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Unified FlexPod Management and
                                  Automation
                        Phani Penmethsa                                                            Sam Wong
                      Consulting Systems Engineer                                           VP, Technical Operations
                         pvarma@cloupia.com                                                  swong@cloupia.com


                Global HQ Office                              Europe Office                               India Office
                Cloupia, Inc.                                 Cloupia Ltd                                 Cloupia Software Solutions Pvt Ltd
                4655 Old Ironsides Drive                      Suite 537, Kemp House,                      Plot No: 212 B, Road No: 10 C
                Santa Clara, CA 95054, USA                    152 - 160 City Road,                        MLA & MP Colony, Jubilee Hills
                Phone : +1 (408) 988 1111                     London EC1V 2NX, UK                         Hyderabad, AP - INDIA

                                        www.cloupia.com | flexpod@cloupia.com | Twitter @Cloupian
                                     Cloupia, Cloupia Logo and CloudSense are registered trademarks of Cloupia, Inc.
                      One or more patents pending for the information shared in this presentation. Cloupia Confidential and Proprietary.


Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved                                                                                      1
Agenda

       About Cloupia
       Business Challenges
       Cloupia Solution
       Customer Highlights
       Live Demo
       Next Steps and Questions




Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved   2
About Cloupia
      Cloupia = Cloud + Utopia
      We enable successful transformations to dynamic clouds &
      data centers with end-to-end management & orchestration
      Locations
        – HQ: Santa Clara, CA
        – R&D: Hyderabad and Chennai, India
        – Sales Offices: London, Dallas, Tampa, Minneapolis
      History : Founded in May 2009
        –     July 2010: Product Launch: Cloud and Virtual Infrastructure
        –     Dec 2010: Physical Infrastructure Support
        –     Sep 2011: FlexPod Management & Automation Validated Partner
        –     Oct 2011: CloudGenie for FlexPod™ on iPad/Android
        –     Jan 2012: XenDesktop VDI support

Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved                   3
Business Challenges
 Data Center Management and Operations
                                                                                   Multiple
     Disconnected Processes                                                        Element
                                                                                  Managers /
       – Infrastructure managed in silos                                           Consoles
       – Manual administration
                                                                                    Virtualization
       – High touch operations                                                        Manager

     Results in                  Higher TCO                                            Plug-ins               Virtualization

       – Direct increase in OpEx and                                                   Compute
                                                                                                             Compute

         indirect increase in CapEx                                                    Manager

     5%
Infrastructure                                                                                           Network
 Investment                                      Cloupia                               Network
                                                                                       Manager
             23%
                                                 reduces
          Application          42%             these costs                                              Storage
          Investment       Infrastructure
                            Maintenance
                                                                                       Storage
                                                                                       Manager
                    30%
                 Application
                 Maintenance
     *Source: IDC


                                            Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved                          4
Cloupia Solution for FlexPod™
Validated End-to-end Management and Automation Solution
                                                                        Self-Service
                                                                          Delivery
           Secure Cloud Container
                                                                        Model-based
                                                                        Management
                  vFiler
                                                                          Virtualization
     Storage       Network                                                  Manager
                                 Compute        VM’s                                        A           B             C
                                                                           Plug-ins
                                                                                                 Virtualization

