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Getting started in social media for healthcare professionals

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Getting started in social media for healthcare professionals

  1. 1. Getting Started In Social Media What to Do Before You Join Matthew Katz, MD May 2014
  2. 2. Conflict of Interest  External advisor, Mayo Clinic Center for Social Media  No financial links, leadership position with any healthcare or social media company
  3. 3. Overview  Social Media  Definition  Risks and Benefits in Medicine  What do you want to do?  POST Method  CORPS  Branding  Expectations  Pick a Brand
  4. 4. Overview  Planning  What to have ready  Passwords  Tips  Internet Readiness Checklist  Summary
  5. 5. Definition of Social Media “Social media are web-based tools for interaction that, in addition to conversation, allow users to share content such as photos, videos, and links to resources.” -- Meredith Gould, The Social Media Gospel
  6. 6. Risks of Social Media  Patient  Loss of boundaries  Misinterpreted/bad communication  Professional  Reputation  Malpractice  Personal  Identity integration (personal vs. professional)  Burnout
  7. 7. Benefits of Social Media  Patients  Coordinate Care  Improved communication  Career  Networking  Education  Career Advancement  Reputation Management  Research  Collaboration  Funding
  8. 8. POST Methodology People: Know your audience. Objectives: Define goals/endpoints. Strategy: Plan how you want to interact with others online. Technologies: Pick a platform that works for your strategy Source: Forrester Research http://bit.ly/1nm0KtN
  9. 9. Write it down - POST Component Options Your Answers People Patients, doctors, researchers, nurses, hospitals, insurers, health technologists, legislators, other Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement Strategy Define a role you want online Technologies Look at the options (slide 14) Consider turning POST method into POSTR R = Resources you’re willing to commit (time, money)
  10. 10. CORPS Method Cognitive Style: Know how you learn and interact best. Objectives: Define goals/endpoints. Resources: Estimate time, energy commitment. People: Know your audience. Strategy: Plan how you want to interact with others online.
  11. 11. VAK Model of Learning  Individualized approach Platform Visual See/Read Auditory Listen/Speak Kinesthetic Touch/Do Blogs X Twitter X X Facebook X Instagram/Pinterest X Tumblr X X X YouTube/Vimeo X Google + X X X Learning Styles Adapted from: Meredith Gould, The Social Media Gospel
  12. 12. Write it down - CORPS Component Options Your Answers Cognitive Style Visual, Auditory, Kinesthetic Objectives Get news, education, network, collaborate, coordinate care, reputation management, career advancement Resources Time, energy, money People Patients, doctors, researchers, nurses, hospitals, insurers,health technologists, legislators, other Strategy Define your role online
  13. 13. Top Social Media Sites in 2014 Site Type Blogger, WordPress Blogging Disqus Commenting system for blogs Twitter, Tumblr Microblogging LinkedIn, Doximity Professional social network YouTube, Vimeo Video Pinterest, Instagram, Vine, Flickr Social images Google+, Facebook Social network Reddit News sharing StumbleUpon Social bookmarking Foursquare Social geolocation Blue = recommendations for health professionals just starting online Some like Google+ for Hangouts, private communities but less essential
  14. 14. Professional Branding  Whether you like it or not, people will talk about you online  Ratings websites  Colleagues
  15. 15. Health professionals are public figures  UK survey of 953 respondents in general public  Professionalism based upon:  clinician  workmanship  citizenship  Respondents expect doctors to be:  confident  reliable  composed  accountable  dedicated Chandratilake et al, Clin Med 2010
  16. 16. You are not Anonymous IP Address = Identity
  17. 17. Pick a Brand  Find a unique user name that works on multiple platforms  Brand = you  Don’t make it anonymous, in most cases  Free to sign up, don’t have to use all  First come, first serve
  18. 18. • Caveat surfor: If you like it grab it when you see it! • Other options = Knowem.com, namechecklist.com
  19. 19. Most Efficient = RSS
  20. 20. Before you finalize it…  Consider a matching URL for your brand  URL = uniform resource locator  Unique web address for website  Worthwhile for those planning on content development  Low cost of renting for 1 year to decide  .com ~ $13  If you get another type (.org, .net) get the .com  you won’t get a 2nd chance [squatters]  has better ranking on Google, search engines
  21. 21. Hang your digital shingle  Get a website domain with your name and your brand  Brands may fail, but save a place for you to tell your story and achievements  Build a “moat” to defend your reputation http://www.matthewkatzmd.com Type into domain registrar searchHyperText Transfer Protocol
  22. 22. Source: TopTenReviews.com http://bit.ly/1j08YY5
  23. 23. Domain Considerations  Public domain?  Costs more to keep ownership/stewardship privacy  Duration of purchase  You don’t own it, just renting  Longer time periods may = better SEO
  24. 24. Starting social media services* * Applies to most platforms
  25. 25. Before signing on  Have your username and alternatives ready  Have a photo ready for you and profile background  No “party hearty” or “fuzzy family” photos  Avoid online white coat syndrome  Prepare a 140 character (or less) bio  Brevity wins even on platforms other than Twitter
  26. 26. Photo Sizes for Profiles Platform Profile Cover Facebook 180 x 180 851 x 315 Google+ 250 x 250 2120 x 1192 (920 x 520 minimum) Instagram 110 x 110 LinkedIn 100 x 60 646 x 220 Pinterest 165 x 165 Twitter 400 x 400 1500 x 500 Optimal photo size (pixels) Sources: Time, http://ti.me/1fLrpeO Hubspot, http://bit.ly/1kglTmM
  27. 27. Random Password Generators Website URL Random.org http://www.random.org/passwords Norton/Symantec https://identitysafe.norton.com/password -generator Strong Password Generator http://strongpasswordgenerator.com Free Password Generator http://www.freepasswordgenerator.com Source: Mashable.com, http://on.mash.to/1iqXD3B You can also generate your own in five simple steps Source: netforbeginners.about.com, http://abt.cm/1nEOdEG
  28. 28. Planning before you join  Twitter: Include hyperlink w/profile fi available  LinkedIn: CV on hand to add professional content  MD-based networks: also may need NPI, medical license information  Consider a personal ‘test’ account for tinkering rather than on professional account
  29. 29. Read the Terms of Service!  Legal information relevant to how information about you will be shared  Guides decisions about:  Account settings  Privacy, data mining  Who/What you follow  What you share about yourself  What content you produce  Do you own content, or do they?
  30. 30. Use a unique password  Protecting your online identity is important  Robust passwords lessen risk of:  damage to your reputation  spam or malware sent to followers/contacts
  31. 31. Being Public, Privately  Give place of work as your location  Don’t include your birthday on public profile  Professional, non-medical photos  Not overly medical  Not too personal  Turn off geolocation settings  But know how to turn back on in case of crisis
  32. 32. Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings DISQUS LinkedIn Pinterest Twitter YouTube Add others: Facebook, Blogger, Flickr, Foursquare, Google+, Instagram, Reddit, StumbleUpon, Tumblr, Vimeo, Vine, Wordpress
  33. 33. Internet Readiness Checklist Platform User Name/URL Strong Password Profile Bio Picture (s) for profile Establish privacy settings doc2doc Doximity Healthtap Ozmosis Sermo
  34. 34. Summary  Social media are pervasive, powerful communications tools  More connected = more risk and reward  Plan, start slowly on strategically chosen platforms
  35. 35. Special Thanks  Patricia Anderson @pfanderson  Meredith Gould @meredithgould
  36. 36. Questions?  Contact me  Twitter @subatomicdoc  Website http://www.subatomicdoc.com/social-media.html