The combination of Modern Marketing Principles and Video Case Studies let students put their learning to the test as they face real marketing problems experienced by actual businesses. The 13 video case studies present a wide range of issues to solve, including dilemmas with product creation, packaging design, social media marketing planning, retail store layout, pricing, and more. Author Kinda Wilson shows off the courseware, including textbook, video case studies, teacher resources, and many more!

1. Modern Marketing
Principles

2. About the
Authors
Kinda Wilson
● Marketing instructor at Oklahoma State
University and CIMBA in Italy.
● Experience ranges from working with
corporations and nonprofits to founding
three start-up companies.
● 2017 Excellence in Teaching/Training
award by the United States Distance
Learning Association (USDLA).
● Three-time author and TEDx speaker.
Jerry Rackley
● Executive-in-residence in the Marketing and
International Business department at the
Spears School of Business, Oklahoma State
University.
● Marketing background includes 35 years of
experience at some of the world’s largest
companies as well as many start-up
organizations. He continues to serve as a
marketing consultant.
● Author of Marketing Analytics Roadmap:
Methods, Metrics, and Tools.

3. The Situation: HOW We Got Here
Mission: redesign Principles of Marketing for 800 students a semester
● Large, sometimes older classrooms
● 200+ students in rooms
● Textbooks were 600+ pages long for intro class
● …and create an applied experience for students!

4. The Solution: WHAT We Created
An integrated learning experience
● Created core content from scratch
● Designed interactive cases to apply chapter content
● Created team engagement activities to discuss chapters and cases

5. WHY this book?
● Focused content: foundational
theory and applicable strategies
● Structured application and
engagement:
○ Interactive video case studies that will
draw your students into the curriculum
○ Guides for discussions, activities, and
competitions to customize engagement
in your class

6. Textbook Table of Contents
1. Introduction to Marketing
2. Marketing Research
3. Segmentation and Target Marketing
4. Positioning
5. The Buyer Behavior Process
6. Introduction to Product Management
7. Services Marketing
8. Brands and Brand Management
9. Retail
10.Pricing Products and Services
11.Promotions Overview and Focus on
Advertising
12.Digital Marketing and SEO
13.Social Media Marketing
14.Distributing Products
15.The Marketing Environment
16.The Marketing Plan and Analytics Process

7. Textbook Table of Contents
1. Introduction to Marketing
• Video Case Study: Honeylu’s Coffee
2. Marketing Research
3. Segmentation and Target Marketing
• Video Case Study: Auntie Anne’s Part 1
4. Positioning
5. The Buyer Behavior Process
• Video Case Study: Auntie Anne’s Part 2
6. Introduction to Product Management
• Video Case Study: Beau & Arrow Part 1
7. Services Marketing
• Video Case Study: Beau & Arrow Part 2
8. Brands and Brand Management
• Video Case Study: Moonshine Miracle
9. Retail
• Video Case Study: Leaf in Creek
10. Pricing Products and Services
• Video Case Study: ColorPop Art & Design
11. Promotions Overview and Focus on Advertising
• Video Case Study: Paradigm Shift Part 1
12. Digital Marketing and SEO
13. Social Media Marketing
• Video Case Study: Paradigm Shift Part 2
14. Distributing Products
• Video Case Study: Purposeful Planner
15. The Marketing Environment
• Video Case Study: Rausch Coleman Homes
16. The Marketing Plan and Analytics Process
• Video Case Study: BeneFIT (Marketing Plan – Final)

8. Case Pack Contents
● 13 Video cases
● 360° Immersion videos
● Student case packs
● Video clues and industry resources
● Instructor guides and video resources
.

12. Student Examples

13. Student Examples

14. Student Examples

17. Case Pack Contents
● 13 Video cases
● 360° Immersion videos
● Student case packs
● Video clues and industry resources
● Instructor guides and video resources
.

18. Thanks! Any questions?
● Focused content: foundational
theory and applicable strategies
● Structured application and
engagement