Presentation for the 1st round of 3rd CITI Financial IT Case Competition (CFICC), 2011.
Project: M-Ad: A Mobile Based Solution to Classified Advertisements
2. 1. Problem & Solution
2. Business Process
3. Information Technology Usages
4. Business Model
5. Economic Feasibility
6. Scope of Real life Implementation
Index
3. • Arafat is a software engineer.
A software company gives a job
circular in the Daily ‘Y’.
Unfortunately he keeps the Daily ‘X’.
An opportunity is lost.
Looking for a job
Scenario
4. • Ms. Momtaz is a housewife
Looking for a flat in area ‘B’.
Tedious process hampers
daily chores
Misleading information.
Scenario
5. • Sadia is a student
Need tuition.
Decides to advertise in the daily ‘X’.
Entails relatively large sum of money.
For a 40 word classified advertisement, the charge
is 1000BDT.
Scenario 3
6. Scenario 1:
Inconsistent reachability to the target people.
Scenario 2:
Unreliable and unavailable information
Too hectic and painstaking
Scenario 3:
Monetary constraint
Dredged up problems
7. Furthermore
Time Latency
Text’s dependency on monetary factor
Lengthy process
Untoward hassles due to exposing of contact
numbers.
8. Students
Unemployed personnel
Unmarried personnel
Companies
Flat owner & renter
Others
Tech-based users
Second hand vehicles sale
Gadgets exchange
Target Customer
9. Outcome of Survey
98% people are interested in mobile
based system.
70% of them wants security first.
92% people prioritize the low
operating charge.
73% of them wants easy operation
module.
90% of them wanted a easy query
system.
10. m-Ad System
Scope
Classified Advertisement
Initiated by a simple cell-phone command
Inexpensive advertising environment
Easy access to the advertisements
Consistent connection between the advertiser and the
query-user.
Hassles kept at the minimum.
12. Actors
Customer
Mobile Operator
Advertiser
Query User
• Classified advertisement Advertiser
• Commercial advertisement Advertiser
13. Customer
Have a registered SIM card
Register into the system
Can give advertisements or make a query
14. Advertiser
Fill up the fields provided in the environment
Send the data to the system database
15. Classified Advertiser
No text approach in the application
Text is required if SMS subsystem is used.
The Advertiser’s contact information is provided
to the query user.
16. Commercial Advertiser
Choose number of Ads to be propagated
Embedded in the return SMS of the query users.
Application is a must. No SMS subsystem.
17. Query User
Request a query
Retrieved information is checked against the
request by the mobile operator.
Relevant information is sent.
18. Mobile Operator
Handle all the users
Registering process and data retrievals
Complaint handling
21. Application software
Registration:
• Compulsory registration
• Given information is checked against the
information in the mobile operator server.
• Valid if given data conforms to that of the server.
22. Aesthetic look:
• User friendly GUI
Advertisement:
• No text based approach
User Query:
• Appropriate options to form the required queries
Application software(contd.)
23. Mobile SMS
For mobiles that are not java enabled
Text based fixed format queries and advertisements
Notifications through SMS
24. Content Server
Stores the advertisement
Collects and sends SMS
Verifies the user.
Retrieves the information for the query and sends it
to the user.
All advertisements have a lifetime of 10 days.
25. Database
Installed in the content server
Powerful database for efficient data retrieval
Oracle, MySQL , SQL server can be used
26. Software Requirements
Open source platform
We will use C# or java, PHP or JAVA SERVLET
Linux for open source facility
37. How we determined the number of Customer
No. of Advertisement
4500(Calculated)
No. of Response
4500
(assumed)
No. of Commercial Advertiser
15
(Assumed)
No. of Total Client
9015
(within a month)
Improvement rate of no.
of Client
10%
(Assumed)
Total no. of client in a year (considering improvement rate)= 149476
150000 (Approximately)
Cost Analysis
38. Total revenue 10500000 BDT
Registration Fee (150000 customer x 30 BDT) 4500000
SMS charge (5 BDT per SMS x 4 SMS per subscriber) 3000000
Commercial Advertisement (600000 SMS x 5 BDT) 3000000
Variable expense 0 BDT
Contribution margin 10500000 BDT
Fixed expense 8750000 BDT
Software Development Cost 5000000
Software Security and maintenance cost 50000
Customer Care Allowance 700000
Advertisement Cost 3000000
Net operating income 1750000 BDT
Cost Analysis
40. Initial cost
5000000 BDT
Fixed expense per
year
5000000 BDT
Total revenue
Per year
10500000 BDT
Projected cash flow
Initial Stage -500000 BDT
After 1st year 1750000 BDT
After 2ND year 8500000 BDT
After 3RD year 15250000 BDT
Payback Period
42. RISK TYPE POSSIBLE RISKS
Technology 1.High traffic in database.
2.Malfunction of server.
People 1.Lack of technical expertise in average users.
2.Fake advertisement.
3.Erratic input.
Requirements Changes in user requirements after the
implementation requires major design rework.
Risks & Risk Types
43. Risk Analysis
RISK PROBABILITY EFFECTS
High traffic in database Moderate Serious
Server malfunction Low Catastrophic
Lack of technical expertise
in average users
High Tolerable
Fake advertisement Low Tolerable
Erratic Input High Serious
Requirements alteration Moderate Tolerable
44. Risks Planning
RISK STRATEGY
High traffic in database Investigate the possibility of buying a
higher performance database.
Server malfunction Standby backup server.
Lack of technical expertise in
average users
Introduce this system to general mass &
train them how to use.
Fake advertisement Complaint system.
Erratic Input No database update. Notify user about the
failure.
Requirements alteration Rigorous survey of user requirements. Version
control.
45. Real Life Implementation
can be implemented in a wide range of sectors of
real life
– Flat/apartment sale/rent.
– Tuition/student wanted
– Motor vehicles/tech-based appliances sale.
– Matrimony
– Job opportunity
– Others.
46. Benefits & Impacts
Advertisers need not go to advertisement booth in
person.
Mobile system.
Real time advertisement submission & launching.
Automated notification
Inexpensive
– Low advertisement & searching cost
– Uneager customers encouraged