Carpenter & Company Marketing

Carpenter & Company Marketing
Retail • Real Estate • Consumer Products

Rethinking Your Marketing In A Down Economy?

Carpenter & Company Marketing is committed to serving
your company’s best interest in every economic situation
with urgency and excellence. So, whether you need a
comprehensive marketing plan or fulfillment of specific
marketing strategies, we promise to help you build brand
awareness and sales.

We develop the marketing team for you that has the
experience and track record to get the job done right and
deliver your ROI! Our marketing professionals include the
brightest market research experts, the top marketing
planners and managers, the most creative advertising and
brand innovators, the best social media and web
authorities, and the finest events and public relations
specialist.
Sue Adamo-Carpenter, CMD
s.carpenter@carpenterco.net
www.carpenterco.net
http://carpenterco.blogspot.com/
770-579-6248

Portfolio

Retail Real Estate Consumer Products
Cinco Mexican Cantina

Dent Wizard

Cotton Incorporated Simon Property Group
General Growth Properties
Carithers Flowers MEPC Properties Pepsi
Cousins Properties
Disney World CBL Properties Millstone Coffee
Edward J. DeBartolo
AT&T Oxford Development Freschetta Pizza
Rouse Company
Visa Carter & Associates Wisconsin Cheese

case study

Situation
Cinco Mexican Cantina opened in Cumming,
Georgia as an anchor restaurant to a new urban
village. They needed a year-long marketing plan
to influence shoppers to experience Mexican
food with an attitude and ultimately drive sales.

Solution
We built brand awareness with eye-catching
advertisements and generated traffic and sales
using cost effective sales promotions. The brand
loyalty and consumer experience were created
with the development and launch of an annual
Cinco de Mayo outdoor food and entertainment
festival. Cinco
Mexican Cantina
Result
Monthly direct response bounce-back offers
yielded above average returns and multiple
sponsorships were developed to help underwrite
the Cinco de Mayo festival saving thousands
them thousands of dollars.

case study

Situation
Verizon Wireless wanted to develop an affinity with
motor sports fans and drive product and service
sales.

Solution
We created a multi-year strategic alliance with
Road Atlanta and Panoz Racing School that offered
direct access to event ticket holders through email
and direct mail campaigns, one-to-one
communication with a brand experience for motor
sports fans, and a sales promotion at retail
locations.

Result
Verizon Wireless built a strong affinity with motor
sports fans at Road Atlanta and Panoz Racing
School and is now the number one provider of
telecommunication services to Road Atlanta fans.

case study

Situation
Hedgewood Commercial Properties, creators of urban
villages Vickery Village and Woodstock Downtown,
needed to lease retail space, communicate to
consumers about the new shopping destinations, and
help build healthy retailers and restaurateurs.

Solution
We created unique leasing and consumer marketing
plans that included print and digital advertising, public
relations, environmental signs, and special events.
We also developed merchant relations programs to
offer one-on-one retail coaching and provided a
marketing tool kit to empower retailers to create their
own on-going marketing plans.

Result
One property is now 95% leased and retail sales
continue to increase each month. The second
property is under development and new leases are
being signed each month.

case study

Situation
Legacy Property Group, developer of Atlanta’s
newest Downtown entertainment and shopping
destination, Luckie Marietta District needed a
marketing plan to reach and lease space to retailers
and restaurateurs.

Solution
We designed a marketing plan integrated with
compelling direct mail, website, environmental signs,
and public relations. The captivating message
promoted the 14 million visitors and that the property
was anchored by Atlanta’s best visitor destinations.

Result
The property is now almost fully leased and attracted
many significant first time leases to Downtown Atlanta
including Legal Sea Foods and Peasant Bistro. The
leasing team received compliments on the clever
direct mail series that grabbed the attention of
retailers.

case study

Situation
New South Properties who develops, leases, and
manages retail, office, and industrial properties
needed to build a consistent and more dynamic
marketing presence to drive leasing productivity.

