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How will you prepare your
Marketing Plan in 2016? –
6 Steps backed by data!
Marketing Planning Process in 2016
What is the
future of
digital
marketing
in 2016?
Marketing Planning Process in 2016
To plan your marketing strategy for the
coming year,
let’s get a look into the present ...
Marketing Planning Process – A look at Strategies
A look at the 2015 trends & strategies…
80% of internet users are
mobile...
Marketing Planning Process – A look at Strategies
Most brands are inclining towards paid social media ads as their key mar...
Marketing Planning Process – A look at Strategies
Most brands are inclining towards digital marketing automation tools to ...
Marketing Planning Process – A look at the Strategies
Top Influencers!
YouTube
64%
Facebook
56%
Pinterest
56%
Organic
Sear...
Marketing Planning Process – A look at the Strategies
New digital changes !
Messaging
apps are
taking toll
Ecommerce
integ...
Marketing Planning Process – A look at the Strategies
Emerging technologies that will support digital marketing roadmap in...
Marketing Planning Process – A look at the Strategies
Marketer’s digital marketing vision while planning their digital str...
Marketing Planning Process – A look at the Strategies
Keeping up with these changes
and trends mentioned above
will help m...
Marketing Planning Process – 6 Steps supported by stats
#1 Plan for 1 minute video that can drive huge amount of web
traff...
Marketing Planning Process – 6 Steps supported by stats
#2
Deploy website personalization using marketing automation tools...
Marketing Planning Process – 6 Steps supported by stats
#3
Integrate data analytics to marketing automation tools that
ena...
Marketing Planning Process – 6 Steps supported by stats
#4
Plan for socio-first marketing campaign with more impetus on
po...
Marketing Planning Process – 6 Steps supported by stats
#5
Let personalization drive your email marketing revenues;
unders...
Marketing Planning Process – 6 Steps supported by stats
#6
Plan your strategy to support customer experience optimization
...
Data courtesy: business2community.com, karvysolutions.com, ethicalweb.blogspot.com, smartinsights.com,
blog.storytellermn....
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How will you prepare your marketing plan in 2016 – 6 steps backed by data!

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The presentation highlights a sneak peek into the new digital marketing strategies, trends & stats backed by the emerging technologies in the current era. It also includes a guide to the specific steps that marketers should undertake while planning their digital marketing strategy for 2016.
 

Veröffentlicht in: Marketing
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How will you prepare your marketing plan in 2016 – 6 steps backed by data!

  1. 1. How will you prepare your Marketing Plan in 2016? – 6 Steps backed by data!
  2. 2. Marketing Planning Process in 2016 What is the future of digital marketing in 2016?
  3. 3. Marketing Planning Process in 2016 To plan your marketing strategy for the coming year, let’s get a look into the present digital marketing trends, strategies and stats!
  4. 4. Marketing Planning Process – A look at Strategies A look at the 2015 trends & strategies… 80% of internet users are mobile users Mobile-friendly is replaced with mobile first Less is more for custom content marketing Social signal and SEO is entwined Humanizing brand relationships via personalized communication is a new trend, unlike quick one- off sell Quality content engagement is the quickest way to audience heart Video marketing and image-centric content rules
  5. 5. Marketing Planning Process – A look at Strategies Most brands are inclining towards paid social media ads as their key marketing strategy.
  6. 6. Marketing Planning Process – A look at Strategies Most brands are inclining towards digital marketing automation tools to avoid human errors and repetitive tasks. Boosting conversion rates by 50%
  7. 7. Marketing Planning Process – A look at the Strategies Top Influencers! YouTube 64% Facebook 56% Pinterest 56% Organic Search 51% Word-of- Mouth 74% Retailers & store visits 69%
  8. 8. Marketing Planning Process – A look at the Strategies New digital changes ! Messaging apps are taking toll Ecommerce integrated into paid ads Shopping enters social media Facebook, Twitter, LinkedIn are new marketing tools New networks now generate demographic & psychographic data Mobiles get into more social
  9. 9. Marketing Planning Process – A look at the Strategies Emerging technologies that will support digital marketing roadmap in 2016 Gartner’s Hype Cycle, 2016
  10. 10. Marketing Planning Process – A look at the Strategies Marketer’s digital marketing vision while planning their digital strategy and technological initiatives in marketing… How far ahead is your digital marketing vision?
  11. 11. Marketing Planning Process – A look at the Strategies Keeping up with these changes and trends mentioned above will help marketers achieve a measurable plan of action. Let’s get into the steps!
  12. 12. Marketing Planning Process – 6 Steps supported by stats #1 Plan for 1 minute video that can drive huge amount of web traffic, increase engagement, unlike blog content! 58% of consumers considers videos to be more trustworthy
  13. 13. Marketing Planning Process – 6 Steps supported by stats #2 Deploy website personalization using marketing automation tools by targeting individual personas to supply more relevant & customized web content 54% of consumers are willing to purchase re-targeted products, if offered at discounted rates
  14. 14. Marketing Planning Process – 6 Steps supported by stats #3 Integrate data analytics to marketing automation tools that enables marketers perform A/B testing aiding marketers take informed decisions than ever before Hubspot’s native keyword tool facilitates marketers with insights as to where to spend their marketing budget
  15. 15. Marketing Planning Process – 6 Steps supported by stats #4 Plan for socio-first marketing campaign with more impetus on positive brand image as brands are first followed in social media 63% of online researchers are likely to follow and purchase from a brand if they find the business in social media
  16. 16. Marketing Planning Process – 6 Steps supported by stats #5 Let personalization drive your email marketing revenues; understand consumer preferences and behavior! 95% of marketers shared that open rates improved when they personalized their marketing messages
  17. 17. Marketing Planning Process – 6 Steps supported by stats #6 Plan your strategy to support customer experience optimization by modelling the customer journey rather than conversion optimization across the buyer’s journey! 41% of company & 26% of agency respondents consider customer experience optimization as a critical factor to organizations
  18. 18. Data courtesy: business2community.com, karvysolutions.com, ethicalweb.blogspot.com, smartinsights.com, blog.storytellermn.com, alibabaoglan.com, econsultancy.com So, now you certainly know what matters while planning your next digital marketing plan of the year ahead. But alongside, also keep a close watch to tomorrows technology and integrate them to your digital strategy. This will further, help you exceed your competitors marketing plan, keeping you one step ahead! Are you keeping up with your competitors in the coming year with your ready-to- launch 2016 digital marketing plan?

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