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BY : Deepak Rajpurohit
DMS(JNVU)
MBA-FS
content
 What is facebook?
 Founder and co-founder
 History of facebook
 Intro of facemash
 First move towards facebook
 Pictorial view
 Management strategies
 Problem Mark faced early days facebook
Facebook is a social networking website and service where
users can post comments, share photographs and links to
news or other interesting content on the Web, play games,
chat live, and even stream live video. Shared content can be
made publicly accessible, or it can be shared only among a
select group of friends or family, or with a single person.
FACBOOK FOUNDER
Mark Zuckerberg
 Founder and CEO of
Facebook, which he started
in his college dorm room
 Zuckerberg is responsible for
setting the overall direction
and product strategy for the
company. He leads the
design of Facebook’s service
and development of its core
technology and
infrastructure.
FACBOOK CO-FOUNDERS
Facebook is a social networking service launched on February 4, 2004.
It was founded by Mark Zuckerberg with his college roommates and
fellow Harvard University student Eduardo Saverin.
The website's membership was initially limited by the founders to
Harvard students, but was expanded to other colleges in the Boston
area, the Ivy League, and gradually most universities in Canada and the
United States, corporations, and by September 2006, to everyone of age
13 and older with a valid email address.
Intro about Facemash
 Facemash, the Facebook’s predecessor, opened on October
28,2002.
 Initially, the website was invented by Mark Zuckerberg,
and his roommates – Andrew McCollum, Chris
Hughes and Dustin Moskovitz and Eduardo.
 The website was set up as a type of “hot or not” game for
Harvard students (basically game character were girls).
The website allowed visitors to compare two student
pictures side-by-side and let them decide who was hot or
not.
Starting of Facebook
After incident of “Facemash” which became quite popular
that day it got 22 thousand visitors visit the facemash in just
2 hours.
This incident made popular Mark, then three harvard
seniors Cameron Winklevoss, Tyler Winklevoss, and Divya
Narendra contacted to Mark and tell him their idea about
social network .
But Mark decided to work his own idea of social network
with his roommates. And 4th February. 2004 Mark register
domain name “thefacebook.com”
In starting phase facebook was covering all the university
(Yale, Columbia, Stanford etc.) then it covered high schools
and Ivy league also.
Some major companies like Apple inc. and Microsoft was also
using facebook.
In September 2006 facebook opens to everyone of age 13 and
older with valid email address.
Pictorial view
Management Strategies Mark used
1) He's not chained to his desk.
Zuckerberg has said he doesn't spend more than 50 to 60
hours a week in the office. He does, however, spend a lot of
time thinking about "how to connect the world and serve our
community better."
2) He stays focused on the mission.
Zuckerberg recently told aspiring entrepreneurs to translate
your values into a business and to focus your company on the
change you want to see. "Once you know what change you want to
make in the world, all of the tactics and strategies for how you do
that just fit into that change," he said.
3) He eliminates small decisions.
You'll often see Zuckerberg wearing the same type of gray shirt That’s
because he believes that making a bunch of small decisions throughout
the day can take up too much energy. "I really want to clear my life so
that I have to make as few decisions as possible, other than how to
best serve this community," he said.
4) He acts more than he reacts.
To maximize his effectiveness, Zuckerberg is proactive rather than
reactive. There are enough things that come up during the day that
you can fill up your entire day reacting to them, he's said. Of course
you have to be responsive, but it's important to know what you want
to accomplish each day.
5) He wants employees to correct him.
It may sound harsh, but it's part of the culture at Facebook.
Employees will stand up during a town hall and correct
Zuckerberg if he says something wrong. "I like openness,"
he said. "It's a little embarrassing, but it's good to have."
6) He tries not to dwell on mistakes.
Zuckerberg has said he'd tell his younger self to move on
from mistakes quickly. You're going to make mistakes no
matter what you do, he said. "People spend a lot of time
focusing on not making mistakes or regretting them," but
you shouldn't strive to be right about everything.
