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Glo-Bus Industry 6
T3-2014
Scope
 Executive Team
 Strategic Plan
 Initial Strategy
 Mature Market Strategy
 Financial Results
 Investor Relations
 Into the Future
 Lessons…
 Summary
Josese Turagava
S95007912
Shivandhna Rani
S02000886
Anil Senewiratne
S11095516
Taniela Matakibau
S83411330
Stuart Gow
S11100919
Company Executive Structure
Josese Turagava
CEO
Overall Strategy
Coordination
Stuart Gow
COO
Production
HRM
Factory Expansions
Shivandhna Rani
CIO
Financials
Data input
Anil Senewiratne
CMO
Marketing
Advertising
Promotions
Taniela
Matakibau
CFO
Investor Relations
Financial
calculations
Where we started…
Yr 5 Initial Market Share
North America
Market Share: 3.3%
Units Demand:
EL – 16,000
MF – 4,000
Latin America
Market Share: 10%
Units Demand:
EL – 32,000
MF – 8,000
Europe/Africa
Market Share: 13.3%
Units Demand:
EL – 64,000
MF – 16,000
Asia/Pacific
Market Share: 10%
Units Demand:
EL – 48,000
MF – 12,000
Years 6 –15
Vision
To be the
cameras of
choice for
professional &
discerning
photographers
worldwide
FijiFoto
The
Professionals
Camera of
Choice
Mission
 To dominate the Multi-
Featured (MF) high-end
level camera market in
all regions through
excellent P/Q rating,
competitive pricing &
advertising in those
regions
 Then utitlise this in final
years to enter E/L for
more growth
Market Strategy: 2 Phase
Phase 1 (Yr 5-10)
 Aim initially @
Multi-Function
(MF)Camera market
 Broad Differentiation
 Premium Product
 Premium Price
Market Strategy: 2 Phase
Phase 2 (yr 11-15)
 Utilise cashflow in final
years
 Best Production
facility/low costs
 Enter Entry Level (EL)
Camera market
 Aim for aggressive/rapid
growth
 Maintain Higher PQ &
Lower Price = BEST COST
Strategic Maps
Entry Level Multi Function
TARGET
TARGET
Distribution Strategy
 WIDEST distribution
 Commit to ALL retailers
 Higher costs
 Offset by major profit
margin of MF
 Majority of retailers
Specialist Camera Shops
who PREFER to sell MF
Advertising Strategy
 MAXIMISE
 Commit to above average
 In all regions
 Critical in MF Market
Production Strategy
Invest in HR
 Pay 10% higher
 Invest in PAT training
Invest in R&D
 Increase efficiency
 Increase productivity
Minimise Factory Size
 Don’t over-build
 Use overtime no
outsourcing
What targets at what time?
Targets: Phase 1 (Yr 5-10)
Rapid Growth
 Net Revenues
 Net Profit
 Maintain all IEs!
Just maintain
 Image Rating
 Credit Rating
Targets: Phase 2 (Yr 11-15)
 Start to focus on growth:
 Image Rating
 Credit Rating
 EPS & ROE
 Maintain steady growth:
 Net Revenues
 Net Profit
 Exceed all IEs!
Years 5 - 10
Broad Differentiation - MF
 Aim initially @
Multi-Function
(MF)Camera market
 Broad Differentiation
 All regions
 Just maintain Entry
Level (EL) Camera
market
Advantages
 Less units shipped
 lower delivery costs
 No-one else going for it
 low competition
 Aim 3.5 Star PQ
 Can raise price BIG
without affecting sales
 keeps workforce smaller
 less units
 No one else will do it!
Entry level
 Maintain 2 Star PQ
 Accept some loss of
Market Share
 Maintain Net
Profit/Unit
After Year 11
Mature Market Characteristics
 Growth of market
dropped to 6-8%
 Markets had stabilised
 Competition had
“shown their colours”
 Discount Bids started
MF Camera Dominance
 By this stage:
 Clear market leader
in MF on PQ
 Clear on Strategic
map
 No one close to our
niche
 Maximising Net
Income per Unit
FijiFoto
EL Camera Counter Attack
 Have best productivity
 Lowest production costs
 Drop rating to 2 Star
 reduce costs further
 Aggressive low-pricing
 Gain major market share
increase
 Better PQ & lower price
BEST COST
Market Strategy –Phase 2
ENTRY
LEVEL
MULTI
FUNCTION
Discount Bids
 Concern due to our late
entry into EL Market
 Team A & D dominant
 But they could only win 2
bids each!
