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Online community practice & strategy

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Stuart G Hall (stuartgh)
Stuart G Hall (stuartgh)

Thinking through the basics of the components of online community and social media strategy, and how to implement these in practice, in a few slides. Please follow me on Twitter: @stuartgh to find out more tips & ideas.

Technology
1 of 15
presentation by Stuart Hall Good practice & strategy: online community & social media
Introduction: the simpler the better ,[object Object],[object Object],[object Object]
Strategy
The importance of guidelines & governance ,[object Object],[object Object],[object Object]
Objectives > metrics > results ,[object Object],[object Object],[object Object],[object Object]
Engaging your audiences ,[object Object],[object Object],[object Object],[object Object]
The feedback ‘figure of eight’ ,[object Object],[object Object],[object Object]
Practice
First step: create a workable strategy ,[object Object],[object Object],[object Object],[object Object]
Second step: match up strategy & objectives ,[object Object],[object Object],[object Object]
Third step: guidelines & governance ,[object Object],[object Object],[object Object]
Fourth step: promoting the community ,[object Object],[object Object],[object Object]
Fifth step: interaction and integration ,[object Object],[object Object],[object Object]
Finally.. ,[object Object],[object Object],[object Object]
Any questions?

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