Customer loyalty in a health care.docx

course material

Customer loyalty in a health care organization.
Customer loyalty in a health care organization.Customer loyalty in a health care
organization.You have been hired as an outside consultant for a large durable medical
equipment and medical supply company. The company specializes in a wide range of
medical supplies and equipment. Some of its most profitable offerings include hospital bed
rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment.
However, the company has come to realize that competition is increasing and its market
share is shrinking. The company noted that most of its customers are new customers, and
very few are repeat customers. The company is concerned with customer loyalty. The
medical supply company owner has asked you to develop a plan to improve customer
loyalty.Complete the following:Create a plan of 3-4 pages, not including title page and
reference page that includes the following:Describe and critically analyze at least 5
contemporary best practices to improve customer loyalty in a health care organization.Be
sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care
organizations.Develop and defend at least 4 recommendations for the medical supply
company based on your research on how to improve customer loyalty. Include a brief
overview of how each recommendation would be implemented at the company.The use of
APA Style and at least 3 scholarly references published within the last 5 years is
required.Please submit your assignmentORDER NOW FOR CUSTOMIZED, PLAGIARISM-
FREE PAPERSYou must proofread your paper. But do not strictly rely on your computer’s
spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part
and you can expect your grade to suffer accordingly. Papers with numerous misspelled
words and grammatical mistakes will be penalized. Read over your paper – in silence and
then aloud – before handing it in and make corrections as necessary. Often it is
advantageous to have a friend proofread your paper for obvious errors. Handwritten
corrections are preferable to uncorrected mistakes.Use a standard 10 to 12 point (10 to 12
characters per inch) typeface. Smaller or compressed type and papers with small margins
or single-spacing are hard to read. It is better to let your essay run over the recommended
number of pages than to try to compress it into fewer pages.Likewise, large type, large
margins, large indentations, triple-spacing, increased leading (space between lines),
increased kerning (space between letters), and any other such attempts at “padding” to
increase the length of a paper are unacceptable, wasteful of trees, and will not fool your
professor.The paper must be neatly formatted, double-spaced with a one-inch margin on
the top, bottom, and sides of each page. When submitting hard copy, be sure to use white
paper and print out using dark ink. If it is hard to read your essay, it will also be hard to
follow your argument.

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Customer loyalty in a health care.docx

  • 1. Customer loyalty in a health care organization. Customer loyalty in a health care organization.Customer loyalty in a health care organization.You have been hired as an outside consultant for a large durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that competition is increasing and its market share is shrinking. The company noted that most of its customers are new customers, and very few are repeat customers. The company is concerned with customer loyalty. The medical supply company owner has asked you to develop a plan to improve customer loyalty.Complete the following:Create a plan of 3-4 pages, not including title page and reference page that includes the following:Describe and critically analyze at least 5 contemporary best practices to improve customer loyalty in a health care organization.Be sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care organizations.Develop and defend at least 4 recommendations for the medical supply company based on your research on how to improve customer loyalty. Include a brief overview of how each recommendation would be implemented at the company.The use of APA Style and at least 3 scholarly references published within the last 5 years is required.Please submit your assignmentORDER NOW FOR CUSTOMIZED, PLAGIARISM- FREE PAPERSYou must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white
  • 2. paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.