2. The Diesel Engine Manufacturer
• Founded in Columbus, Indiana, in 1919 as Cummins Engine
Company by Clessie Lyle Cummins
• Fortune 500 corporation
• Sells in 190 countries
• More than 600 company owned distributors
• Approximately 600 dealers
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3. Rise of Cummins
The Company earned its first profit in 1937.
• 1939 - Cummins offered the industry's first 100,000-mile warranty.
• 1950 - Cummins had sales of over $100 million and a commanding
lead in the market for heavy truck diesels.
• 1956 - Cummins opened its first foreign manufacturing facility
in Shotts, Scotland.
• 1960 - Cummins had expanded its sales and service network to
2,500 dealers in 98 countries.
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4. Business Units
• Cummins Engine Business
• Cummins Filtration (Fleetguard)
• Cummins Turbo Technologies (Holset)
• Cummins Emission Solutions
• Cummins Distribution Business Unit (DBU)
• Cummins Power Generation (onan)
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5. Major Competitors
Major Competitiors
• Caterpillar Inc. • Navistar
• Deere & Company • Liebherr Group
• Detroit Diesel
• DMAX (engines)
• Deutz
• IVECO—Fiat Powertrain
• Perkins Engines Technologies
• Generac Power Systems • Kirloskar Oil Engines Limited
• Kohler Company • Alstom Power Rentals
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6. Marketing Strategies
• Innovative design
• Breakthrough technology
• Deliver power
• Reduce emissions
• Around the globe
• By marketing high-quality products through a unique nationwide
service organization.
• Truckers demanded economy, power, reliability, and durability, and
Cummins responded.
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7. Marketing Strategies
Diversity Supply
• Set annual diverse spend targets for all Business Units
• Identified the top diverse spend opportunities.
• Developed a Pre-Qualification template for diverse suppliers.
• Created a detailed process for linking diverse suppliers with Low
Cost Country sourcing.
• Include Diversity Procurement training in the standard curriculum.
• Conducted benchmarking activities.
• Increased Cummins participation and active involvement in minority
trade shows, conventions and organizations.
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8. Marine Products
Commercial Propulsion <15 L
Commercial Propulsion >15 L
Auxiliaries and generator sets 74- 1240 kW
Marine Gensets- Cummins Onan -99kW
Parts and service
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9. Commercial Propulsions
K Series Mechanical Product Line
•Available with IMO Tier I certification.
•Fills a much needed gap for durable, reliable power
without electronic controls.
KTA19 Commercial Propulsion 373-522 kW (500-700 hp)
KTA38 Commercial Propulsion 559-1119 kW (750-1500 hp)
KTA50 Commercial Propulsion 559-1119 kW (750-1500 hp)
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10. Commercial Propulsions
Quantum System Electronic Product Line
• Allows for multiple injection events to precisely control the
combustion process
• QSK engines use advanced in-cylinder combustion technology to
meet global emissions requirements without increasing
displacement or making significant changes to the engine footprint,
mounting orientation, ratings and optional equipment from the KV
engines, reducing impact to installation.
QSK19 Commercial Propulsion 373-597 kW (500-800 hp)
QSK38 Commercial Propulsion 895-1044 kW (1200-1400 hp)
QSK50 Commercial Propulsion 1193-1342 kW (1600-1800 hp)
QSK50 Commercial Propulsion 1491-2013 kW (2000-2700 hp)
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11. Business to Business
• Alexander Dennis • JAC Truck
• LiuGong • King Long buses
• AMW Trucks • Mack Trucks Australia
• BelAZ • Motor Coach Industries
• Case IH • Navistar International
• DAF trucks • New Flyer buses
• Dodge Ram • Sport Chassis
• Ford F-650 • TATA Trucks
• Ford Cargo South America • TATSA Trucks buses
• Foton Truck • TEMSA buses
• Freightliner • Van Hool motor coaches
• GAZelle • VDL Ambassador/Citea
• Hyundai Construction • Volvo Trucks North America
• IVECO ACCO • Western Star Trucks
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12. As if for now…
Revenue $18.00 billion USD
Net income $1.75 billion USD
Total assets $10.4 billion USD
Total equity $ 4.67 billion USD
Employees 40,000
Today, Cummins has more than 5,000 facilities in 197 countries and territories.
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