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Understanding Marketing

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Sumiit Mathur
Sumiit Mathur

An overview presentation on concepts relating to Marketing and Branding, followed by a case study. This presentation extensively utilizes interactive videos (not attached here due to size restrictions) for making the session lively.

Business
1 of 21
Understanding Marketing Concepts By Sumit Mathur Strategy And Marketing
We’ll Talk about • Marketing Basics • Brands • Exercise – Real Life Marketing Case Study
Customer Needs Manufacturer Products / / Supplier services
• What is marketing?
The Marketing Jargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
THE MARKETING MIX
The Marketing Mix • The Four Ps (Demonstrative and explanative video attached)
BRANDS
BRANDS • What is a Brand ? (Demonstrative and explanative video attached)
• How does having a Brand Help? – It gives a competitive positioning (Demonstrative and explanative video attached)
MARKETING CASE STUDY (DEMONSTRATIVE AND EXPLANATIVE VIDEO ATTACHED)
Lets Discuss • What could be the best course of action?
Lets find more practical approaches to make the learning and application of Marketing Concepts very exciting and full of fun Thank you For any queries , please feel free to write to me on sumitmathur80@gmail.com Interested to learn more on a variety of subjects in Marketing and communication ? Read my blog : http://analyze-visualize.blogspot.in/

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Understanding Marketing

  • 1. Understanding Marketing Concepts By Sumit Mathur Strategy And Marketing
  • 2. We’ll Talk about • Marketing Basics • Brands • Exercise – Real Life Marketing Case Study
  • 3. Customer Needs Manufacturer Products / / Supplier services
  • 4. • What is marketing?
  • 5. The Marketing Jargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 6. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 7. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 8. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 9. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 10. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 11. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 12. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 13. The Jaaaargon Market share Target Market Marketing Advertising Competition Sales Feedback Public Customer Relations
  • 15. The Marketing Mix • The Four Ps (Demonstrative and explanative video attached)
  • 17. BRANDS • What is a Brand ? (Demonstrative and explanative video attached)
  • 18. • How does having a Brand Help? – It gives a competitive positioning (Demonstrative and explanative video attached)
  • 19. MARKETING CASE STUDY (DEMONSTRATIVE AND EXPLANATIVE VIDEO ATTACHED)
  • 20. Lets Discuss • What could be the best course of action?
  • 21. Lets find more practical approaches to make the learning and application of Marketing Concepts very exciting and full of fun Thank you For any queries , please feel free to write to me on sumitmathur80@gmail.com Interested to learn more on a variety of subjects in Marketing and communication ? Read my blog : http://analyze-visualize.blogspot.in/