Slides supporting presentation outlining development of mobile channel for client.

1. Let’s Go
Mobile
Presented by
Kristin Sundin Brandt
Sundin Associates, Inc.

2. About Sundin Associates

3. Why thecomesbest
When it area’s to banks,
we’re the strong, is also
community bank
its best kept secret.
silent type.
Some banksbanks on promoting their services.
While other focus are busy promoting themselves,
We focus our energy on serving our customers.
we’ve been quietly serving customers seeking
For more than 50 years, financialBank & Trust Company has
a stable and secure Northern haven.
been quietly serving local customers from Woburn to Acton.
For more than 50 years, Northern Bank & Trust Company
That approach has earned us thebusinesses a solid, safe banking
has offered local consumers and loyalty of consumers
and businesses who valueapproach banking service.
alternative. Our prudent fantastic has earned the loyalty of our
It’s also earned uspraise from independent observers. We have
customers – and top performance ratings from
respected, independent observers.* We were named one of
a 4-Star Rating from Bauer Financial.
America’s top three community banks by SNL Financial. And we
were ranked among the Top 10 you first?
Ready for a local bank that putsLenders by the Warren Group.
Discover Northern Bank & Trust Company.
Ready for a local bank that puts you first?
Discover Northern Bank & Trust Company.
Member FDIC NBTC.com • 781.937.5400
Member FDIC Acton • Billerica • Burlington • Chelmsford
NBTC.com • 781.937.5400
Littleton • Melrose • Westford • Woburn
Acton • Billerica • Burlington • Chelmsford
Littleton • Melrose • Westford • Woburn
*Awarded 4-star rating from Bauer Financial. Named one of America’s
top three community banks by SNL Financial.
win a Garmin GPS
Stop in at any of our 11 offices and enter to win a Garmin GPS
Find us and enter to win a GPS! enter by November 19th.
in our “Find Us” drawing. Hurry . . . you must enter by November 19th.
Drawing will be held on November 21, 2011.
No purchase or account, is necessary to win. Drawing will be held on November 21, 2011.
9.625" x 7"

4. Why the you to
Before
When it comesbest
area’s
banks, we’re the is also
community bank
leave.silentsecret.
. . type.
strong, kept
its best
Did you know. . .
You can enter to Trust Garmin® GPS?
Northern Bank & win a Company
Hurry – you must enter
was awarded a 4-Star rating No purchase
is ranked among the top 10 lenders or account is
by The Warren19th.
November Group?
Bauer Financial? necessary to win. Drawing will be
held on November 21, 2011.
Member FDIC

6. Memo
To: Darren Sawicki
From: Kristin Sundin Brandt
Date: September 21, 2011
Subject: Facebook Advertising
Target:
Facebook users, age 18 or older, who live within 10 miles of Acton
Burlington, Chelmsford, Chelmsford Center, East Billerica, Littleto
Common, Melrose, North Billerica, North Woburn, South Chelms
Westford or Woburn (1,583,540 users)

8. About | Rates & Calculators | Locations & Hours | Contact
Northern Bank
& Trust Company Neighbors you can bank on. Search our site GO
ACCESS YOUR ACCOUNT
Select your service
Online Banking
ᮡ
ᮢ
Log In
Online Banking
Learn More | Sign Up
Online Banking for Business for your home for your business for your future
Learn More | Sign Up
Business Services
The area’s best community bank Find your perfect
Personal Services
Wealth Management
is also its best kept secret. checking choice
Customer Care Center TAKE ACTION QUICK LINKS CONTACT US
Ⅲ Open an account online Ⅲ Surcharge Free ATMs Ⅲ Call 800.273.6908
Ⅲ Reorder checks Ⅲ Deposit Insurance Ⅲ Visit one of our offices
Ⅲ Apply for a mortgage Ⅲ Employment Ⅲ Use our contact form
Member FDIC
275 Mishawum Road • Woburn, MA 01801 • 800.273.6908 Security & Privacy | Legal | Mobile
© 2011, Northern Bank & Trust Company. All rights reserved.

9. Web Sites
E-mail
Marketing
Speciality &
Micro Sites Online
Advertising
CMS
Social
Integration
Media

10. Framingham Co-operative Bank
Goes Mobile

15. • Mobile auto-detect
• Formatted for mobile
• No additional content
• Dead end

16. • Mobile auto-detect
Welcome!
Our new mobile web site has been
optimized for easy navigating. Click on
• Formatted for mobile
the "Log In" link below to access your
accounts with your mobile device. • Expanded content
• Desktop option
• Mobile Banking - LOG IN
• Our Locations & Hours
• Emergency Numbers===
Important disclosure regarding deposit
• Limited functionality
insurance on noninterest-bearing
transaction accounts.
Click here for details.
Desktop Version
• Boring

18. • Mobile auto-detect
• Formatted for mobile
• Expanded content
• Desktop option
• Consistent

20. Look for the code. Learn something new.
Using a free QR code reader, available through your
smart phone’s app store, you can scan the code below
and learning something new, or surprising.
Find out how
easy it is to
avoid surcharges
when away
from home.
Look for more codes for additional videos & special offers.

21. Ready for a business bank
Want real
that says “I do”?
commitment
from a
We believe real commitment means being there for
your business during the good times and the tough times.
business bank?
You can count on the Business Banking Team at Framingham Scan this code for a
Co-operative Bank to work with you to understand your special offer from Mike.
business and provide tailored solutions to help achieve your
goals. Because that’s what partnership is all about.
We have everything your
local business needs:
Ⅲ Free Business Checking
Ⅲ $25K Local Business Line of Credit People you can count on.
Ⅲ SBA Loan Programs 828 Concord Street • One Lincoln Street
Loan Center: 160 Cochituate Road STD
PRSRT
Ⅲ Commercial Real Estate Loans
FraminghamBank.com U.S. POSTAGE
PAID
People you can count on. NATICK, MA
Michael Bilinsky Looking for a banker who’s ready to commit? PERMIT NO. 61
BUSINESS
DEVELOPMENT Call Mike Bilinsky today at 508.625.0625 Member FDIC
OFFICER Member SIF

22. www.bankatunited.com
Entrance Sources: Sep 18, 2011 - Oct 18, 2011
/home/MOBILE/FreeFacts.html Comparing to: Site
Pageviews
70 70
35 35
0 0
Source Sep 19 Sep 26
Pageviews
Oct 3
Unique
Oct 10
Avg. Time on
Oct 17
This page was viewed 274 times via 5 sources Pageviews Page
Content Performance
Newspaper
Pageviews Unique Avg. Time on Bounce Rate
244 % Exit
216
$ Index
00:01:49
Pageviews Page
274 88.51% 85.77% $0.00
% of Site Total: 236 00:02:18 Site Avg: Site Avg: Site Avg:
0.36% % of Site Total: Site Avg: 72.03% (22.89%) 51.82% (65.52%) $0.00 (0.00%)
0.38% 00:01:10 (97.44%)
Source Pageviews Unique Avg. Time on Bounce Rate % Exit $ Index
Pageviews Page
Newspaper 244 216 00:01:49 91.20% 88.52% $0.00
(direct) 15 9 00:00:36 55.56% 60.00% $0.00
businessmanageratunited.com 8 5 00:06:09 60.00% 62.50% $0.00
wggb.com 4 3 00:02:33 66.67% 75.00% $0.00
bing 3 3 00:14:31 50.00% 66.67% $0.00
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23. Thank you!
Presented by
Kristin Sundin Brandt
Sundin Associates, Inc.