Yale Library - Google Analytics & Tableau (5/14/2015)
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Yale library's dashboard of LibGuides using Google Analytics and Tableau.
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Yale Library - Google Analytics & Tableau (5/14/2015)
- 1. Web Analytics Dashboard Sarah Tudesco â Assessment Librarian Yale University Library sarah.tudesco@yale.edu
- 2. Libguides @ Yale ï§400+ published subject guides ï§100+ staff that create and maintain pages
- 4. Questions about guide usage⊠ï§Who is using my guide? ï§How are users finding my site? ï§Are users engaged? ï§What links are they using?
- 5. Google Analytics (GA) PROS ï§ Comprehensive Hundreds of metrics and dimensions available to analyze your sites ï§ Customizable Custom dimensions and event tracking allow you to create even more useful reports CONS ï§ Complex How do you train 100+ users to navigate & understand Google Analytics? ï§ Access Management How do you get GA reports to 100+ users?
- 8. Configuring GA for Better Reports âą Custom Dimension 1 â Google Analytics âą Javascript Variable â Libguides Header libGuideTitle âą Universal Analytics Code â Libguides Header ga('set', 'dimension1', libGuideTitle)
- 10. Tableau & GA â Connect to Data Select âGoogle Analyticsâ and authenticate with your Google ID
- 11. 1. Account 2. Date Range 3. Select Data âą 7 Dimensions âą 10 Measures 4. Segment 5. Name Connection Set up Google Analytics data in Tableau
- 12. Interactive Dashboards: Parameters & Filters
- 13. Getting Started - Create Report
- 14. Step 1: Calculated Field for Libguide Title
- 15. Parameter Data Types âą String âą Numeric (Float, Integer) âą Boolean âą Date & Date/Time Step 2: Add Parameter LibGuideTitle Parameter âą Data Type: String âą Allowable values: List âą Add from Field: LibGuide Title
- 16. Add to FiltersCreate Calculated Field Step 3: Link Parameter To Report Set Filter to True
- 17. Step 4: Add Parameter Control to Report
- 18. Daily Pageviews Report â Dashboard Ready
- 19. ï§ Write Once, Run Everywhere Parameters & filters are available to use on multiple dashboard reports. ï§ Establish Good Naming Convention Consider names that make it easy to distinguish calculated fields, parameters, and filters. Parameter Tips for Tableau Dashboards
- 20. Dashboard Actions: Charts as Filters
- 21. Dashboard Actions: URL Links
- 22. Tableau â Dashboard Workspace
- 24. 12 Elements âą Reports âą Charts âą Summary Data Dashboard Workspace
- 25. Summary Elements
- 26. Report Elements
- 27. Chart Elements
- 29. Additional Resources ï§ Google Analytics Libguide: http://guides.library.yale.edu/ga ï§ Tableau and Google Analytics Tutorial: https://www.tableau.com/solutions/google-analytics ï§ Tableau 8: the official guide (ebook) Library: http://j.mp/tab8ebook
Hinweis der Redaktion
- Hello and Welcome. Iâm here to discuss a Google Analytics dashboard project Iâve been working on at the Yale Library that using Tableau â a tool weâve been getting to know this year at Yale. This project is a really interesting case study and we only have an hour. Please feel free to contact me after the session with questions and feedback. Just a little background on me. Iâm a librarian and Iâve been at the Yale Library for about a year and a half. Iâm not a traditional librarian â my focus is on assessment and using tools and techniques, with a major focus on data and analysis, to help inform the direction of the libraryâs services, programs, and collections.
- For this project, we wanted to setup a web analytics dashboard for a particular segment of the Yale Libraryâs website â LibGuides. LibGuides is a library software service that Yale licenses. Itâs an easy to use content management system that allows librarians to setup online guides for the subjects and classes they support. Itâs a system thatâs specifically focused on libraries and library content. Itâs one part of the libraryâs complex web presence. Libguides enables librarians to create, publish and maintain pages in their subject areas. Currently this platform has over 100+ staff authorized as creators and editors of libguides.
- This is a typical subject Libguide. The home page features links to general research tools, updates, contact information for the School of Management Librarian, and new titles from Yaleâs collections. Most guides include additional links to pages on specific topics. The goal of guide like this is to help users navigate a complex information landscape.
- So we have over 400 of these guides and we want the people that publish and maintain them to know whatâs happening on their site. These are a few of the key questions we wanted to help them answer. Who is using the guides? When you think about websites you need to think about your audience. Librarians in different subject areas may be speaking to very different groups. How are the users getting to our guides? Search, links, social marketing efforts. Are the users engaged? Are they spending time on pages, exploring. The guides are designed to help users in a specific area explore sources important in that subject. What links are they following? Links are an important content piece on libguides â we want authors to know what links are being used.
- Configuring GA got us closer to what we wanted, but we were still navigating a lot of reports to get at the individual guide usage data we really wanted. Let me show you what we wanted to present to our audienceâŠ.
- Hereâs the report we wanted to supply â itâs a simple 1-page dashboard summarizing what we believe are the most important analytics metrics. Letâs review the important elements Simple Interface â there are menu options; select a title and configure a date range Essential Metrics â we picked out the data we thought would be the most meaningful to our audience. Helpful, concise visualizations â GA out of the box doesnât include a ton of visualizations â we wanted to integrate useful visual charts to make the data easier to consume I built this dashboard in Tableau â it is a live product that currently resides on Tableau Public (we decided this data was okay to publish to the world). I didnât have access to the campus Tableau server yet â so this was the easiest way to prototype the tool.
- Choose account, property and profile. For There are many date range options â if youâre familiar with GA the default dashboards display analytics about the last 30 days. GA collects a lot of data â if you have a heavily trafficked site this could mean millions of rows. Dimensions and measures â there are hundreds of options. The connector actually has some pre-established measure groups setup to help you get started â these are worth exploring if you are trying to get started. Segments â the default is all Visits, but like measure groups â there are other options to explore. Give your connection a name and select âOKâ to get started building reports.
- Daily pageviews is an easy report â and itâs a great place to start because youâre basically replicating a GA report.
- This is the step that brings your parameter â the interactive element of your report
- Now you have a way to filter the report. Every time you select
- Tableau â Dashboard page Tableau workbook â 12 reports (12 tabs) that have reports, charts, and data elements that display on the dashboard. Additional interactive elements that allow me to filter using data displayed in other charts