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Managing your online profile

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Managing your online profile

  1. 1. Managing your online profile Sue Beckingham | @suebecks Invited Speaker: Chartered Association of Business Schools Leaders in Learning and Teaching Programme
  2. 2. Who am I
  3. 3. Begins with your online presence
  4. 4. Twitter LinkedIn Blog Slideshare
  5. 5. http://www.alexa.com/topsites/global! will find you! Be mindful of how people search for information
  6. 6. What is Social Media? Social software that supports group communications Shirky C, 2003 Technologies that enable communication, collaboration, participation and sharing. Hughes A, 2009 for JISC
  7. 7. Social Media is an ecology for enabling a "system of people, practices, values and technologies in a particular local environment" a medium for facilitating social connection and information interchange a tool for augmenting human social and collaborative abilities Suter, Alexander and Kaplan, 2005
  8. 8. Social Media: An Ecology An ecology, habitat, or studio is simply the space for fostering connections. Networks occur within something. They are influenced by the environment and context of an organization, school, or classroom. Certain ecologies are more conducive to forming connections. ... Connection barriers are aspects of an ecology. ... The nature of the ecology influences the ease, type, and health of networks created (Siemans 2007)
  9. 9. Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” Advanced Human Technologies 2010
  10. 10. WEF 2016
  11. 11. Your personal choice of tools Solis and Thomas http://www.theconversationprism.com
  12. 12. Communication Spectrum • Collaborating • Moderating • Negotiating • Debating • Commenting • Net meeting, Skyping, Video Conferencing • Reviewing • Questioning • Replying • Posting and Blogging • Networking • Contributing • Chatting • E-mailing • Tweeting/microblogging • Instant Messaging • Texting Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
  13. 13. the corporate office the water cooler the staff canteen the bar
  14. 14. How can social media help us become Digital Scholars?
  15. 15. Established academic 'sharing' mechanisms
  16. 16. LinkedIn updates Blog comments Blog posts Tweets Slideshare YouTube & Vimeo Complementing the traditional we are now seeing a growing use of social channels
  17. 17. Your personal level of involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
  18. 18. Rahaf Harfoush @rahafharfoush 2016 Digital Behaviour
  19. 19. How are academics using social media? Social media forums can provide a space for: • Idea exchanges • Q&As • Informal learning • Finding new scholarly activity • Feedback • Mentoring • Information finding • Networking • Collaborating • Promoting own work • Sharing work of others • Updating professional profile
  20. 20. Popular sites • Academia.edu • ResearchGate • Mendeley • LinkedIn • SlideShare • Twitter • Google Communities • YouTube • Facebook • Blogger, WordPress • Pinterest • Instagram
  21. 21. Why Many Twitter users don't share any information. They consume.
  22. 22. • To search for Tweets mentioning a user, enter the user's username, preceded by the @ symbol, into the search box at the top of the page. • If you see a hashtag in someone's Tweet, clicking it will perform a search for Tweets containing that exact hashtag. • Use advanced search to filter for places, dates, keywords https://twitter.com/search-advanced
  23. 23. Building your network takes time
  24. 24. @businessdocme https://twitter.com/businessdocme/lists https://about.me/DocPaul
  25. 25. "You have to be very careful in SM as there are no filters. It's impact is zero or huge in terms of what you contribute. You must engage with people that are counter to you and your beliefs." Dr Paul Thomas
  26. 26. "Keep it 'real' and be authentic. You can spot 'corporate' or sterile accounts a mile off. Tweet regular, engage in a human way, don't cut and paste. I've had some wonder conversations in SM with people around the world and some of which are A-star authors and academics most of which show a human side that's humble." Dr Paul Thomas
  27. 27. @LTHEchat https://lthechat.com/
  28. 28. Make good use of your bio
  29. 29. https://press.linkedin.com/about-linkedin build connections group discussions collaboration opportunities share your expertise Why
  31. 31. Complete your profile
  32. 32. • Complete your profile • Include keywords people will use to search for you/your skills • Add your publications, projects and presentations • Claim your public url • Give and ask for recommendations • The interface keeps changing so do refer to the up to date resources provided by LinkedIn https://help.linkedin.com/app/home
  33. 33. • 70+ million users visit each month • Over 18 million uploads in 40 content categories • One of the top 100 most-visited websites in the world. • over 80% of SlideShare’s visitors come through targeted search. http://www.slideshare.net/about Why
  34. 34. • Social sharing - viewers are encouraged to share via LinkedIn, Twitter and Facebook so include your contact details within the presentation • Findability - include keywords within your presentations to increase chances of it being found • Stand out from the crowd - add your SlideShare presentations to LinkedIn
  35. 35. Why Blogging • Helps you to establish writing as a routine • A space to summarise and share conference presentations and publications • Utilise multimedia such as video, audio and images • Reflective space
  36. 36. Blogging: private, invite only or public
  37. 37. https://socialmediaforlearning.com/
  38. 38. Using social media to remain in good standing Middleton and Beckingham 2015
  39. 39. Your Profile • Bio - this is your elevator pitch so share your professional expertise • Profile photo - help SEO and accessibility by adding alt text • Interconnectedness - links to other profiles • Customise backgrounds - use to share additional information (text and/or images) • Promote - add links to your email signature, website and business card
  40. 40. Consider your audience • colleagues within your discipline • other academics • students • prospective students (and parents) • professional bodies • policy makers • practioners • the general public
  41. 41. Understand your audience The way you tell your story will depend on whose attention you’re trying to attract. Whether it’s peers in your professional network, potential research or business partners, or other useful business contacts, understanding your audience will help you tailor your profile to speak directly to them.
  42. 42. 1. WHO could you connect with? 2. WHAT would you gain from making new connections? 3. WHERE could you make new connections? 4. WHEN could you make new connections? 5. WHY would you make new connections? 6. HOW could new connections benefit your career?
  43. 43. Three important networks OPERATIONAL NETWORK DEVLOPMENTAL NETWORK STRATEGIC NETWORK Purpose Getting work done efficiently; maintaining the capacities and functions required of the group. Enhancing personal and professional development; providing referrals to useful information and contacts, Figuring out future priorities and challenges; getting stakeholder support fro them, Location and temporal orientation Connections are mostly internal and orientated towards current demands Connections are mostly external and orientated toward current interests and potential future interests. Connections are internal and external and orientated towards the future. Players and recruitment Key connections are relatively nondiscretionary; they are prescribed mostly by the task and organisation structure, so it is very clear who is relevant Key connections are mostly discretionary; it is not always clear who is relevant. Key connections follow from the strategic context and the organisational environment , but specific membership is discretionary; it is not always clear who is relevant Network attributes and key behaviours Depth: building strong working relationships Breadth: reaching out to contacts who can make referrals and introductions. Leverage: creating inside- outside links. Harvard Business Review 2011
  44. 44. Image source: Noah Sussman 3 1 2 Building a valuable network
  45. 45. Identify second degree connections
  46. 46. Weak Ties Strong Ties YOU Strong Ties Friends or peers are less likely to be able to provide new information or connections Weak Ties May be able to introduce you to new people with potential company information and potential job offerings
  47. 47. Onalytica 2016 Lead by example
  48. 48. The #SocMedHE15 community NodeXL map
  50. 50. QUESTIONS TO EXPLORE • CONNECTING As a digital scholar how can I develop a professional online network? • COMMUNICATING As a digital scholar how can I disseminate my scholarly outputs? • CURATING As a digital scholar how can I build and share collections of resources relating to learning and teaching pedagogy and innovative practice? • COLLABORATING As a digital scholar how can I develop collaborative working partnerships with my peers (and students)? • CREATING As a digital scholar how can I showcase innovative practice and openly share this with other educators?
  51. 51. Don't do social; be S.O.C.I.A.L. Sincere Open Collaborative Interested Authentic Likeable Afshar and Martin 2012: 31 "Being social consists of this set of attributes. These help people connect and build relationships."
  52. 52. Shareology • Knowing what to share • Knowing when to share TMI factor = too much information Kramer 2016:79
  53. 53. A sharing learning community provides signposts to conversations examples resources images video Q&As
  54. 54. commenting liking replying
  55. 55. http://jarche.com/2016/01/the-core-competency/
  56. 56. Benefits of Working Out Loud Internal: enterprise social network • peer-to-peer recognition • improved internal communications • better working relationships • humanised work • higher productivity • increased innovation and collaboration External: professional social networks • build and extend professional networks • opens virtual doors • crowd source information • breaks down geographical barriers
  57. 57. To benefit from learning and working out loud we also need to progress from selective hearing to active listening
  58. 58. The Lurker to be in a hidden place : to wait in a secret or hidden place especially in order to do something wrong or harmful computers : to read messages written by other people on the Internet in a newsgroup, chat room, etc., without writing any messages yourself Vicariousness experiences or felt by watching, hearing about, or reading about someone else rather than by doing something yourself Is 'listening in' vicarious lurking???
  59. 59. Positive Silent Engagement (PSE) I would argue that positive silent engagement (PSE) is not only valuable, but an essential component of digital connectedness. We learn by listening. It is no different online
  60. 60. 'getting' social media is a bit like learning to ride a bike initial uncertainty and discomfort... ...but with persistence and determination, along with some support and encouragement, it can be very rewarding
  61. 61. Sue Beckingham | @suebecks Educational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham Image sources: where uncited all images used are either public domain via Pixabay or author's own

