I was asked to assess the website and the social media channels in order to come up with suggestions for increasing the number of followers because they want to launch an App.

2. Google Search on “Sports Supplements India”

3. Google Ads/SEO/Blogs
- Increase visibility of the brand through Google Ads on generic keywords
- SEO of the Website needs to be stronger with keywords related to sports
- The blogs on thr Website need to mention Instagram & FB profile handles more,
so that they populate when searched and the traffic can be directed towards social media

4. Instagram & FB Follower Strategy
Instagram
❏ The first pitstop should be 35K Followers.
❏ Follower Campaign - 10K Followers target per
month, with a POA of 5 months.
❏ Strategy for using the right Hashtags on every
post
Facebook
❏ The first pitstop should be 35K Likes.
❏ Likes Campaign - 10K likes per month, with a POA
for 4 months since it is easier to get likes.
❏ Strategy on the various types of platform specific
content being pushed out on Facebook, which
should be different from Instagram.
Facebook & Instagram Cross-Promotion

5. Instagram Strategy
❏ Max 30 hashtags can be used on one post. Study shows that the more number of hashtags, the more likes.
❏ The biggest mistake is to use competitive hashtags which do not rank high!
❏ Hence, use the correct balance of hashtags under the categories - Branded Hashtags, Community Hashtags
& Campaign Hashtags.
1. Community Hashtags - works like SEO for the Brand on Instagram; the most popular hashtags around the specific
industry/category of the product eg: #health, #football, #sports, etc.
2. Branded Hashtags - used to build the brand image; aggregates TOMR; hashtags around the brand itself eg: #proathlix,
#upyourgame, etc.
3. Campaign Hashtag - tagged to the campaigns running eg: #christmas, #newyear, #olympics, #anyspecificbrandcampaign.
❏ Aim to get featured through topical posts - this will increase the brand visibility across various channels
such as LinkedIn through Social Samosa, Social Media Dissect, MoM, etc.

6. Content/Campaign Idea on Instagram
Yes, there are numerous athletes, coming from different walks of life and most people do not know about them.
They know about a Sachin Tendulkar, or a Mary Kom. But why? Because they were made to know about them!
At present, human interest stories are missing from the Proathlix Insta Page.
Unless people know the story and connect with the emotions of these athletes and their struggles, what will they
connect to?
Content Format: -
For the Love of Sports
Human interest stories on the struggles of following their passion, their success stories and their love stories -
sports love stories.
Inspiration from - https://www.instagram.com/officialhumansofbombay/

7. Instagram Story Ideas & Strategy
Instagram stories are the best way to stay afloat on everyone’s feed!
Interactive Stories fetch engagement.
1. Questions
2. Polls
3. Countdowns

8. Content Ideas on Facebook
Facebook has a few more content formats than Instagram.
1. Long Posts
2. Infographics
3. Thumb Stoppers
4. Text Based Videos
5. Testimonials

9. Idea on Brand Campaign
Capture the content market on Paralympics.
The athletes shot to fame when Paralympics was first focused on to, by all the social channels.
Through our brand page, let’s bring their struggles back to life.
Because they would also be training as hard as normal athletes.
We can also show how they are training in this time of Quarantine at home.
Why not cover their human interest stories as well!
Further, tapping on to the ranks of the LGBTQ hashtag - Love Is Love, we can twist our story to “Love is Love -
in Sports, the ones in Paralympics are as passionate and train as hard”.

10. - Instagram Verification Requirements
https://www.falcon.io/insights-hub/topics/social-media-management/how-to-get-verified-on-instagram-in-2018/
- Facebook Page Verification
https://www.business2community.com/facebook/get-verified-blue-badge-facebook-page-01828267
- Content/Strategy on Facebook vs Instagram
https://sproutsocial.com/insights/instagram-vs-facebook/
Research Materials

11. Thank you...