6. But now, we’re sketching
more than ever
• IdeaPaint Inc makes a paint
that turns any surface into a
whiteboard
• Its sales have doubled every
year since introduced in 2008
• More than ½ its business is in
the workplace
See “Doodling for Dollars,” Wall Street Journal, April 24, 2012
7. Why sketch?
• Enable communication
• Make abstract
concepts concrete
• Iterate on ideas
• Jumpstart
collaboration
• Ensure recollection
• Humanize ideas
8. What can I sketch?
• Home pages?
• Category pages?
• Product pages?
• Wizards & widgets?
• Search results?
• Processes?
• Anything, really?
Now, you’re catching
on
9. And there’s so
much more to
sketch for …
• Smartphones
• Tablets
• Google Glass
• iWatches
• Responsive design
• Ubiquitous
computing
11. What sketching isn’t …
• Sketching isn’t only for
designers
• Sketching isn’t difficult
• Sketching isn’t drawing
You don’t need to be
Michelangelo to participate
19. Defining Collaborative Sketching
Origins
• Rooted in Design Studio Methodology
• Grew out of industrial design and architecture
• No “rockstars”
• Different versions/methods
• For example, Todd Zaki Warfel, Message First, talks
about …
• Create. Pitch. Critique.
• 6.8.5 game
20. Methodology
• Sketch
• Limit your time
• Don’t worry about mistakes or style
Goals
• Benefit from the participation of your colleagues
• Communicate ideas effectively by visualizing
them
• Quickly generate ideas and refine through
iterations
23. Some great topics to explore today:
•
•
•
•
•
•
•
•
Remote sketching
Sketching within Agile
Drawing and lettering
Storyboarding
Sketchnoting
Sketching across the design process
Tales from UX sketching masters
Collaborative sketching
Hinweis der Redaktion
Sketches of surfboardsfrom my high-school Biology class
Da Vinci’s “aerial screw” sketch, circa 1483
Cave painting in Lascaux, France
Reference - “Doodling for Dollars,” Wall Street Journal, April 24, 2012
Sketches by Razorfish UX
Image by Andreas Aronsson – http://andreasaronsson.com/2012/06/14/sketching-myself/
Sketch by Edward Hopper – Photo by Robert Stribley
Sketch by Edward Hopper– Photo by Robert Stribley
Sketch by Edward Hopper – Photo by Robert Stribley
“Nighthawks” by Edward Hopper, 1942 – Photo by Robert Stribley
Our Exercise
Detail of Caravaggio's The Conversion of St. Paul