The document analyzes pricing and popularity trends for apps on the Apple App Store. It finds that most popular apps are free or priced at $0.99. However, popularity does not always correlate with profitability. The top grossing games tend to be from established developers and priced around $5. Established brands and a moderate price point around $5 seem to offer a good balance of popularity and profitability. The document also segments mobile gamers and finds consumers most comfortable paying $6 or less for apps.