                    Policy-Driven
                    Provisioning                                           Compute
                                                       Single Pane of      Manager
        Cloupia Unified Infrastructure Controller          Glass
                                                                                                    Compute
                                                        End-to-End
                                                       Management          Network           A         B          C
                                                           and             Manager
                                                                                                    Network
                                                       Automation
   Enables unified service delivery
    –     Adaptive, intelligent provisioning                                               Tenant    Tenant Tenant
                                                                          Storage
                                                                           Storage
   Results in                                                              Manager
                                                                          Manager
                                                                                              A        B       C
    –     Reduced total cost of ownership (OpEx and CapEx)
    –     Reduced time to market / time to value                                                    Storage
    –     Improved IT responsiveness
                                                                                                                          5
Cloupia Turnkey Solution
                                                                                                         • Modular framework &
                                                                                                           plug-in architecture
                                                                                                         • Open Automation for easy
                            End                IT                IT                                        third-party extensibility
                            Users              Admins            Operations
                                                                                 LDAP, CMDB,             • Northbound APIs published
                                         Roll-based Access
                                                                                 Metering DB               for all CUIC features
                                                                                         Enterprise        (REST, JSON, XML)
                              Self Service            Admin
                                                                   Dashboard              Systems        • Deployed as an on-premise
                                Catalog              Console
                                                                                        Integration
                                                                                                           Virtual Appliance(s)
   Mobile Devices
                                                                                                         • CloudGenieTM mobile app
                                     Cloupia Unified Infrastructure Controller                             for self-service provisioning
                                               Multi-tenant & integrated cloud platform


         Cloupia
          Cloupia
            Cloupia
                                    Unified Infrastructure Controller
        Network
          Network                              Integrated Multi-tenant Cloud Platform                                   Amazon,
           Network
     Services Agent
      Services Agent
        Services Agent                                                                                                Rackspace, …



                                                                                                                      Savvis VPDC,
       Blade Server       Storage              Network                                    System
        Managers            APIs               Manager                vCenter                                         Terremark, …
                                                                                          Center
    Cisco UCS                          Cisco Nexus

                                                                   VMware       Hyper-V                                   Other
                                                                                                   KVM
                                                                                                                        Providers
                  Physical Infrastructure                           Virtual Infrastructure
                                                                                                                    Public Clouds
                       Cloupia Provides Unified, Centralized Management of Physical and
                               Virtualization Infrastructure in Private and Hybrid Clouds
 Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved                                                                                 6
Cloupia for FlexPod Functional Architecture
                                          Core Functionality                                             Extensibility and Integration

                         Model-based            Out-of-the-box
                                                           box           Self Service                                iPad & Android
   Apps &                Orchestrator            Task Library               Portal
   Services
                            Analytics            VDI Support             Chargeback



                             Intelligent, Dynamic Capacity Management

Operations                              IT Service Management*                                           Open Automation for Extensibility

                                        Monitoring and Metering


  Resource                Virtual        Compute            Network            Storage
                                                                                                                      Connectors
   Mgmt                   Mgmt            Mgmt               Mgmt               Mgmt


                        VMware           Cisco UCS         Cisco Nexus          NetApp             Proprietary API    vCloud Express   vCloud
  Physical
                                                                                                      Amazon,            Savvis,
  & Cloud                                                                                            Rackspace         Terremark
                                                                                                                                       Others
 Platforms
                           FlexPod Physical Infrastructure**                                                  Public Cloud Providers
* Event, alarm, change management
** Other non-FlexPod platforms also supported     Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved                                     7
Customer Highlights




Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved           8
Enterprise
Service Providers    Cloupia : Key Customer Wins




                       FlexPod Solution

                    Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved
Cloupia Customer Benefits – Enterprise
 Business Challenge
  – Multiple tools, dispersed data leading to
    longer provisioning and troubleshooting
  – Reclaim inactive machines
  – Provide cost visibility
 Solution
  – Pre-integrated and out-of-box solution                                    “Unified, flexible and integrated
  – Integrated monitoring and management of                                   solution that minimizes the risk
    physical and virtual infrastructure                                       and allows us to cost-effectively
                                                                              evolve to meet our evolving cloud
  – VM sprawl controls & visibility                                           needs” - Senior Manager
 Benefits
  – Low footprint and faster implementation
    time
  – Avoid unnecessary infrastructure purchase
  – Behavioral modification and accountability
    of resource usage with cost visibility


