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Digital connectedness using social media for professional networking

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Sue Beckingham
Sue Beckingham

Guest lecture at Sheffield Hallam University

Education
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Digital Connectedness: Using Social Media for Professional Networking Guest Lecture --- --- --- --- --- Sue Beckingham | @suebecks --- --- --- --- --- Sheffield Hallam University
Unlike footprints in the sand your digital footprints are permanent
http://www.alexa.com/topsites/global! will find you! Be mindful of how people search for information
Social Media ranks highly! Twitter LinkedIn Blog Slideshare
How will your digital shadows from your past impact on your future?
Remember… What happens in Vegas, stays on Facebook
What do we mean by professional networking? values and personal commitment skills and abilities knowledge and understanding
A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties (interaction) between these actors.
"Social" Media Presence
Why networks matter “Power does not reside in institutions, not even the state or large corporations. It is located in the networks that structure society . . .” Manuel Castells
Video clip
Online connectedness • Enables and provides support for learning • Can increase the effectiveness of learning • Can increase access to learning. • Allows people to connect with each other in spite of geographical distances • Provides a forum and permission to participate • Complements face to face communication Adapted from George Siemens http://www.elearnspace.org
Network benefits Access to information, knowledge and experience. The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of need Anklam 2007
Think for a moment about 1. your connections 2. what you share with others 3. and why.... Hold those thoughts
Communication Spectrum • Collaborating • Moderating • Negotiating • Debating • Commenting • Net meeting, Skyping, Video Conferencing • Reviewing • Questioning • Replying • Posting and Blogging • Networking • Contributing • Chatting • E-mailing • Twittering/microblogging • Instant Messaging • Texting Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
Your personal choice of tools SolisandThomas(2009) http://www.theconversationprism.com
Used with permission from @ProfessorJosh
the corporate office the water cooler the staff canteen the bar However… don’t under estimate the potential of all of these as useful professional networking tools
Your personal level of involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
We live in a world of mobile, social and always-on media Is your blog or website mobile ready?
What's on your To Do List?
The potential to develop global connections
Promote yourself!
http://socialmediaforlearning.com/ Promote your blog or website
Share via Twitter
Developing YOUR brand
What is a brand? A brand is a set of associations that a person (or group of people) makes with a company, product, service, individual or organisation.
Top 10 Brands 2014 What can you learn from them? http://www.rankingthebrands.com/
What will your brand look like?
Questions to consider Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your digital profile important? When and how often do you update it? How will you use your digital profile and online presence to your advantage?
Promote Expertise Join groups, follow companies, connect with people Share your portfolio, blog, website Communicate updates of new posts, events Raise and answer questions
Promote your events
Showcase your work
promote YOUR website
Crowd source project funding http://www.kickstarter.com
Innovative Business Cards http://www.pinterest.com/suebecks/innovative-business-cards/
Creative Digital CV/Resume/Portfolio Link to your: Website Blog Include multimedia: Video Audio Photo
Innovative CVs http://www.pinterest.com/suebecks/innovative-cvs/
Graduate Attributes ‘Our country will need different kinds of student experiences to enable its graduates to contribute to the world of the future’. Prof. Paul Ramsden, JISC Student Experiences of Technology: http://www.jisc.ac.uk/whatwedo/campaigns/studentexperiences.aspx
1. Attention 2. Crap detection 3. Participation 4. Collaboration 5. Network know-how. Howard Rheingold, 2012 Net Smart: How to Thrive Online More than ever before, humans need to teach and learn from each other about human-centric ways to use new tools. One important step that people can take is to become more adept at five essential literacies:
Sir Ken Robinson (2010) RSA Animate - Changing Education Paradigms
The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence. Confucius
Digital Connectedness: Using Social Media for Professional Networking Sue Beckingham @suebecks Sheffield Hallam University

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Editor's Notes

  1. Public domain image: http://pixabay.com/en/network-cables-network-connector-494645/ and http://pixabay.com/en/photo-montage-faces-photo-album-557617/
  2. http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
  3. http://www.youtube.com/watch?v=2O7UZBcWStU
  4. George Siemens (2003) http://www.elearnspace.org/Articles/wholepicture.htm
  5. http://inmaps.linkedinlabs.com/
  6. The Net Work, Patti Anklam
  7. Churches, A. (2009) Blooms Revised Digital Taxonomy http://edorigami.wikispaces.com/Bloom%27s+Digital+Taxonomy
  8. http://forrester.typepad.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
  9. Profiles on http://www.linkedin.com
  10. http://knowem.com/ http://checkusernames.com/ http://namechk.com/
  11. Source: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=6
  12. Source: http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=6
  13. Public domain image: http://pixabay.com/en/big-bang-explosion-pop-fireball-422745/
  14. http://www.linkedin.com/home https://twitter.com/ http://www.quora.com/
  15. http://pinterest.com http://www.slideshare.net http://www.deviantart.com/
  16. Public domain image: http://pixabay.com/en/computers-technology-internet-web-311268/
  17. http://audioboo.fm/ http://soundcloud.com/ http://vimeo.com/ http://www.youtube.com/ http://wordpress.com http://www.flickr.com/
  18. http://sirkenrobinson.com/skr/rsa-animate-changing-education-paradigms