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Sketching, Now More than Ever
Robert Stribley
UX Sketch Camp NYC – 10/12/14
Robert Stribley
@stribs
some of my early sketches
We’ve been
sketching for eons
But now, we’re sketching
more than ever
• IdeaPaint Inc makes a paint
that turns any surface into a
whiteboard
• Its sales have doubled every
year since introduced in 2008
• More than ½ its business is in
the workplace

See “Doodling for Dollars,” Wall Street Journal, April 24, 2012
Why sketch?
• Enable communication
• Make abstract
concepts concrete
• Iterate on ideas
• Jumpstart
collaboration
• Ensure recollection
• Humanize ideas
What can I sketch?
• Home pages?
• Category pages?
• Product pages?
• Wizards & widgets?
• Search results?
• Processes?
• Anything, really?

Now, you’re catching
on
And there’s so
much more to
sketch for …
• Smartphones
• Tablets
• Google Glass
• iWatches
• Responsive design
• Ubiquitous
computing
Who can sketch?
•Information architects
•Interaction designers
•Graphic designers
•Content strategists
•Project managers
•Business analysts
•Functional analysts
•Developers
•Client directors
… Anyone really
What sketching isn’t …
• Sketching isn’t only for
designers
• Sketching isn’t difficult
• Sketching isn’t drawing
You don’t need to be
Michelangelo to participate
However, we can
learn from the pros
Who often begin
with a sketch
Adding layers, detail,
color
Until they complete
their masterpiece
A few ways we sketch at
Razorfish:
•
•
•
•
•

Solo
Sketch to comp
Communicate to client
Storyboarding
As a team – collaboratively
Collaborative Sketching
my conversion story
Defining Collaborative Sketching
Origins
• Rooted in Design Studio Methodology
• Grew out of industrial design and architecture
• No “rockstars”
• Different versions/methods
• For example, Todd Zaki Warfel, Message First, talks
about …
• Create. Pitch. Critique.
• 6.8.5 game
Methodology
• Sketch
• Limit your time
• Don’t worry about mistakes or style
Goals
• Benefit from the participation of your colleagues
• Communicate ideas effectively by visualizing
them
• Quickly generate ideas and refine through
iterations
Process:

1. Discuss
2. Sketch
3. Share
4. Revise
Now, it’s your turn
Some great topics to explore today:
•
•
•
•
•
•
•
•

Remote sketching
Sketching within Agile
Drawing and lettering
Storyboarding
Sketchnoting
Sketching across the design process
Tales from UX sketching masters
Collaborative sketching
Sketching Now More Than Ever

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Sketching Now More Than Ever

  • 1. Sketching, Now More than Ever Robert Stribley UX Sketch Camp NYC – 10/12/14
  • 3. some of my early sketches
  • 4.
  • 6. But now, we’re sketching more than ever • IdeaPaint Inc makes a paint that turns any surface into a whiteboard • Its sales have doubled every year since introduced in 2008 • More than ½ its business is in the workplace See “Doodling for Dollars,” Wall Street Journal, April 24, 2012
  • 7. Why sketch? • Enable communication • Make abstract concepts concrete • Iterate on ideas • Jumpstart collaboration • Ensure recollection • Humanize ideas
  • 8. What can I sketch? • Home pages? • Category pages? • Product pages? • Wizards & widgets? • Search results? • Processes? • Anything, really? Now, you’re catching on
  • 9. And there’s so much more to sketch for … • Smartphones • Tablets • Google Glass • iWatches • Responsive design • Ubiquitous computing
  • 10. Who can sketch? •Information architects •Interaction designers •Graphic designers •Content strategists •Project managers •Business analysts •Functional analysts •Developers •Client directors … Anyone really
  • 11. What sketching isn’t … • Sketching isn’t only for designers • Sketching isn’t difficult • Sketching isn’t drawing You don’t need to be Michelangelo to participate
  • 12. However, we can learn from the pros
  • 16. A few ways we sketch at Razorfish: • • • • • Solo Sketch to comp Communicate to client Storyboarding As a team – collaboratively
  • 19. Defining Collaborative Sketching Origins • Rooted in Design Studio Methodology • Grew out of industrial design and architecture • No “rockstars” • Different versions/methods • For example, Todd Zaki Warfel, Message First, talks about … • Create. Pitch. Critique. • 6.8.5 game
  • 20. Methodology • Sketch • Limit your time • Don’t worry about mistakes or style Goals • Benefit from the participation of your colleagues • Communicate ideas effectively by visualizing them • Quickly generate ideas and refine through iterations
  • 23. Some great topics to explore today: • • • • • • • • Remote sketching Sketching within Agile Drawing and lettering Storyboarding Sketchnoting Sketching across the design process Tales from UX sketching masters Collaborative sketching

Hinweis der Redaktion

  1. Sketches of surfboardsfrom my high-school Biology class
  2. Da Vinci’s “aerial screw” sketch, circa 1483
  3. Cave painting in Lascaux, France
  4. Reference - “Doodling for Dollars,” Wall Street Journal, April 24, 2012
  5. Sketches by Razorfish UX
  6. Image by Andreas Aronsson – http://andreasaronsson.com/2012/06/14/sketching-myself/
  7. Sketch by Edward Hopper – Photo by Robert Stribley
  8. Sketch by Edward Hopper– Photo by Robert Stribley
  9. Sketch by Edward Hopper – Photo by Robert Stribley
  10. “Nighthawks” by Edward Hopper, 1942 – Photo by Robert Stribley
  11. Our Exercise
  12. Detail of Caravaggio's The Conversion of St. Paul
  13. Defining Collaborative Sketching
  14. Discuss Sketch Share Revise