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Major Scaling !
Challenges
By Sunil Jagani
Scaling !
before !
it’s time
• Don’t scale before you
can work out the errors
still present in the product !
• Don’t increase growth and
production before finding
out who your customers
actually are!
• If you try to scale before
resolving these issues,
your company won’t scale
Working with !
the wrong people
• It might be easy to
accept differences early
on, but these represent
long-term relationships!
• Any unresolved issues
are guaranteed to come
back to haunt you!
• If you can, hire people
who have experience
with scaling, but don’t
forget that culture fit is
just as important as
competence
Not
focusing on
long-term
demand
• Sales and marketing
are merely short-term
initiatives!
• Creating a strong
buyer market and
building long-term
demand is just as
important to your
overall success
Competing on price
• Competing on price often seriously
hurts both profit and quality!
• Competing on quality, ingenuity
and customer service works a lot
better!
• Selling to your customers on the
value you provide lets you keep
prices reasonable.
Not changing !
management !
styles
• Style of management
and leadership
changes with the size
of a company!
• A flat structure that
worked well with 50
people won’t work
well with 250.
Ignoring issues !
that pop up• Don’t convince
yourself that
things are okay
when they aren’t!
• You need to be
prepared to
confront issues
head on to avoid
long-term damage
to your company
Forgetting !
to trim !
the fat
• As your company
grows, certain
aspects, employees
and departments
might not be
relevant any more !
• Dealing with these
issues that aren’t
working is an
important part
towards scaling

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Major Scaling Challenges, by Sunil Jagani

  • 2. Scaling ! before ! it’s time • Don’t scale before you can work out the errors still present in the product ! • Don’t increase growth and production before finding out who your customers actually are! • If you try to scale before resolving these issues, your company won’t scale
  • 3. Working with ! the wrong people • It might be easy to accept differences early on, but these represent long-term relationships! • Any unresolved issues are guaranteed to come back to haunt you! • If you can, hire people who have experience with scaling, but don’t forget that culture fit is just as important as competence
  • 4. Not focusing on long-term demand • Sales and marketing are merely short-term initiatives! • Creating a strong buyer market and building long-term demand is just as important to your overall success
  • 5. Competing on price • Competing on price often seriously hurts both profit and quality! • Competing on quality, ingenuity and customer service works a lot better! • Selling to your customers on the value you provide lets you keep prices reasonable.
  • 6. Not changing ! management ! styles • Style of management and leadership changes with the size of a company! • A flat structure that worked well with 50 people won’t work well with 250.
  • 7. Ignoring issues ! that pop up• Don’t convince yourself that things are okay when they aren’t! • You need to be prepared to confront issues head on to avoid long-term damage to your company
  • 8. Forgetting ! to trim ! the fat • As your company grows, certain aspects, employees and departments might not be relevant any more ! • Dealing with these issues that aren’t working is an important part towards scaling