The document discusses various types of innovations including discontinuous, evolutionary, and disruptive innovations. It also covers models for how new products are adopted such as the Bass diffusion model, Everett Rogers' diffusion of innovation model, and the technology acceptance model. Finally, it provides an overview of the new product development process which involves idea generation, product design, market research, and bringing a new product to market through various stages.

1. Innovations A Brief introduction to Techniques in

2. Revolutionary Innovation Discontinuous An innovation that creates a new market by allowing customers to solve a problem in a radically new way. Examples - Automobiles

3. Evolutionary Innovation An innovation that improves a product in an existing market in ways that customers are expecting. Driven by Improved quality, Creation of new markets, Extension of the product range, Reduced labour costs, Improved production processes, Reduced materials, Reduced environmental damage, Replacement of products/services, Reduced energy consumption, Conformance to regulations Examples Carburetor vs. Fuel injection systems

4. Disruptive Innovation An innovation that disrupts an existing market. An innovation that creates a new (and unexpected) market by applying a different set of values. Examples Mobile vs. Land line E mail vs. Snail mail Digital Photography vs. Chemical Photography

5. Bass Diffusion Model Process of how new products get adopted as an interaction between users and potential users Empirical model for predicting new product growth for consumer products Most popularly cited model

7. Careful but accept change, Thoughtful

8. Late Majority

9. Will follow Majority. Skeptics

10. Laggards

12. Technology Acceptance Model (TAM) Describes how users come to accept and use a technology. The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably: Perceived usefulness (PU) - This was defined by Fred Davis as "the degree to which a person believes that using a particular system would enhance his or her job performance". Perceived ease-of-use (PEOU) - Davis defined this as "the degree to which a person believes that using a particular system would be free from effort"

13. New product development

14. New Product Development Complete process of bringing a new product or service to market. Two parallel paths : Idea generation, product design and detail engineering; Market research and marketing analysis. Stages Idea Generation Idea Screening Concept Development and Testing Business Analysis Beta Testing and Market Testing Technical Implementation Commercialization (often considered post-NPD) New Product Pricing

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