                       Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved                                  10
Cloupia Customer Benefits: $2.5B Service Provider
        Business Challenge
           – Create a MSP cloud platform for infrastructure as a
             service
           – Scalable to over 10,000 virtual machines on FlexPod
           – Implement pay-per-use cloud billing model
           – Single sign-on integration via VeriSign
        Solution
           – Complete IaaS platform – Self-service portal, service
             catalog, orchestrator, chargeback, etc.
           – Integrated monitoring, management and automation
           – Customization services: billing integration, cost
             modeling, localization, multi-currency, single sign-on
        Benefits
           – Expansion to cloud and infrastructure services
           – Faster service delivery & implementation using
             automation / self-service provisioning capabilities
           – Reduced OpEx by providing single pane of glass mgmt

                                                                      11

 Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved
Cloupia Demo




Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved              12
Demo - Bare Metal Provisioning
 Provisioning a Stateless Blade

       Bare Metal Provisioning
          – Compute, Network and                            1.
                                                            2.
                                                            3.
                                                                 VI Configuration
                                                                 1000v Configuration
                                                                 Storage
                                                                                           VMware   VMware           VMware
            Storage
                                                                                                    Virtualization
          – Installation : PXE Creation,                    1.
                                                            2.
                                                                 Service Profile
                                                                 Server Selection
                                                            3.   Installation of OS
            ESX/ESXi, Nexus 1000v
          – VMware: Add the Host to
                                                            1.   Zone                 FC/VLA
            vCenter                                         2.   ZoneSet              N




          – 1000v registration and
            migration to 1000v
                                                            1.   LUN
                                                            2.   Initiators/iGroups       Data




Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved
                         13
Demo: Bare Metal Provisioning
Provisioning and De-Provision a Stateless Blade in Minutes


      Bare Metal Provisioning
        – Single click provisioning
        – Unified delivery
        – Services delivered in
          minutes instead of days



                                                              Minutes to Provision
          (or weeks)




  Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved                          14
Demo – SMT Cloud Container
Provisioning a New Tenant Environment

Description

Step 1: vDC, Group, User and Password creation

Step 2: Creation of VLAN Across the Fabric: Nexus5k,
Nexus 1000v and UCS SP.
Update Trunks: Nexus5k, 1000v and SP
Step 3: Attach VLAN to ESX Environment: vmkernal
port and etc.
Step 4: Storage Controller: Adding Flexible Volume,
IPSpace, VLAN and assignment. vFiler Creation and
setup. Adding Storage to vFiler. NFS Export
Management, mount DataStore.

Step 5: Modify Store Policy in CUIC for the Group



  Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved   15
Demo – SMT Cloud Container
Provisioning a New Tenant Environment

      Cloud Container
      Provisioning
        – Single click Cloud
          Container
        – Unified delivery
        – Services delivered                        Minutes to Provision
          in minutes
          instead of weeks




  Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved                16
Next Steps and Questions




Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved       17
Next Steps
       Semi-monthly “Introduction to Cloupia” WebEx
          – 1st and 3rd Thursdays of each month
          – Advance registration required (using work-based e-mail)
          – Technical depth: low intermediate
          – Agenda:
             o Meeting start: 5 minutes
             o Cloupia overview slides: ~20 minutes
             o Cloupia demo: ~25 minutes
             o Q & A: ~10 minutes
          – Details at: www.cloupia.com/en/webinars
       Follow up:
          – Cloupia: Phani Varma Penmethsa - pvarma@cloupia.com
          – Proact: Paul Bates - pbates@proact.co.uk

Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved             18
Thank You!




Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved                19

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Unified FlexPod Management and Automation

