For my Retail & Distribution class.

1. Pre-Launch Begins Release Day
Task 1-May 8-May 15-May 22-May 29-May 5-Jun 12-Jun 19-Jun 26-Jun 3-Jul 10-Jul 17-Jul 24-Jul 31-Jul 7-Aug 14-Aug 21-Aug 22-Aug
Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 18
Schedule Studio Time S
Hire pre-producer T
Work with pre-production S
Recording activities B
Hire mixing/mastering engineer J
Find designer for merch J
Mix/master B
Find photographer and Book Photoshoot J
Shoot promos and album art ideas B B
Find designer for merch B S
Graphic designing merch J S
Cover art design B
Finalize visual imagery for album T
Create website S
Create marketing plan B
Write press release T
Contact local radio and media S
Schedule radio interview B
Schedule Track-by-track with blog T
Select singles and focus track S
Write social media posts B
Contact music video teams and book shoot T
Shoot music videos B
Edit music video B
Edit music video promos/BTS T
Upload single to distributor S
Contact spotify playlists B
Contact venues for release show T
Book venue for release show S
Find opening acts for release show B
Complete radio interview T
Upload single to distributor T
Upload single to distributor T
Plan Virtual Listening Party S
ALBUM RELEASE S
Virtual Listening Party (Discord) B
Release Show B
B
S
T
B
T

2. PRE-RELEASE WEEK 31 1 2 3 4 5 6
Pillar Content: Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Music Video Facebook: Facebook: Promote Release Show Facebook: Facebook: 1 Day until MV Facebook: Facebook: Facebook: Post Music Video
Single Release
Pod Goes Punk Episode Twitter: Announce Tracklist Twitter: Twitter: Twitter: 1 Day until MV Twitter: Twitter: Promote Release Show Twitter:
Track By Track with Blog
Instagram: Podcast Pomo Instagram: Podcast Promo Instagram: MV BTS Instagram: 1 Day until MV
Instagram: Promote Release
Show Instagram: Livestream Q&A Instagram:
Youtube: Youtube: Podcast Youtube: MV BTS Youtube: 1 Day until MV Youtube: MV Release Youtube: Youtube:
Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest:
Email: Email: Email: Email: New MV at midnight! Email: New album coming Email: Email: Promote Release Show
RELEASE WEEK 7 8 9 10 11 12 13
Pillar Content: Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Facebook: TBT Blog Facebook: Facebook: : Q/A Link Facebook: Promote VLP & Midnight Facebook: Album Release Teaser Facebook: Facebook:
Twitter: Twitter: Promote Release Show Twitter: Q/A Link Twitter: Promote VLP & Midnight Twitter: Album Link Twitter: Promote Release Show Twitter:
Instagram: IGTV Album Promo Instagram: Instagram: : Q/A Link Instagram: Promote VLP & Midnight Instagram: Photo of cover art Instagram: Promote Release ShowInstagram:
Youtube: Youtube: Album Sneak Peek BTS Youtube: Youtube: Youtube: Tracks uploaded Youtube: Youtube:
Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest: Pinterest:
Email: Email: Email: Email: Email: New album blast Email: Email:

3. Sales Projections What type of product gets the highest consumption in your genre?
Singles? Albums? Streams? Albums
Size of Fanbase 1000
Fanbase Goal 2000
Cost of Fanbase Build 1000
Projected Units Sold (at 23% conversion) 460
Products Price Points Units Sold Revenue
(Example: Digital Single) 1.00$ 460 460.00$
(Example: Digital Album) 9.00$ 460 4,140.00$
(Example: CD) 15.00$ 100 1,500.00$
(Example: Vinyl) 25.00$ 50 1,250.00$
(Example: Bundles) 50.00$ 400 20,000.00$
(Example: Merch) 35.00$ 50 1,750.00$
(Example: Shows) 20.00$ 460 9,200.00$
Total Projected Revenue 38,300.00$

4. NOTES
Signature Promotional Giveaway
Autresponder
Email Subject Line for New Subscriber
Social Media Channels
Advertising Channels
PR Touchpoints (Gatekeepers, Influencers, & Reviewers)
Physical Location Store Categories (Records, Lifestyle) Records Records Records Records
Physical Location Store Names
Events
Total Awareness Building Expense
Pre-Release Goal: SPG Giveaway Numbers
Advertising Channels
Email Subject Line for Release Announcement: 7 Days Out
Total Engagement Expense
Sales Goals: Product Type CD Vinyl Merch
Sales Goals: Projected Units Sold 100 50 50
Distributors
Email Subject Line for Release Day
Website Host
Primary Digital Retailers
Primary Physical Retailers
Total Sales Expense
Bandzoogle
Spotify Apple Music iTunes
Microgroove Replay
CDBaby
SALES FUNNEL TEMPLATE
Sound Exchage
Finn McKenty SOTS Podcast
Company: MailChimp
Online stream
1. 2000 2. (optional)
Facebook YouTube
Costs
Costs
One Week until Whatever it's Shape or Name
Big Cartel
Sound Exchange
Congrats on becoming a Bestie!
2. Free ticket to show
Opening slots Youtube videos
Facebook Instagram
Park Ave MicrogrooveSmartpunk
For The Best Has A New Album OUT NOW!
Costs
SALES
ENGAGEMENT
AWARENESS
1. Free Live Event
Facebook Instagram Twitter Youtube

5. Number of Followers 1000
Number of Conversions (4%) 40
Number of Levels? 5
(Units Sold Per Level) Divide Conversions by Levels 8
Level Price Units Total
Digital Download $1.00 8 $8.00
CD $10.00 8 $80.00
Vinyl $20.00 8 $160.00
CD Vinyl $25.00 8 $200.00
DD CD Vinyl $30.00 8 $240.00
Total $688.00
Crowdfunding Worksheet

6. Profit & Loss Statement
Size of Fanbase
Revenue Streams Price Point Units Revenue 2000
Funding (e.g., crowdfunding, investment)
Digital Single 1.00$ 460 $460.00
Digital Album 9.00$ 460 $4,140.00
CD 15.00$ 460 $6,900.00
Vinyl 25.00$ 400 $10,000.00
Bundles 50.00$ 400 $20,000.00
Merch 35.00$ 50 $1,750.00
Shows 20.00$ 460 $9,200.00
Total Revenue $52,450.00
Costs Price Point Percentages Units/MonthsCost
Crowdfunding Cost $0.00
Aggregation Cost 29.00$ 1 $0.00
Retailer's Share on Singles Sold 1.00$ 30% 460 $138.00
Distributor's Share on Physical CDs Sold $0.00
Distributor's Share on vinyl's sold $0.00
Recording Cost 5,000.00$ 1 $5,000.00
Vinyl Production Cost 10.00$ 50 $500.00
CD Production Cost 4.00$ 100 $400.00
Merch Production Cost 5.00$ 50 $250.00
Annual Website hosting 10.00$ 12 $120.00
Photogropher 500.00$ 1 $500.00
Videographer 500.00$ 1 $500.00
Designer 200.00$ 1 $200.00
Instagram Ads (Cost of Fanbase Build) 500.00$ 1 $500.00
Facebook Ads (Cost of Fanbase Build) 500.00$ 1 $500.00
Newsletter -$ $0.00
Promotional Material 200.00$ 1 $200.00
Total COGS $8,808.00
Total Profit $43,642.00