Community 3.0
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Businesses globally are looking for growth drivers. With the future of Community 3.0, there is a massive opportunity for businesses to leverage communities and build their own ecosystem to accelerate their growth.
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Community 3.0
- 1. Grow Your Business Through Community 3.0 Erik Suhonen @ESuhonen
- 2. Business growth from… 2 Develop with Deere – 2013 Integrators Conference
- 3. Community 3.0 3 Develop with Deere – 2013 Integrators Conference
- 4. 1.0 2.0 3.0 Community 3.0 Community: a social unit that shares a common focus 4 Develop with Deere – 2013 Integrators Conference
- 5. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 5 Develop with Deere – 2013 Integrators Conference
- 6. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 6 Develop with Deere – 2013 Integrators Conference
- 7. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 7 Develop with Deere – 2013 Integrators Conference
- 8. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 8 Develop with Deere – 2013 Integrators Conference
- 9. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 9 Develop with Deere – 2013 Integrators Conference
- 10. Community 1.0 Physical connections Communication was face to face Physical limitations Communication limitations Scale was difficult Had common focus 10 Develop with Deere – 2013 Integrators Conference
- 11. Community 2.0 Online connections Communications was via the Internet Closed 11 Develop with Deere – 2013 Integrators Conference
- 12. Community 2.0 Online connections Communications was via the Internet Closed 12 Develop with Deere – 2013 Integrators Conference
- 13. Community 2.0 Online connections Communications was via the Internet Closed 13 Develop with Deere – 2013 Integrators Conference
- 14. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 14 Develop with Deere – 2013 Integrators Conference
- 15. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 15 Develop with Deere – 2013 Integrators Conference
- 16. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 16 Develop with Deere – 2013 Integrators Conference
- 17. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 17 Develop with Deere – 2013 Integrators Conference
- 18. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 18 Develop with Deere – 2013 Integrators Conference
- 19. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 19 Develop with Deere – 2013 Integrators Conference
- 20. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 20 Develop with Deere – 2013 Integrators Conference
- 21. Community 3.0 Virtual and physical hybrid Singular focus Common values Open Lasting Supporting infrastructure Thought leaders and facilitators Built on trust 21 Develop with Deere – 2013 Integrators Conference
- 22. Community 3.0: examples of early ideas Internet.org • Common focus: bring the internet to the entire world • Leaders, non-profits, local communities, experts (facebook, Samsung, etc.) Kickstarter (kickstarter.com) • Community-based funding and community-based ideas Waze (waze.com) • Community-based navigation Mightybell (mightybell.com) • Focused commmunities, but need real connections GoTribal (gotribalnow.com) • 22 Develop with Deere – 2013 Integrators Conference Physical and virtual community building around an active lifestyle
- 23. 3 business strategies: Knowledge Connections Ideas 23 Develop with Deere – 2013 Integrators Conference
- 24. Strategy #1 Knowledge • Grow company knowledge • Answers to questions, learn new best practices, access powerful data, get access to technology • Leverage data • Not a zero-sum game: think collaboration, not competition • Understand when to use private communities vs public communities • Give, then get 24 Develop with Deere – 2013 Integrators Conference
- 25. Strategy #2 Connections • • • • Grow company connections Find new customers, new partners, new talent Use communities in addition to partnerships Connect with people around common opportunities, online and offline 25 Develop with Deere – 2013 Integrators Conference
- 26. Strategy #3 Ideas • • • • • • • • Get new ideas Serendipity Get new products/services ideas Ideate on how to improve existing products/services Be open to new ideas Collaborate, ideate, innovate Iterate, learn, iterate, learn, rinse, repeat Use it to improve company culture 26 Develop with Deere – 2013 Integrators Conference
- 27. Communities are changing dramatically Communities are powerful business drivers Leverage community strategies to grow your business 27 Develop with Deere – 2013 Integrators Conference
- 28. Communities are changing dramatically Communities are powerful business drivers Leverage community strategies to grow your business 28 Develop with Deere – 2013 Integrators Conference
- 29. Communities are changing dramatically Communities are powerful business drivers Leverage community strategies to grow your business 29 Develop with Deere – 2013 Integrators Conference
- 30. Thank you! @ESuhonen Leverage community strategies to grow your business 30 Develop with Deere – 2013 Integrators Conference