2. What is Merchandise Plan ?
Merchandise Plan is the plan to assure marketing the :
Right merchandise ;
At the Right Place ;
At the Right Time ;
In the Right Quantities ;
At the Right Price.
3. Implementing Merchandise Plans
Gathering Information :
After overall merchandising plans are set, more information
about target market needs and prospective suppliers is required
before buying and rebuying merchandise. In gathering data about
the marketplace.a retailer has several possible sources like :
Consumer
Suppliers (Manufacturer & Wholesalers)
4. Implementing Merchandise Plans
Selecting and Interacting with Merchandise Sources :
The next step is to select sources of merchandise and to interact
with them. Three major options exist :
Company – owned.
Outside, regularly used supplier.
Outside, new supplier.
5. Implementing Merchandise Plans
Evaluating Merchandise :
Whatever sources is chosen, there must be a procedure to evaluate the
merchandise under consideration. Three procedures
are possible :
Inspection.
Sampling.
Description.
6. Implementing Merchandise Plans
Negotiating the Purchase :
A retailer negotiates the purchase and its terms. A new
or special order usually results in a negotiated contract, and a
retailer and a supplier carefully discuss
all aspects of the purchase. A regular order or reorder
often involves a uniform contract, since terms are
7. Implementing Merchandise Plans
Concluding Purchases :
Many medium-sized and large retailers use computers
to complete and process orders(based on EDI),and
each purchase is fed into a computer data bank.
Smaller retailers often write up and process orders
manually, and purchase amounts are added to their
inventory in the same way. Yet, with the advances in
8. Implementing Merchandise Plans
Receiving and Stocking Merchandise :
The retailer is now ready to receive and handle items. This involves :
Receiving and Storing.
Checking and Paying Invoices.
Figuring on-floor assortments.
Completing transactions.
Arranging delivery or pickup.
9. Implementing Merchandise Plans
Reordering Merchandise :
Four factors are critical in reordering merchandise :
Order and Delivery Time.
Inventory Turnover.
Financial Outlays.
Inventory versus Ordering costs.
10. Implementing Merchandise Plans
Re-Evaluating on a Regular Basis :
A merchandising plan should be re-evaluated regularly, The overall
procedure, as well as the handling should be monitored.
Conclusions during this stage become part of the information gathering stage
for future efforts.