Biggest Problems Mark faced in Early Days of Facebook
1) Dealing with Criticism, Being called a “Toddler CEO”
Even in the beginning phase when Mark Zuckerberg was a
college student, he faced lot of criticism for getting the blame of
having stolen the idea of Harvardconnectins.com and building a
competing product. The Twins from Mark’s senior year claimed
that Mark sabotaged their project and betrayed them. Mark
Zuckerberg confronted yet another challenge when the 2009
book The Accidental Billionaires, by writer Ben Mezrich, hit
stores. Mezrich became intensely infamous for his re-telling of
Zuckerberg’s story, which had fictionalised scenes, imagined up
dialogues and fictional characters.
2) Funding and Investment
In 2004 when there wasn’t any outside funding available, Mark put his own
money into his business. It was a challenge for Mark Zuckerberg to find
potential lead investors and it was required that Facebook must reach 1.5
million users by the end of 2004 in order to get the first angel Investment
which they narrowly missed but the loan was still allowed to them.
3) Mark Zuckerberg needed Critical Mass of Users to be
Successful
Critical mass means getting a sufficient number of adopters or long
term users of any innovation in the social system in such a manner
that the rate of adoption becomes self-sustaining and it leads to
further growth. Before the launch of Facebook on the big platform,
Mark Zuckerberg knew his start-up would have to face this obstacle
which can be resolved only by achieving critical mass. If good ideas
would just market themselves then the energy could be solely
devoted to making cool things,
4) Decision Making was the toughest part for Mark
Zuckerberg
As the business starts to grow it becomes more and more
critical to make decisions on every level. Each decision
opens way for numerous other decisions. It is always
necessary to ask the right question in the face of any
problem. A former employee said that in the early days of
the company, Mark Zuckerberg approached every problem
by asking “Does it help us grow?” The genuine value of
business planning and basic leadership is to distinguish the
difficulties and pitfalls and plan around them before they
happen, instead of getting caught unaware by them when
the business is already set in motion.
5) Mark had to prevent the Invasion of Privacy
In 2005 and 2006 Mark was interviewed in detail about the
privacy of its users’ information. With the launch of every
new product on its website, Facebook insists the users to
share more and more of their personal information. Claim
was that Facebook probably sells the users’ information in
order to make money.
Mergers and Acquisitions by Facebook
Thank You

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Facebook and Management strategies

  • 1. BY : Deepak Rajpurohit DMS(JNVU) MBA-FS
  • 2. content  What is facebook?  Founder and co-founder  History of facebook  Intro of facemash  First move towards facebook  Pictorial view  Management strategies  Problem Mark faced early days facebook
  • 3. Facebook is a social networking website and service where users can post comments, share photographs and links to news or other interesting content on the Web, play games, chat live, and even stream live video. Shared content can be made publicly accessible, or it can be shared only among a select group of friends or family, or with a single person.
  • 4. FACBOOK FOUNDER Mark Zuckerberg  Founder and CEO of Facebook, which he started in his college dorm room  Zuckerberg is responsible for setting the overall direction and product strategy for the company. He leads the design of Facebook’s service and development of its core technology and infrastructure.
  • 6. Facebook is a social networking service launched on February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and gradually most universities in Canada and the United States, corporations, and by September 2006, to everyone of age 13 and older with a valid email address.
  • 7. Intro about Facemash  Facemash, the Facebook’s predecessor, opened on October 28,2002.  Initially, the website was invented by Mark Zuckerberg, and his roommates – Andrew McCollum, Chris Hughes and Dustin Moskovitz and Eduardo.  The website was set up as a type of “hot or not” game for Harvard students (basically game character were girls). The website allowed visitors to compare two student pictures side-by-side and let them decide who was hot or not.
  • 8. Starting of Facebook After incident of “Facemash” which became quite popular that day it got 22 thousand visitors visit the facemash in just 2 hours. This incident made popular Mark, then three harvard seniors Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra contacted to Mark and tell him their idea about social network . But Mark decided to work his own idea of social network with his roommates. And 4th February. 2004 Mark register domain name “thefacebook.com”
  • 9. In starting phase facebook was covering all the university (Yale, Columbia, Stanford etc.) then it covered high schools and Ivy league also. Some major companies like Apple inc. and Microsoft was also using facebook. In September 2006 facebook opens to everyone of age 13 and older with valid email address.