 Aimed at #3 and #4 in all
markets instead
 Maintained higher price
 Won the #3 & #4 bids!
FijiFoto GLO-BUS Presentation MBA 2014 @ USP Fiji
Net Sales-Revenues
 Steady growth
 Dips are where we aggressively gained market share
Return on Equity
Earnings per Share
Share Price
Credit rating
 Ran on debt for initial growth yr 5-10
 Cleared debt completely by Year 11
Image Rating
 Maintained minimum
 Carefully managed R&D vs CSR Expenses
Production Cost Comparison
 M/F above industry average, and decreasing
 E/L below industry average, and increasing
Production Costs
 Invested heavily in R&D
to start with
 Long term investment
 Productivity soared over
average
 Kept PAT #’s low
 Kept factory/workstation
size low
71%
75% 74%
68%
58%
50% 52%
45% 47% 47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
6 7 8 9 10 11 12 13 14 15
Returns to shareholders…
Share Holder Value Proposition
Initial Returns Mature Returns
 Maintain level dividends
 Returns in Share Buy Backs
 Increased dividend payments
upon mature market share
Share Buy Back
Shares Bought Outstanding Shares of Stock
0
100
216
327
0
612
0
400
100
160
50
0
100
200
300
400
500
600
700
5 6 7 8 9 10 11 12 13 14 15
10000 9900
9684
9357 9357
8745 8745
8345
8245
8085 8035
5 6 7 8 9 10 11 12 13 14 15
Annual Dividends
$1.00$1.00$1.40$1.60
$2.98
$4.00
$10.70
$14.00
$15.00
$18.00
0.442 0.307 0.449 0.305 0.337 0.321
0.701 0.668 0.89 0.896
$-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
$18.00
$20.00
6 7 8 9 10 11 12 13 14 15
Annual Div. ($/share)
Payout Ratio (%)
Looking forward to Year 16-17
Yr 16 Future Market Share
North America (3.3%)
Market Share:
EL – 19%
MF – 7%
Latin America (10%)
Market Share:
EL – 20%
MF – 7%
Europe/Africa (13.3%)
Market Share:
EL – 21%
MF – 6%
Asia/Pacific (10%)
Market Share:
EL – 22%
MF – 7%
Future Year 16-17 Strategy
Entry level
 Grow Market Share
 Maintain Lead Position
 Reduce costs
Multi Function
 Maintain Market Share
 Increase Net Profit/Unit
 Reduce Warranty Claims
What went right!!!!
What Went Right?
No Competition Sector Not Chasing Lowest Price
 MF Segment had NO
competition!
 MF sector NOT price driven
 Higher profit margins
What Went Right? cont.
Debt Management Long Term Thinking
 Not averse to debt
 Not scared of it…
 Managed it with cashflow
 Only used Emergency Funds
once
 Not being tempted to ‘chase’
everyone into EL market
What Went Right? cont.
Share Repurchase Long Term Thinking
 Early repurchase
 Share price low
 Planning for all aspects long
term
 Design
 Production
 Marketing
 Market position
What went NOT so well???
What went not so well?
Year 9 – EL Pricing Error Enter EL Sooner
 Lowered EL Price by mistake
 Made a LOSS in 3 out of 4
regions on each camera!
 Enter EL sooner
 Could have got better Year 15
results
Group F, FijiFoto, Industry 6
How Did We Win?
 Maintained all IE’s
throughout
 Steady growth
 Concentrated on internal
excellence
 R&D
 Human resources
Long Term
Thinking!
What Would We do Different?