  • 1. Unified FlexPod Management and Automation Phani Penmethsa Sam Wong Consulting Systems Engineer VP, Technical Operations pvarma@cloupia.com swong@cloupia.com Global HQ Office Europe Office India Office Cloupia, Inc. Cloupia Ltd Cloupia Software Solutions Pvt Ltd 4655 Old Ironsides Drive Suite 537, Kemp House, Plot No: 212 B, Road No: 10 C Santa Clara, CA 95054, USA 152 - 160 City Road, MLA & MP Colony, Jubilee Hills Phone : +1 (408) 988 1111 London EC1V 2NX, UK Hyderabad, AP - INDIA www.cloupia.com | flexpod@cloupia.com | Twitter @Cloupian Cloupia, Cloupia Logo and CloudSense are registered trademarks of Cloupia, Inc. One or more patents pending for the information shared in this presentation. Cloupia Confidential and Proprietary. Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 1
  • 2. Agenda About Cloupia Business Challenges Cloupia Solution Customer Highlights Live Demo Next Steps and Questions Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 2
  • 3. About Cloupia Cloupia = Cloud + Utopia We enable successful transformations to dynamic clouds & data centers with end-to-end management & orchestration Locations – HQ: Santa Clara, CA – R&D: Hyderabad and Chennai, India – Sales Offices: London, Dallas, Tampa, Minneapolis History : Founded in May 2009 – July 2010: Product Launch: Cloud and Virtual Infrastructure – Dec 2010: Physical Infrastructure Support – Sep 2011: FlexPod Management & Automation Validated Partner – Oct 2011: CloudGenie for FlexPod™ on iPad/Android – Jan 2012: XenDesktop VDI support Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved 3
  • 4. Business Challenges Data Center Management and Operations Multiple Disconnected Processes Element Managers / – Infrastructure managed in silos Consoles – Manual administration Virtualization – High touch operations Manager Results in Higher TCO Plug-ins Virtualization – Direct increase in OpEx and Compute Compute indirect increase in CapEx Manager 5% Infrastructure Network Investment Cloupia Network Manager 23% reduces Application 42% these costs Storage Investment Infrastructure Maintenance Storage Manager 30% Application Maintenance *Source: IDC Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 4
  • 5. Cloupia Solution for FlexPod™ Validated End-to-end Management and Automation Solution Self-Service Delivery Secure Cloud Container Model-based Management vFiler Virtualization Storage Network Manager Compute VM’s A B C Plug-ins Virtualization Policy-Driven Provisioning Compute Single Pane of Manager Cloupia Unified Infrastructure Controller Glass Compute End-to-End Management Network A B C and Manager Network Automation Enables unified service delivery – Adaptive, intelligent provisioning Tenant Tenant Tenant Storage Storage Results in Manager Manager A B C – Reduced total cost of ownership (OpEx and CapEx) – Reduced time to market / time to value Storage – Improved IT responsiveness 5
  • 6. Cloupia Turnkey Solution • Modular framework & plug-in architecture • Open Automation for easy End IT IT third-party extensibility Users Admins Operations LDAP, CMDB, • Northbound APIs published Roll-based Access Metering DB for all CUIC features Enterprise (REST, JSON, XML) Self Service Admin Dashboard Systems • Deployed as an on-premise Catalog Console Integration Virtual Appliance(s) Mobile Devices • CloudGenieTM mobile app Cloupia Unified Infrastructure Controller for self-service provisioning Multi-tenant & integrated cloud platform Cloupia Cloupia Cloupia Unified Infrastructure Controller Network Network Integrated Multi-tenant Cloud Platform Amazon, Network Services Agent Services Agent Services Agent Rackspace, … Savvis VPDC, Blade Server Storage Network System Managers APIs Manager vCenter Terremark, … Center Cisco UCS Cisco Nexus VMware Hyper-V Other KVM Providers Physical Infrastructure Virtual Infrastructure Public Clouds Cloupia Provides Unified, Centralized Management of Physical and Virtualization Infrastructure in Private and Hybrid Clouds Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 6
  • 7. Cloupia for FlexPod Functional Architecture Core Functionality Extensibility and Integration Model-based Out-of-the-box box Self Service iPad & Android Apps & Orchestrator Task Library Portal Services Analytics VDI Support Chargeback Intelligent, Dynamic Capacity Management Operations IT Service Management* Open Automation for Extensibility Monitoring and Metering Resource Virtual Compute Network Storage Connectors Mgmt Mgmt Mgmt Mgmt Mgmt VMware Cisco UCS Cisco Nexus NetApp Proprietary API vCloud Express vCloud Physical Amazon, Savvis, & Cloud Rackspace Terremark Others Platforms FlexPod Physical Infrastructure** Public Cloud Providers * Event, alarm, change management ** Other non-FlexPod platforms also supported Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 7
