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Mobile advertising across APAC Region

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mobile manufacture impressions vs mobile OS marketshare across Asia, Pacific Region. Android vs iOS vs Apple,Samsung,Motorola and Lenevo face off

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Mobile advertising across APAC Region

  1. 1. % Regional Share Q3, 2016% Regional Share Q3, 2016 TOP MARKETTOP MARKET Indonesia China India South Korea Japan 32.8% 24.7% 13.0% 8.2% 3.4% insights@inmobi.com @InMobiwww.inmobi.com / / Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016 OS SHARE OF IMPRESSIONS OS SHARE OF IMPRESSIONS + - Percentage point change since Q2 2016 67.6% ANDROID -2.0 32.1% iOS + 1.8 0.3% OTHERS + 0.2 Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016 MANUFACTURER’S SHARE OF IMPRESSIONS MANUFACTURER’S SHARE OF IMPRESSIONS + - Percentage point change since Q2 2016 32% Apple +1.8 -3.2 +1.1 -0.3 +0.5 -0.2 +0.3 +10.5 29% Samsung 5% Xiomi 4% Asus 4% OPPO 4% Lenovo 2% Huawei 21% Others Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016 HANDSET SHARE OF IMPRESSIONS HANDSET SHARE OF IMPRESSIONS APPLE iPHONE APPLE iPHONE 24.9% +1.0+1.0 APPLE iPAD APPLE iPAD 7.0% +0.9+0.9 SAMSUNG SM-G313HZ SAMSUNG SM-G313HZ 1.4% -0.2-0.2 SAMSUNG GT-G530H SAMSUNG GT-G530H 1.4% -0.2-0.2 + - Percentage point change since Q2 2016 SAMSUNG GT-J500G SAMSUNG GT-J500G 1.1% +0.2+0.2 Q3, 2016 Q2, 2016 DEVICE SHARE OF IMPRESSIONS DEVICE SHARE OF IMPRESSIONS Tablets & Connected Devices Smartphones Feature Phones 96%96% MOBILE APP MOBILE APP % share of Total Available Impressions Ad impressions on the InMobi network in APAC that are delivered on mobile apps. Ad impressions on the InMobi network in APAC that are delivered on mobile apps. Q3 2016 vs Q2 2016Q3 2016 vs Q2 2016 APAC MOBILE MARKET OVERVIEW 4% MOBILE WEB Ad impressions on the InMobi network in APAC that are delivered on mobile websites. 89.9% 90.1% 10.1% 9.9% 0.0% 0.0%

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