Solution
We developed the brand strategy and created the
advertising including a new website, property leasing
flyers, and e-communications.

Result
The company now has a consistent brand and the
leasing team has the marketing tools to support their
leasing efforts so they can focus on driving revenue.

case study

Situation
Collegiate Holdings had just broken ground for a new
Downtown Atlanta student housing project. They
needed a marketing plan that included development
of the brand and the strategy to lease the property
while it was under construction.

Solution
We provided extensive market research that guided
the development of the brand and the sales strategies
to lease the property. A multi-media campaign of
print, digital, and mobile media, plus college
sponsorships, sales promotion, and public relations
were implemented to drive leasing activity. We also
helped in developing an off property sales center to
generate leases prior to the property opening.

Result
A powerful brand was developed and MetroPointe
Lofts was 60% leased prior to completing
construction and maintains a 90% lease status.

case study

Situation
Viscaya Development needed marketing plans to
promote their new upscale multi-family property and
drive pre-construction sales before creation of the
sales model.

Solution
We created consumer and real estate agent
advertising and promotions and provide media
planning and placement. The witty consumer print
campaign promoted the property’s star appeal.

Result
The cost effective marketing program stimulated
pre-construction sales.
.

case study

Situation
Bodilsen, one of the largest international furniture
manufacturers, wanted to expand their operations
to big box retailers in the United States and
Canada. They needed a marketing plan to
influence retail merchandising departments that
they were the best furniture manufacturer to design,
build, and distribute customized furniture solutions.

Solution
We developed multiple marketing presentations for
each retailer’s line review and provided all product
packaging, point-of-sale collateral, and sales
promotions and advertising to promote the furniture
collections.

Result
The Bodilsen brand was launched in Lowe’s and
Menards in the United States plus in Sears Canada.

case study

Situation
Skirt Magazine planned to launch their magazine
in Atlanta and wanted to spread the word and
distribute as many magazines as possible to
introduce the new publication to Atlanta women.

Solution
Major shopping destinations throughout Atlanta
were selected as the best way to communicate
with women and to distribute magazines.
Fashionable models garbed in colorful skirts rolled
clever racks with Skirt magazines attached.

Result
Over 25,000 Skirt magazines were sampled during
a two day event at five shopping malls and
districts.

case study

Situation
Nature’s Own Bread planned to launch their product
in three new markets and wanted a non-traditional
approach to create buzz on the street and influence
consumers to buy their product.

Solution
The mall was selected as the medium to create a
brand experience and distribute loafs of bread with a
bounce-back offer. Eye-catching advertising included
promotion on mall posters, flyers, tent cards, and
direct mail.

Result
Over 13,000 loafs of bread were distributed and
sampled in three days at three regional malls in
launch markets. The local bakeries were thrilled with
the results!


Wealth of Experience!

Carpenter & Company Marketing has decades of experience
successfully marketing retail, real estate, and consumer products
throughout the United States. The company was founded by Sue
Adamo-Carpenter in 2001, after twenty plus years of marketing over
three dozen retail real estate developments and working with several
hundred local and national retailers and consumer brands.

Sue is recognized as an authority in the shopping center and retail
industries and has had numerous articles published including CNN, The
Wall Street Journal, USA Today, and The New York Times. She has
also been awarded the retail real estate industry’s top recognition for Sue Adamo-Carpenter, CMD
achievement plus has received many other advertising and public s.carpenter@carpenterco.net
relations awards. www.carpenterco.net
http://carpenterco.blogspot.com/
She is a Leadership Cobb alumni, has served on many Chamber of 770-579-6248
Commerce Boards, and has provided fundraising leadership to non-
profit organizations including USA Team Handball, Susan G. Komen,
Girl’s Incorporated, and the Ft. Myers Symphony Orchestra. Sue is a
graduate of Georgia Southern University with a BS Communications
degree and is certified in marketing through the International Council of
Shopping Centers.

Carpenter & Company Marketing

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