 Top 3 things:
1. Control production
costs tighter
2. Aggressively enter
EL sooner
3. Tighten Warranty
Costs
FijiFoto GLO-BUS Presentation MBA 2014 @ USP Fiji
References
 Concepts and Cases, Global Edition, (Crafting and
Executing Strategy; Thompson/ Peteraf/ Strickland/
Gamble, 19E, McGraw Hill
 GLO-BUS Software Participant's Guide 2013
Edition; Thompson, Stappenbeck, Reidenbach ,
Thrasher, Harms
FijiFoto GLO-BUS Presentation MBA 2014 @ USP Fiji
Josese Turagava
S95007912
Shivandhna Rani
S02000886
Anil Senewiratne
S11095516
Taniela Matakibau
S83411330
Stuart Gow
S11100919
Glo-Bus Industry 6
T3-2014

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FijiFoto GLO-BUS Presentation MBA 2014 @ USP Fiji

  • 2. Scope  Executive Team  Strategic Plan  Initial Strategy  Mature Market Strategy  Financial Results  Investor Relations  Into the Future  Lessons…  Summary
  • 3. Josese Turagava S95007912 Shivandhna Rani S02000886 Anil Senewiratne S11095516 Taniela Matakibau S83411330 Stuart Gow S11100919
  • 4. Company Executive Structure Josese Turagava CEO Overall Strategy Coordination Stuart Gow COO Production HRM Factory Expansions Shivandhna Rani CIO Financials Data input Anil Senewiratne CMO Marketing Advertising Promotions Taniela Matakibau CFO Investor Relations Financial calculations
  • 6. Yr 5 Initial Market Share North America Market Share: 3.3% Units Demand: EL – 16,000 MF – 4,000 Latin America Market Share: 10% Units Demand: EL – 32,000 MF – 8,000 Europe/Africa Market Share: 13.3% Units Demand: EL – 64,000 MF – 16,000 Asia/Pacific Market Share: 10% Units Demand: EL – 48,000 MF – 12,000
  • 8. Vision To be the cameras of choice for professional & discerning photographers worldwide
  • 10. Mission  To dominate the Multi- Featured (MF) high-end level camera market in all regions through excellent P/Q rating, competitive pricing & advertising in those regions  Then utitlise this in final years to enter E/L for more growth
  • 11. Market Strategy: 2 Phase Phase 1 (Yr 5-10)  Aim initially @ Multi-Function (MF)Camera market  Broad Differentiation  Premium Product  Premium Price
  • 12. Market Strategy: 2 Phase Phase 2 (yr 11-15)  Utilise cashflow in final years  Best Production facility/low costs  Enter Entry Level (EL) Camera market  Aim for aggressive/rapid growth  Maintain Higher PQ & Lower Price = BEST COST
  • 13. Strategic Maps Entry Level Multi Function TARGET TARGET
  • 14. Distribution Strategy  WIDEST distribution  Commit to ALL retailers  Higher costs  Offset by major profit margin of MF  Majority of retailers Specialist Camera Shops who PREFER to sell MF
  • 15. Advertising Strategy  MAXIMISE  Commit to above average  In all regions  Critical in MF Market
  • 16. Production Strategy Invest in HR  Pay 10% higher  Invest in PAT training Invest in R&D  Increase efficiency  Increase productivity Minimise Factory Size  Don’t over-build  Use overtime no outsourcing
  • 17. What targets at what time?
  • 18. Targets: Phase 1 (Yr 5-10) Rapid Growth  Net Revenues  Net Profit  Maintain all IEs! Just maintain  Image Rating  Credit Rating
  • 19. Targets: Phase 2 (Yr 11-15)  Start to focus on growth:  Image Rating  Credit Rating  EPS & ROE  Maintain steady growth:  Net Revenues  Net Profit  Exceed all IEs!
  • 20. Years 5 - 10
  • 21. Broad Differentiation - MF  Aim initially @ Multi-Function (MF)Camera market  Broad Differentiation  All regions  Just maintain Entry Level (EL) Camera market
  • 22. Advantages  Less units shipped  lower delivery costs  No-one else going for it  low competition  Aim 3.5 Star PQ  Can raise price BIG without affecting sales  keeps workforce smaller  less units  No one else will do it!
  • 23. Entry level  Maintain 2 Star PQ  Accept some loss of Market Share  Maintain Net Profit/Unit
  • 25. Mature Market Characteristics  Growth of market dropped to 6-8%  Markets had stabilised  Competition had “shown their colours”  Discount Bids started
  • 26. MF Camera Dominance  By this stage:  Clear market leader in MF on PQ  Clear on Strategic map  No one close to our niche  Maximising Net Income per Unit FijiFoto
  • 27. EL Camera Counter Attack  Have best productivity  Lowest production costs  Drop rating to 2 Star  reduce costs further  Aggressive low-pricing  Gain major market share increase  Better PQ & lower price BEST COST
  • 28. Market Strategy –Phase 2 ENTRY LEVEL MULTI FUNCTION
  • 29. Discount Bids  Concern due to our late entry into EL Market  Team A & D dominant  But they could only win 2 bids each!  Aimed at #3 and #4 in all markets instead  Maintained higher price  Won the #3 & #4 bids!
