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Influencer Marketing - Dave Schneider - Stukent Expert Session

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Looking to work with influencers to grow your brand reach? Why not learn from an expert who is also the co-founder of an influencer marketing tool called Ninja Outreach. This Stukent Expert Session will walk you through how to find and work with influencers to effectively grow your business.

Veröffentlicht in: Marketing
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Influencer Marketing - Dave Schneider - Stukent Expert Session

  1. 1. How To Find And Work With Influencers To Effectively Grow Your Brand By Dave Schneider Co-Founder of Ninja Outreach Email: Dave@ninjaoutreach.com
  2. 2. Who Am I? <2010: Ashland MA, Math Major 2010 - 2012: Business Analyst 2012 - 2014: Backpacker/Blogger 2014 - ????: NinjaOutreach.com
  3. 3. What We’re Covering Today ● What is influencer marketing ● How to find influencers ● Ways to partner with influencers ● How to pitch influencers ● Influencer marketing success stories
  4. 4. ● Knows how to do research ● Looking for recommendations “~80% of consumers said that they would purchase an ebook or software if they read a positive recommendation through social media” - Shoutly Social Channel Influence Survey Age of the Smart Consumer
  5. 5. Who Do They Trust?
  6. 6. Influencer Marketing - What and Why? VS. You and your business/blog Bloggers - Journalists - Social Media Experts
  7. 7. Inbound vs. Outbound Marketing HubSpot
  8. 8. Finding Influencers
  9. 9. http://www.google.com Google Search
  10. 10. http://ninjaoutreach.com/extract-href-html/ Commenters
  11. 11. https://moz.com/researchtools/ose/ Linkers
  12. 12. https://app.buzzsumo.com/ Sharers
  13. 13. https://app.buzzsumo.com/ BuzzSumo
  14. 14. http://followerwonk.com/ FollowerWonk
  15. 15. http://app.ninjaoutreach.com/ Ninja Outreach
  16. 16. Partnering W/ Influencers Their Audience You Them No Agreement No Sales Everyone Wins No Profit For Them ● Offer for them to be an affiliate ● Pay them money upfront ● Give them free access/free copy For Their Audience ● Giveaway free copies ● Give them a discount Be Personal!!!
  17. 17. Engagement Matters!
  18. 18. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
  19. 19. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
  20. 20. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
  21. 21. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
  22. 22. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
  23. 23. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
  24. 24. Types Of Partnerships ● Guest Posts ● Giveaways ● Product Reviews ● Affiliates ● Social Media Exposure ● Links ● Content Features
  25. 25. How To Write A Pitch Do This ● Personalize it ● Be honest about what you’re asking for ● Keep it succinct ● Offer something of value to them and their audience
  26. 26. Elements Of A Good Pitch Personalized Clear Credible Value
  27. 27. Let’s Get Actionable! 3 Influencer Marketing Case Studies
  28. 28. Success Story #1: Groove “Nearly a month before we launched the blog, we began building a list of influencers who we wanted to build relationships with. Then, we began engaging with them. Later, once they knew we existed and saw us as contributors, we sent them a small ask” Alex Founder of Groove
  29. 29. Success Story #2: Buffer “Solely through guest blogging we've acquired around 100,000 users within the first 9 months of running Buffer. It's been something that was very gradual though. Within the space of around 9 months, I wrote around 150 guest posts.” Leo Widrich Buffer
  30. 30. Success Story #3: NinjaOutreach
  31. 31. As a result, our brand is getting more recognition through features on top publications in our niche “I don't usually reach out to help promote products, but I've heard some seriously great stuff about your software (I know Adam Connell and he swears by you guys LOL) so I'd love to be apart of help you grow!” - Ariel Rule
  32. 32. Email: Dave@ninjaoutreach.com Websites: Ninjaoutreach.com and SelfMadeBusinessman.com Twitter: @NinjaOutreach Skype: David.Schneider8 LinkedIn: https://www.linkedin.com/pub/david-schneider/15/931/8a6 Questions? Contact Information

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