2. CHALLENGES
More insight into the emerging mobile market is
needed in order to exploit the full potential of
mobile marketing opportunities.
Concerns regarding the level of integration of the
mobile marketing and commerce
Action within the concept as well as the critical
success factors
3. SOLUTION
Integrated Mobile Marketing Channel(IMMC) is a
‘concept of marketing communication that recognizes
the added value of using a comprehensive plan to
evaluate the strategic roles of a variety of
communications disciplines.’
Communicators with an IMMC approach will consider
all forms of communication, all message delivery
channels, customers and prospects, and all brand
contact points, while planning and implement
marketing communications strategies.
4.
5. BUSINESS MODEL
Developing a mobile strategy in promoting your companies
brand
A personalized mobile solution for your company and its
budget
Investing 15% of your marketing budget into a mobile
campaign
Mobile campaign can be accessed and analysed via the
reports platform
Real time feedback creates a live active database that can
be built for future marketing campaigns
ROI can be accurately measured
6. UNDERLYING MAGIC
Personalization- The mobile is a truly personal device,
allowing you to personalise marketing messages.
Accessibility- This enables consumers to gain instant
access to the content they want and provides you with
instant responses to your calls to action.
New channels to market - Increase the options you have
to promote your brand. Banner advertising and click -though
campaigns.
Increase addressable market- The use of mobile
payments allows you to address this market simply and cost
effectively generating incremental revenues.
Create revenue streams- Launch new services on mobile
that generate revenue. Use mobile payments to generate
new revenue.
7. MOBILE MEDIA
Mobisite is a specifically designed platform for all makes of
mobile phones and compressed enough that can be accessing
consistently and easily viewed. A mobisite contains 5 pages
which contains information about your company, the product and
services offered and a contact details. A mobisite is a valuable
marketing and branding tool in today’s business world and is
easy to access.
Mobile Web is a mobile site that be accessed easily and quickly
from your mobile cell phone on any handset on screen size. It
contains unlimited amounted pages, a landing page, links to all
your Facebook, Twitter and LinkedIn fan pages, Registration
page , Refer a friend link, Sport, News and financial feeds
appear on top of the screen.
8. MOBILE APPLICATIONS
Mobile Vouchers Solutions includes increased revenues, improved brand
loyalty and instant, measurable direct -to-customer marketing. Campaigns
can be tailored to specific customer groups and voucher redemption can be
tracked in real time.
Mobile Ticketing Solutions allows customers to purchase tickets directly
from their mobile phone and save you the resources of having to print and
post tickets.
Mobile Loyalty Solutions allows to identify, register, reward and engage
your customers. The objective of the platform is to acquire, track & engage
your customers. Identify your BEST customers and provide them benefits to
keep them glued to your brand.
Mobile Commerce talks directly with their bank and returns an
authorization code back, meaning your customers have a quick, easy and
discreet method of paying for your products without the need for costly
human resource intervention, dramatically reducing your live agent costs.
9. MOBILE MARKETING
Mobile Marketer is a concept where your business can launch is services
with a personalised touch to it. Also a great method in the launching of new
products, conduct a competition or better still promote your own products.
Mobile Marketer allows you to derive an income from the line.
Mobile Billing is an interactive, colourful, animated MMS that is sent to
your clients, which contains the outstanding balance, his monthly charge,
allowing the client to pay for his account and specials/ launches you will be
offering in the next month.
Mobile Ads is a unique and innovative concept that assists in the
promoting of products and services to your clients via MMS directly to their
Mobile Cell phones; it’s like watching an advert or a movie on your mobile
cell phone.
IVR lines are a dedicated income generated number with a scripted
message to inform your clients of products and services your company
offers and then directs them directly to your email, number of any other
dedicated number while at the same time obtaining revenue at the cost of
the call.
10. MOBILE STRATEGY
Imperative to consider not only the specific set of
activities that a firm undertakes to perform a mobile
marketing campaign
How the firm employs a combination of communication
tools and integrates its many communication channels
to deliver a clear, consistent and compelling
message about the company and its products.
Where are the customers?
What shall they feel?
What our message to them?
What do you want the customer to do?
11. MOBILE CAMPAIGN PLANNING
Background information
Budget and scheduling
Content/Creativity/Production
Operator Connections
Who will coordinate the overall media implementation?
Do you have a customer op-in database?
What will be measured?
12. OBJECTIVES
Saving on Advertising costs
Personalised Brand campaigns
Valuable data through real-time report system
Bigger target audience
New markets
Increase in revenue
Marketing and Commerce applications
13. PROJECTIONS
600% more visits to your site( 30m mobile web vs. 4m internet
users)
Voucher application allows easily redeemable and effective method
to increase sales
Integrated commerce solutions provided a reliable payment platform
– virtual or physical
Building a community via the Register link resulting more clients,
transactions, sales and referrals
Virtual Sales Manager allows you to measure accurately the growth
of customers ,sales, visits and transactions.
14. Percentage of mobile web users who infrequently use desktop
Web - On Device Research
Rank Country Percentage
1 Egypt 70%
2 India 59%
3 South Africa 57%
4 Ghana 55%
5 Kenya 54%
6 Nigeria 50%
7 Indonesia 44%
8 Thailand 32%
9 China 30%
10 US 25%
15. TEAM
Leaders in Mobile services
Pioneers of Mobile Marketing and Commerce
channels
Experienced developers
Hosting of all Mobile solutions
Agreements with all Mobile Network operators
Reserve Bank approved
