SUBRATA NAYAK
Building no-73, First Floor, 21th Main, Marenahalli, j.p.nagar 2nd
phase, Bangalore-
560078| snsubrata29@gmail.com|7829275878
OBJECTIVE
As a professional I am looking for a company which will help me to achieve my goals
and improve my skill. This will motivate me to contribute to the organizational goals in an
effective manner.
Experience Summary
Equity Times News – Bangalore (October 2015 – August 2016)
Digital Marketing Strategist & Financial Advisor (Partner)
Roles and Responsibilities
 Create paid Google ads set bids manually for PPC campaigns and monitor
monthly costs.
 Create SEM strategy for new and existing offerings.
 New and creative growth strategies to reach out to new target audience.
 Using Google AdWords, Analytics and Adwords Editor Tool and reports.
 SEM strategies with a focus on improving site rankings in Google, increasing
traffic to targeted pages, increasing conversions and visibility.
 Indentifying trends and insights, and optimize spend and performance based on
the insights.
 Create, Manage, Run and optimize Campaigns on Google Adwords.
 Achieved Record Traffic and Conversions.
 Maintain relationships and increasing dept in existing customer by resolving
service related issues.
 Understanding all financial products and cross sell them to the customers by
explaining the products and the risk associated with each of them.
 Target customers according to potential, size by identifying customer needs,
assessing their risk appetite and providing them investment options.
 Recommend Technical and Fundamental analysis through our highly intuitive
chart tools.
 Reviewing individual customer portfolio and providing input to meet all the
financial goals.
 Achieving targets as assigned by company on a monthly basis.
 Client acquisition.

HBJ Capital Pvt. Ltd. – Bangalore (MAR 2014 – September 2015)
Investment Advisor (Asst Team Leader)
Roles and Responsibilities
 Responsible for acquiring new clients and increasing dept in existing customer by
resolving service related issues.
 Restructuring of Portfolio according to customer’s needs.
 Provide customer service.
 Analyzing and providing advisory personalized calls for Trading in Stock Market.
 Recommending investment into stocks at right time entry and exit.
 Reviewing individual customer portfolio and providing input to meet all the
financial goals.
 Educate customer to meet there short term and long term financial goals.
 Diversifying the portfolio into different sector to minimize risk.
 Achieving targets as assigned by company on a monthly basis.
 Understanding all financial products and cross sell them to the customers by
explaining the products and the risk associated with each of them.
 Handling and training my juniors on the customer conversion.
American Express– Bangalore (SEP 2013 – FEB 2014)
Business Development Executive
Roles and Responsibilities
 Responsible for acquiring new high net worth clients.
 Regularly manage accounts and meet or exceed targets relating
to revenue growth.
 Achieving targets as assigned by company on a monthly basis.
 Regularly deal in customer acquisition.
 Accurately complete the application for accreditation.
 Maintain established minimum standard of performance.
EDUCATION PROFILE
Year Stream Name of the Institution, Place Percentage
2013 PGDBM
(Marketing
&Finance)
Jain College, Bangalore
62%
2010 B.COM in
(Hon-
accountancy)
Ranchi University, Ranchi
56%
2007 PUC Ranchi University, Ranchi 50%
2005 10 SSLC Ranchi University, Ranchi 67%

ADDITIONAL QUALIFICATION
 Diploma in computer programming & application(DCPA) from Jamshedpur
 Accounting package (Tally 9.0) from Shine, Jamshedpur
 Computer hardware(certificate course) from Jet king, Bangalore
 Microsoft office excel 2007 specialist certified by Microsoft
CERTIFICATION
 NCFM certification in Foundation Financial Markets module.
 Google AdWords Certified Professional by Google Partners.
INTERNSHIP / PROJECT DETAILS
PGDBM INTERNSHIP: INTERNSHIP
Company HDFC LIFE
Project Title 1) A STUDY ON FINANCIAL ANALYSIS
ON HDFC LIFE PRODUCTS.
2) ASSET ALLOCATION &FUND
PERFORMANCE.
Duration 2 MONTHS
PROJECT BRIEF:
 Study on HDFC LIFE products.
 Investment opportunities in reference to HDFC life.
 Customer’s feedback of HDFC LIFE products.
 Market share of HDFC LIFE as compared to its competitors.
 Applying various techniques to derive an outcome.
PERSONAL INFORMATION
 Languages known: English, Hindi, Bengali, and Oriya.
 Date of Birth: 20-04-1990.
 Home Town: Jharkhand (Jamshedpur)
 Hobbies- Playing cricket & computer games.