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Guidelines for Responsive UX Design 12/12/20

Guidelines for Responsive UX Design workshop as presented by Robert Stribley for SVA, Saturday, December 12th 2020

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Guidelines for Responsive UX Design 12/12/20

  1. 1. Guidelines for Responsive UX Design School ofVisual Arts | 12 December 2020 | Robert Stribley
  2. 2. Today’s presentation will be available on SlideShare: www.slideshare.net/stribs
  3. 3. Preliminaries • Feel free to ask questions throughout • Don’t hesitate to take a break if you need to • We’ll break around noon • Have some paper and a Sharpie or pen ready for this afternoon • Try Mural at lunchtime if you want to - www.mural.co • We’re trying a few things remotely today, which we typically do in person, so we’ll stay flexible, mix things up as need be
  4. 4. Robert Stribley Associate Creative Director, Experience Introductions 📷 ✍ 📚 📻 🎥
  5. 5. AboutYou • What’s your name? • What do you do for work? • What do you do for fun? • If you could see one museum exhibit—real or imaginary—what would it be? Introduction
  6. 6. Goals of this workshop • Learn principles and guidelines for responsive design • Learn about user journeys • Develop a site map as a team • Brainstorm and design a responsive home page as a team Introduction
  7. 7. Agenda
  8. 8. Morning • Responsive Design Principles • Project • Lunch Agenda
  9. 9. Afternoon • User Journeys • Site Maps • Team Exercise: Responsive Home Page • Review & Feedback • Q&A Agenda
  10. 10. 52.64%percentage of web traffic via mobile globally in 3rd quarter of 2018 up from 35.1% in 2015 now half of all global pages served 65.7% of all traffic in Asia in 2017 59.5% in Africa
  11. 11. “If a webpage doesn’t look good on my phone, I’m less likely to return to it on my computer.” – usability testing participant, 11/7/2019
  12. 12. Responsive Design
  13. 13. Responsive web design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes.—Wikipedia Responsive Design
  14. 14. “Rather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience.We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them. In short, we need to practice responsive web design.” – Ethan Marcotte, Responsive Web Design,A List Apart Self Study Responsive Web Design by Ethan Marcotte Responsive Design
  15. 15. Responsive Design ResponsiveVersus Adaptive Design Responsive design is fluid and adapts to the size of the screen no matter what the target device Adaptive design uses static (or fixed) layouts based on breakpoints which don’t respond once they’re initially loaded Self Study Responsive vs. Adaptive Design: What’s the Best Choice for Designers? – Jerry Cao, Studio by UXPin
  16. 16. Responsive Design
  17. 17. Responsive Design Responsive Web Design by Ethan Marcotte
  18. 18. Responsive Design The Responsive Web Design Podcast is co-hosted by Karen McGrane and Ethan Marcotte. In each episode, they interview the people who make responsive redesigns happen.
  19. 19. Responsive Design Characteristics • Mobile first • Maintain content and features • Maintain hierarchies • Break points • Grids • Handling navigation • Handling tables • Images • Text Responsive Design
  20. 20. Mobile First
  21. 21. Mobile First • Design for “mobile first”—the smallest device first, then work up from there • The smallest device may no longer be a mobile phone • “Mobile first” may encourage simple design, but it need not be simplistic Responsive Design
  22. 22. Responsive Design
  23. 23. Content & Features
  24. 24. Maintain Content & Features • Goal:Wherever possible, maintain content and features across devices • Occasionally, content or features can be dropped to save screen real estate or if they’re not device appropriate • Establish a clear rationale and principles for dropping any content or features at the mobile level • Reducing content can reduce keywords, which can reduce your site’s ranking on Google Responsive Design
  25. 25. Responsive Design Responsive design distributing the same modules across desktop, tablet and mobile Desktop Tablet Mobile
  26. 26. Responsive Design
  27. 27. Hierarchies
  28. 28. Maintain Hierarchies • Modules may be repositioned, but hierarchies should be maintained • Cluster related content and features Responsive Design
  29. 29. Responsive Design
  30. 30. Break Points
  31. 31. Break Points • Responsive designs adjust at different “break points” for various resolutions • These correspond to the dimensions of various devices, typically desktop, tablet and mobile • However, they’re intended to be content, not device- specific Responsive Design
  32. 32. Responsive Design • Typically at least two: e.g. • 480px for mobile • 768px for tablet (portrait) • 1280px for desktop • May also add “minor breakpoints” to address specific issues at various dimensions
  33. 33. Responsive Design
  34. 34. Grids
  35. 35. Grids • Grids are fluid within a responsive design—they change according to screen dimensions • For example, a desktop design might utilize a 12-column grid, tablet a 9-column grid, and mobile a 4-column grid • Depending on the screen, modules may shift both in size and in placement Responsive Design
  36. 36. Responsive Design
  37. 37. Navigation
  38. 38. Handling Navigation • Navigation may be repositioned • Often repositioned at tablet but especially on mobile • On desktop, navigation elements may be activated via hover instead of click, since users are utilizing a cursor; but in tablet and mobile, these main nav elements must be activated via touch • So design navigation to be touch friendly—e.g. large, tactile targets • Detailed dropdowns and filters could be presented in an overlay in mobile Responsive Design
  39. 39. Responsive Design
  40. 40. Responsive Design Heavy mobile direction • Beware the “hamburger menu”
  41. 41. Handling Navigation –Tabs • Tabs may just be reduced in size • They can also be replaced with – Accordions – Dropdowns – Carousel slides • Consider the content to determine which solution works best Responsive Design
  42. 42. Responsive Design
  43. 43. Responsive Design
  44. 44. Tables
