turn them off. Configured with the light sensors present in mobile phones. Senses light and Displays the Amount of extra lumens present Light

10. Features of software

11. Solution #2: Carcheck Software to check your oil consumption and co2 emitted by your car. Can be hardware based or simple calculation based on distance and mileage. Also reminds you when to change your car’s filter and engine oil so that efficiency improves. Let’s you know how much CO2 you are emitting

12. Features of the software

13. Solution #3: Buybiode A software solution to help customers be made aware of whether what they are buying is Eco-friendly or not (just like face recognition). Also give a score so that they can compare. And suggestions of related eco-products. Image is processed and displays the nature of product

14. Features of Software

15. Solution #4: Remiever A simple software that reminds people to save energy everyday. Will give daily tip as soon as one connects to internet. This will make people realize the ways to save energy. Direct information using GPRS

16. Features of the software

20. Ambassador should also be related to the overall theme – (Sanjay Dutt)Munnabhai MBBS fulfiling Gandhi’s DreamAdvertising Other Solutions

21. Eco System Needed Source: Ministry of Environment www.envfor.nic.in accessed on july 18th 2009

22. Eco System Needed- Internal Help Government Other industries Presence of eco products Handset Subsidies Eco- Drive Awareness Subordinate Nokia by providing raw materials Promote R&D Consumers

23. Thank You ! “ Connecting people with nature”