  • 8. Customer Highlights Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 8
  • 9. Enterprise Service Providers Cloupia : Key Customer Wins FlexPod Solution Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved
  • 10. Cloupia Customer Benefits – Enterprise Business Challenge – Multiple tools, dispersed data leading to longer provisioning and troubleshooting – Reclaim inactive machines – Provide cost visibility Solution – Pre-integrated and out-of-box solution “Unified, flexible and integrated – Integrated monitoring and management of solution that minimizes the risk physical and virtual infrastructure and allows us to cost-effectively evolve to meet our evolving cloud – VM sprawl controls & visibility needs” - Senior Manager Benefits – Low footprint and faster implementation time – Avoid unnecessary infrastructure purchase – Behavioral modification and accountability of resource usage with cost visibility Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved 10
  • 11. Cloupia Customer Benefits: $2.5B Service Provider Business Challenge – Create a MSP cloud platform for infrastructure as a service – Scalable to over 10,000 virtual machines on FlexPod – Implement pay-per-use cloud billing model – Single sign-on integration via VeriSign Solution – Complete IaaS platform – Self-service portal, service catalog, orchestrator, chargeback, etc. – Integrated monitoring, management and automation – Customization services: billing integration, cost modeling, localization, multi-currency, single sign-on Benefits – Expansion to cloud and infrastructure services – Faster service delivery & implementation using automation / self-service provisioning capabilities – Reduced OpEx by providing single pane of glass mgmt 11 Copyright © 2009 - 2011 Cloupia, Inc. All rights reserved
  • 12. Cloupia Demo Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 12
  • 13. Demo - Bare Metal Provisioning Provisioning a Stateless Blade Bare Metal Provisioning – Compute, Network and 1. 2. 3. VI Configuration 1000v Configuration Storage VMware VMware VMware Storage Virtualization – Installation : PXE Creation, 1. 2. Service Profile Server Selection 3. Installation of OS ESX/ESXi, Nexus 1000v – VMware: Add the Host to 1. Zone FC/VLA vCenter 2. ZoneSet N – 1000v registration and migration to 1000v 1. LUN 2. Initiators/iGroups Data Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 13
  • 14. Demo: Bare Metal Provisioning Provisioning and De-Provision a Stateless Blade in Minutes Bare Metal Provisioning – Single click provisioning – Unified delivery – Services delivered in minutes instead of days Minutes to Provision (or weeks) Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 14
  • 15. Demo – SMT Cloud Container Provisioning a New Tenant Environment Description Step 1: vDC, Group, User and Password creation Step 2: Creation of VLAN Across the Fabric: Nexus5k, Nexus 1000v and UCS SP. Update Trunks: Nexus5k, 1000v and SP Step 3: Attach VLAN to ESX Environment: vmkernal port and etc. Step 4: Storage Controller: Adding Flexible Volume, IPSpace, VLAN and assignment. vFiler Creation and setup. Adding Storage to vFiler. NFS Export Management, mount DataStore. Step 5: Modify Store Policy in CUIC for the Group Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 15
  • 16. Demo – SMT Cloud Container Provisioning a New Tenant Environment Cloud Container Provisioning – Single click Cloud Container – Unified delivery – Services delivered Minutes to Provision in minutes instead of weeks Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 16
  • 17. Next Steps and Questions Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 17
  • 18. Next Steps Semi-monthly “Introduction to Cloupia” WebEx – 1st and 3rd Thursdays of each month – Advance registration required (using work-based e-mail) – Technical depth: low intermediate – Agenda: o Meeting start: 5 minutes o Cloupia overview slides: ~20 minutes o Cloupia demo: ~25 minutes o Q & A: ~10 minutes – Details at: www.cloupia.com/en/webinars Follow up: – Cloupia: Phani Varma Penmethsa - pvarma@cloupia.com – Proact: Paul Bates - pbates@proact.co.uk Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 18
  • 19. Thank You! Copyright © 2009 - 2012 Cloupia, Inc. All rights reserved 19