  • 31. Net Sales-Revenues  Steady growth  Dips are where we aggressively gained market share
  • 35. Credit rating  Ran on debt for initial growth yr 5-10  Cleared debt completely by Year 11
  • 36. Image Rating  Maintained minimum  Carefully managed R&D vs CSR Expenses
  • 37. Production Cost Comparison  M/F above industry average, and decreasing  E/L below industry average, and increasing
  • 38. Production Costs  Invested heavily in R&D to start with  Long term investment  Productivity soared over average  Kept PAT #’s low  Kept factory/workstation size low 71% 75% 74% 68% 58% 50% 52% 45% 47% 47% 0% 10% 20% 30% 40% 50% 60% 70% 80% 6 7 8 9 10 11 12 13 14 15
  • 40. Share Holder Value Proposition Initial Returns Mature Returns  Maintain level dividends  Returns in Share Buy Backs  Increased dividend payments upon mature market share
  • 41. Share Buy Back Shares Bought Outstanding Shares of Stock 0 100 216 327 0 612 0 400 100 160 50 0 100 200 300 400 500 600 700 5 6 7 8 9 10 11 12 13 14 15 10000 9900 9684 9357 9357 8745 8745 8345 8245 8085 8035 5 6 7 8 9 10 11 12 13 14 15
  • 42. Annual Dividends $1.00$1.00$1.40$1.60 $2.98 $4.00 $10.70 $14.00 $15.00 $18.00 0.442 0.307 0.449 0.305 0.337 0.321 0.701 0.668 0.89 0.896 $- $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 $16.00 $18.00 $20.00 6 7 8 9 10 11 12 13 14 15 Annual Div. ($/share) Payout Ratio (%)
  • 43. Looking forward to Year 16-17
  • 44. Yr 16 Future Market Share North America (3.3%) Market Share: EL – 19% MF – 7% Latin America (10%) Market Share: EL – 20% MF – 7% Europe/Africa (13.3%) Market Share: EL – 21% MF – 6% Asia/Pacific (10%) Market Share: EL – 22% MF – 7%
  • 45. Future Year 16-17 Strategy Entry level  Grow Market Share  Maintain Lead Position  Reduce costs Multi Function  Maintain Market Share  Increase Net Profit/Unit  Reduce Warranty Claims
  • 47. What Went Right? No Competition Sector Not Chasing Lowest Price  MF Segment had NO competition!  MF sector NOT price driven  Higher profit margins
  • 48. What Went Right? cont. Debt Management Long Term Thinking  Not averse to debt  Not scared of it…  Managed it with cashflow  Only used Emergency Funds once  Not being tempted to ‘chase’ everyone into EL market
  • 49. What Went Right? cont. Share Repurchase Long Term Thinking  Early repurchase  Share price low  Planning for all aspects long term  Design  Production  Marketing  Market position
  • 50. What went NOT so well???
  • 51. What went not so well? Year 9 – EL Pricing Error Enter EL Sooner  Lowered EL Price by mistake  Made a LOSS in 3 out of 4 regions on each camera!  Enter EL sooner  Could have got better Year 15 results
  • 52. Group F, FijiFoto, Industry 6
  • 53. How Did We Win?  Maintained all IE’s throughout  Steady growth  Concentrated on internal excellence  R&D  Human resources Long Term Thinking!
  • 54. What Would We do Different?  Top 3 things: 1. Control production costs tighter 2. Aggressively enter EL sooner 3. Tighten Warranty Costs
  • 56. References  Concepts and Cases, Global Edition, (Crafting and Executing Strategy; Thompson/ Peteraf/ Strickland/ Gamble, 19E, McGraw Hill  GLO-BUS Software Participant's Guide 2013 Edition; Thompson, Stappenbeck, Reidenbach , Thrasher, Harms
  • 58. Josese Turagava S95007912 Shivandhna Rani S02000886 Anil Senewiratne S11095516 Taniela Matakibau S83411330 Stuart Gow S11100919

Hinweis der Redaktion

  1. We are Group 5 Our Team tonight is: Amrish Stuart Chaminda Freda
  2. We are Group 5 Our Team tonight is: Amrish Stuart Chaminda Freda