  • 11. Management Strategies Mark used 1) He's not chained to his desk. Zuckerberg has said he doesn't spend more than 50 to 60 hours a week in the office. He does, however, spend a lot of time thinking about "how to connect the world and serve our community better." 2) He stays focused on the mission. Zuckerberg recently told aspiring entrepreneurs to translate your values into a business and to focus your company on the change you want to see. "Once you know what change you want to make in the world, all of the tactics and strategies for how you do that just fit into that change," he said.
  • 12. 3) He eliminates small decisions. You'll often see Zuckerberg wearing the same type of gray shirt That’s because he believes that making a bunch of small decisions throughout the day can take up too much energy. "I really want to clear my life so that I have to make as few decisions as possible, other than how to best serve this community," he said. 4) He acts more than he reacts. To maximize his effectiveness, Zuckerberg is proactive rather than reactive. There are enough things that come up during the day that you can fill up your entire day reacting to them, he's said. Of course you have to be responsive, but it's important to know what you want to accomplish each day.
  • 13. 5) He wants employees to correct him. It may sound harsh, but it's part of the culture at Facebook. Employees will stand up during a town hall and correct Zuckerberg if he says something wrong. "I like openness," he said. "It's a little embarrassing, but it's good to have." 6) He tries not to dwell on mistakes. Zuckerberg has said he'd tell his younger self to move on from mistakes quickly. You're going to make mistakes no matter what you do, he said. "People spend a lot of time focusing on not making mistakes or regretting them," but you shouldn't strive to be right about everything.
  • 14. Biggest Problems Mark faced in Early Days of Facebook 1) Dealing with Criticism, Being called a “Toddler CEO” Even in the beginning phase when Mark Zuckerberg was a college student, he faced lot of criticism for getting the blame of having stolen the idea of Harvardconnectins.com and building a competing product. The Twins from Mark’s senior year claimed that Mark sabotaged their project and betrayed them. Mark Zuckerberg confronted yet another challenge when the 2009 book The Accidental Billionaires, by writer Ben Mezrich, hit stores. Mezrich became intensely infamous for his re-telling of Zuckerberg’s story, which had fictionalised scenes, imagined up dialogues and fictional characters.
  • 15. 2) Funding and Investment In 2004 when there wasn’t any outside funding available, Mark put his own money into his business. It was a challenge for Mark Zuckerberg to find potential lead investors and it was required that Facebook must reach 1.5 million users by the end of 2004 in order to get the first angel Investment which they narrowly missed but the loan was still allowed to them. 3) Mark Zuckerberg needed Critical Mass of Users to be Successful Critical mass means getting a sufficient number of adopters or long term users of any innovation in the social system in such a manner that the rate of adoption becomes self-sustaining and it leads to further growth. Before the launch of Facebook on the big platform, Mark Zuckerberg knew his start-up would have to face this obstacle which can be resolved only by achieving critical mass. If good ideas would just market themselves then the energy could be solely devoted to making cool things,
  • 16. 4) Decision Making was the toughest part for Mark Zuckerberg As the business starts to grow it becomes more and more critical to make decisions on every level. Each decision opens way for numerous other decisions. It is always necessary to ask the right question in the face of any problem. A former employee said that in the early days of the company, Mark Zuckerberg approached every problem by asking “Does it help us grow?” The genuine value of business planning and basic leadership is to distinguish the difficulties and pitfalls and plan around them before they happen, instead of getting caught unaware by them when the business is already set in motion.
  • 17. 5) Mark had to prevent the Invasion of Privacy In 2005 and 2006 Mark was interviewed in detail about the privacy of its users’ information. With the launch of every new product on its website, Facebook insists the users to share more and more of their personal information. Claim was that Facebook probably sells the users’ information in order to make money.