  45. 45. HandlingTables When handling tables with multiple columns in mobile … • Simplest solution: Reduce the number of columns (to one if necessary) and stack them • You can also allow horizontal scrolling • Or turn columns into individual slides users can swipe through • But avoid just shrinking them, unless they’re already small Responsive Design
  46. 46. Responsive Design Desktop Mobile - Scrolling Mobile - Stacked
  47. 47. Responsive Design
  48. 48. Responsive Design
  49. 49. Responsive Design
  50. 50. Responsive Design Not ideal for mobile
  51. 51. Images
  52. 52. Images • Generally, images should be “fluid” • They will scale down in size as the screen resolution changes • They may maintain their size, but be cropped if they’re primarily decorative • In this case, images must be selected carefully so important elements aren’t automatically cropped out • In some cases, if the image isn’t needed—if it’s just decorative, not functional—it may be dropped entirely for mobile Responsive Design
  53. 53. Responsive Design
  54. 54. Responsive Design
  55. 55. Pay special attention to images with text within them or in overlays
  56. 56. Text • Maintain text size where possible, though headings and headlines may be reduced in size • Text blocks will change in width from desktop to mobile • However, keep lines of text to a maximum of 70 or 80 characters • Do not automatically hyphenate text • Use ellipsis or a “read more” CTA to shorten text if necessary • Provide character limits for titles, captions, etc, so they display gracefully in mobile Responsive Design
  57. 57. Responsive Design
  58. 58. Responsive Design Avoid just shrinking content
  59. 59. Our Project
  60. 60. Develop a museum experience for MoMA which utilizes a responsive design, so users can engage with it both at home on their desktop computer to prepare for their trip and during their visit via mobile. Our Project
  61. 61. Guidelines • Everything on the desktop version of the website must also display on a mobile version • Give thought to how the site can help visitors during their onsite visit, but provide some value to users before and after their trip, too • Assume visitors have access to Wi-Fi throughout the entire museum space Our Project
  62. 62. Personas Our Project Plan an engaging and educational trip for her art class.
  63. 63. Competitive Review
  64. 64. Key Findings • Ability to highlight multiple exhibits • Access to collections • Display of upcoming events • Focus on membership • Visitor information • Education and learning information • Ability to view different locations • Any key differentiators? • Anything else? Competitive Review
  65. 65. Lunch Break
  66. 66. Afternoon • User Journeys • Site Maps • Team Exercise: Responsive Home Page • Review & Feedback • Q&A Agenda
  67. 67. User Journeys
  68. 68. User Journeys “Design is all about entrances and exits.” —Rem Koolhaas
  69. 69. User Journeys Definition: “A user journey, or journey map, visualizes a path or flow through a Web site, application, or service experience—from a starting point to an end objective—based on the user’s motivations and experiences. Journey mapping helps us to create a mental model of an experience that the user goes through to achieve a goal. This valuable information lets us document and visualize existing paths that the user takes and, in turn, analyze and improve upon them.” - Shean Malik, Mapping User Journeys Using Visual Languages
  70. 70. User Journeys Methodology: • Keep personas in mind • Determine users’ primary needs • Consider their pain points as well • Brainstorm different ways to help their needs and address their pain points • Develop the journey according to a time-based progression • Consider the various moments within, which can be handled digitally • Create relevant hooks and calls to action (CTAs) • Strike a balance between freedom of movement and an ideal path Self Study “An introduction to user journeys” - Jason Hobbs, September 6, 2005, Boxes & Arrows
  71. 71. User Journeys
  72. 72. Site Maps
  73. 73. Site Map
  74. 74. Site Map
  75. 75. Class Exercise: Using Mural, develop a high-level site map depicting what you believe should be on the revamped MOMA site map. It’s OK to consult competitor sites if you like. Site Map 20mins
  76. 76. Review Site Maps Let’s review your site maps Site Map
  77. 77. Team Exercise: Collaborative Sketching Design a Responsive Home Page
  78. 78. Design a Responsive Home Page In your teams, design a responsive home page for MoMA’s web site 1. Discuss features needed for a homepage 2. Sketch your ideas for a homepage individually – for both desktop and mobile 3. Share your sketches with your teammates 4. Collaborate on a single home page wireframe – for both mobile and desktop Recommendation: Use a Sharpie and white paper for sketching Team Exercise Photo by Jason Coudriet @jcoudriet
  79. 79. 1. Discuss features needed for a homepage Team Exercise 15mins
  80. 80. 2. Sketch your ideas for a homepage individually – Both desktop and mobile versions Team Exercise 10mins
  81. 81. 3. Share your sketches with your teammates Team Exercise 10mins
  82. 82. 4. Collaborate on a single home page wireframe – for both mobile and desktop Team Exercise 20mins
  83. 83. Team Exercise: Review & Feedback
  84. 84. Q&A
  85. 85. My article on how to find a UX job: UX:Your Guerilla Guide to Breaking In
  86. 86. stay tuned My next class January 23rd 10AM – 3PM (This course is not up on SVA’s site yet)
  87. 87. New class: 27 February 2021 We’ll explore user-centered design deliverables and methodologies with a particular emphasis upon “Lean” UX design and usability testing, as well as specific topics such as accessibility and design for privacy and security, which focus on improving user experiences. Attendees will also participate in group activities, which provide practical experience in developing relevant deliverables. No prerequisite, but taking the Introduction to User Experience Design may be helpful. Applied Methods for Better UX Design
  88. 88. Slideshare address: www.slideshare.net/stribs stribley@outlook.com
  89. 89. thank you

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Guidelines for Responsive UX Design workshop as presented by Robert Stribley for SVA, Saturday, December 12th 2020

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