10. (We already own several shortcodes so you don't need to worry about the cost of doing this yourself).
11. Your keyword can be anything that is 4-12 characters long (as long as it's not already taken by somebody else). It can be numbers or letters. So for the sake of this example, let's say your keyword is VIPclub and your shortcode is 92922. So here's what happens: You create table tents for each table of your restaurant that say: