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Sub151 Employer Branding

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Employer Branding Seminar: Strategies and Tactics for Building a Winning Employer Brand.

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Employer Branding Seminar 11.10.09 Ida Cheinman Principal/Creative Director substance151 [email_address]
WHAT IS A BRAND? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CORPORATE VS. EMPLOYER BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CORPORATE BRAND EMPLOYER BRAND
WHAT IS EMPLOYER (OR EMPLOYMENT) BRANDING? ,[object Object],[object Object]
WHY IS IT IMPORTANT? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW TO BUILD A SUCCESSFUL EMPLOYER BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND RELEVANCY ,[object Object],[object Object],[object Object]
BRAND STORY ,[object Object],[object Object],[object Object],[object Object]
TELLING YOUR STORY ,[object Object],[object Object],[object Object]
COMMUNICATION CHANNELS ,[object Object],[object Object],[object Object],[object Object],[object Object]
COMMUNICATION CHANNELS: Careers Website ,[object Object],[object Object],[object Object]
MICROSOFT CAREERS WEBSITE Positive User Experience = Favorable Brand Perception
MICROSOFT CAREERS WEBSITE
ADIDAS CAREERS WEBSITE The Adidas brand story + move to action – seamlessly integrated through design, technology and functionality to create a superior brand experience
ADIDAS CAREERS WEBSITE Where conference rooms are like basketball arenas – a didas Careers!
DOES YOUR BRAND EXPERIENCE MEASURE UP? ,[object Object],[object Object]
DOES YOUR BRAND EXPERIENCE MEASURE UP? ,[object Object],[object Object]
ALTUM INC. WEBSITE – CAREERS SECTION
ALTUM INC. WEBSITE – CAREERS SECTION
COMMUNICATION CHANNELS: Web 2.0 ,[object Object],[object Object]
COMMUNICATION CHANNELS: Web 2.0
COMMUNICATION CHANNELS: Public Recognition ,[object Object],[object Object],[object Object],[object Object]
COMMUNICATION CHANNELS: Public Recognition ,[object Object],[object Object],[object Object]
COMMUNICATION CHANNELS: Public Recognition ,[object Object],[object Object],[object Object]
COMMUNICATION CHANNELS: Public Recognition ,[object Object],[object Object],[object Object]
COMMUNICATION CHANNELS: Public Recognition ,[object Object],[object Object],[object Object],[object Object]
FINAL THOUGHTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONTACT Ida Cheinman Principal / Creative Director substance151 p: 410-732-8379 e: [email_address] .com w: www.substance151.com @substance151 substance151 on facebook

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Sub151 Employer Branding

Editor's Notes

  1. Having a clearly defined strategy is the most important factor in achieving employer branding objectives.
  2. Candidates are using new tools and technologies to elevate their profiles – they expect organizations to do the same. Easy access to technology creates a low entry point and levels the playing field. The real sustainable advantage comes from an organization’s ability to leverage those tools and technologies to build immediate, meaningful and impactful relationships.
  3. The first step to a good employment brand is a senior management team that encourages the development and outbound communication of your organization’s best management practices.
  4. We all know that environmentally and socially responsible business practices are huge influencers in today’s buying decisions. However, this is also a part of the company culture that employees are looking for. ESPECIALLY the younger generations.