1. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
What?
"Intrapreneurship is one method of
stimulating, and then capitalizing on,
individuals in an organization who think that
something can be done differently and
better."
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2. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
Why?
"Doing your own thing"
(against traditional manager i.e. doing
ordered/ routine job, reward like office,
staff, power etc.)
Individuals who believe strongly in their
talent and desire to create something of
their own
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3. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
Why?
Want more responsibility, freedom and
strong need for individual expression in
their present organizational structure
If such situation (responsibility, freedom
and individual expression) is not
forthcoming, frustration can cause that
individual to become less productive or
even leave the organization
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4. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
End rusult:
The organization loses an innovative
person who could be instrumental for the
growth of the organization
The person becomes competitor of that
organization
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5. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
What benefit is there for these individuals?
Their performance to be suitably rewarded
Rewards should be based on the attainment of
established performance goals
Ownership
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6. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
Microsoft
• Hiring the best talent
• Providing an challenging environment (creativity)
• Even two competing teams are set up (for same goal)
• Talent is placed in right slots and these slots are changed
regularly to ensure peak performance
• Long term commitment is ensured through bonuses and
stock options
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7. Shree Ranjan Wasti - BBA (2012)
HOW CAN THE CLIMATE FOR INTRAPRENEURSHIP BE
ESTABLISHED IN AN ORGANIZATION?
Organization operates on frontiers of
technology
New ideas encouraged
Trial and error encouraged
Failures allowed
Resources available and accessible
Multidiscipline teamwork approach
(Opportunity for all)
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8. Shree Ranjan Wasti - BBA (2012)
HOW CAN THE CLIMATE FOR INTRAPRENEURSHIP BE
ESTABLISHED IN AN ORGANIZATION?
Volunteer program
Appropriate reward system
Sponsors and champions available
Support of top management
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9. Shree Ranjan Wasti - BBA (2012)
INTRAPRENEURIAL LEADERSHIP
CHARACTERISTICS
Understands the environment
Visionary and flexible
Creates management options
Encourages teamwork
Encourages open discussion
Builds a coalition of supporters
Persists
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