Hinweis der Redaktion

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  • http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume40/SocialSoftwareandtheFutureofCo/157953
  • http://en.wikiversity.org/wiki/Connectivism_glossary#connective_knowledge
  • http://ahtgroup.com/services/social-media-strategies
  • https://www.weforum.org/agenda/2016/04/facebook-is-bigger-than-the-worlds-largest-country
  • http://www.excelacom.com/resources/blog/2016-update-what-happens-in-one-internet-minute
  • Churches, A. (2009) Blooms Revised Digital Taxonomy
  • http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  • https://medium.com/@rahafharfoush/tribes-flocks-and-single-servings-the-evolution-of-digital-behavior-6db8e1d5ef8f#.5ut0e876p
  • https://about.twitter.com/company
  • http://www.phdcomics.com/comics.php?f=1737
  • https://press.linkedin.com/about-linkedin
  • http://pixabay.com/en/bulb-light-blue-idea-sketch-305162/
  • https://hbr.org/2007/01/how-leaders-create-and-use-networks https://hbr.org/2011/03/the-three-networks-you-need.html
  • http://www.flickr.com/photos/thefangmonster/352439602/sizes/o/in/set-72157615109132005/
  • http://www.slideshare.net/Onalytica_/marketing-week-live-onalytica-influencer-marketing-presentation-28th-april-2016-61471317