The presentation explains the changing facets of crafting email marketing messages that has necessitated re-designing of email marketing campaigns to boost sales. With technological transformation, integration of social media with email marketing messages is the glue that is binding the web and consumers together. The presentation highlights the top stats of email users technology-wise along with the top communication rules marketers should follow. It also outlines 5 exclusive steps to re-design email marketing campaigns that can generate million dollar business by boosting instant sale!

1. 5 Steps to Re-design Your Email Marketing Campaigns in 2016!

2. Email Users – Worldwide
In 2015, the number
of emails sent &
received per day
total is over 205
billion
The figure is
expected to grow at
an annual average
rate of 3% over the
next four years
The figure is
expected to reach by
246 billion by the
end of 2019

3. Email Users – By Country
Email use rates across 24 countries – Sweden, Belgium, Indonesia, Argentina, and Poland have highest email
rates of more than 90% .

4. Email Communication – The most-used Feature in Internet Today!
85% of
global users use internet
for emails
49% of
email opens occur on
mobile
22%-Desktop email
29%-Webmail
49%-Mobile

5. Email Communication – The New Way!
We can’t do email marketing like before!
Two-way dialogue Conversation vs
newscast
Builds loyalty & trusts
to create long-term
value
Sell by serving
In order to be successful, we need to be good at -

6. Email Communication Rules To Follow
#1
Create segmented mails that drive 18 times more revenue, unlike
broadcast mails for communication

7. Email Communication Rules To Follow –
#2
Optimize your emails using marketing automation program that streamlines
marketing message without having the need of talking to human
With marketing automation, you
manage & save
15% saving on creative
production
5% reduction on marketing
waste
Manage 85% of customer
relationships

8. Email Communication Rules To Follow
#3
Engage customers via personalized communication using behavioral
filters

9. Re-designing Email Marketing Campaigns – 5 Steps!
#1
Craft your email message into mobile-friendlydesigns;
optimize your marketing emails for faster mobile marketing message
growth

10. Re-designing Email Marketing Campaigns – 5 Steps!
#2 Re-designyour email to make them more enjoyable to be read
First Impression Counts!
Clock on to
engagement with
the first very mail!
Welcome emails
Re-engagement emails
Abandoned cart emails
Reward emails

11. Re-designing Email Marketing Campaigns – 5 Steps!
#3 Make email marketing content more visualthat engage and entice!
Non-copyrighted
images
Exciting images
Buy Now/Sign Up buttons
Colorful new templates
Visual content
enjoys 10x more
success rate!

12. Re-designing Email Marketing Campaigns – 5 Steps!
#4 Encourage social sharing by integrating social share buttons
Add an incentive to follow means more shares, more
buzz & more prospects in your social circles!

13. Re-designing Email Marketing Campaigns – 5 Steps!
#5 Identify and design valid relevance triggers to your marketing mails
Low relevance
No reflection of past buying
behavior of customers
Seasonal relevance
Theming email creatively to the
season to increase resonance

14. Re-designing Email Marketing Campaigns – 5 Steps!
#5 Identify and design valid relevance triggers to your marketing mails
Medium relevance
Reflects past buying behavior of
customers
High relevance
Alerts and reminder emails are
sometimes enough to move a
prospect up to sale!

15. Now you know-
Re-designing your email campaigns
can craft emails with relationship-
oriented mindset that can
expand your prospect reach and
increase revenues!
So, don't email in vacuum…. Stay on top of the game by taking
your email marketing campaign to
new heights!
Data courtesy: emailmonday.com, xpert-online.com, ipsos-na.com, radicati.com,