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# S T M C W E B I N A R
Video for Nonprofits: Using
Storytelling to Drive Action
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# S T M C W E B I N A R
Follow Us
@ S T O RY T E L L E R M N
@ L J A C O B W I T H
# S T M C W E B I N A R
Webinar Recording
# S T M C W E B I N A R
Meet the Presenters
Ed Heil
President
StoryTeller
@erheil
Lori L. Jacobwith
Chief Fundraising Culture
Changer & Master Storyteller
Ignited Fundraising
@LJacobwith
Brittany Laeger
Marketing Manager
StoryTeller
@bmiyo
# S T M C W E B I N A R
Today’s Agenda
✓ Why Stories?
✓ Why Video Stories?
✓ The Common Mistakes
✓ Keys to a Actionable Story
# S T M C W E B I N A R
Show of Hands
# S T M C W E B I N A R
We “THINK” in stories. Every
decision we make is based on the
story we tell ourselves.
If we don’t feel something we
can’t make a decision.
Why Stories?
“Every decision we
make is based on a
story we tell ourselves”
# S T M C W E B I N A R
# S T M C W E B I N A R
“Pleasure is the central motivator in
our lives.
Your brain’s pleasure circuits are
triggered by acts of charity.”

Source: David. J Linden, Ph.D., professor of neuroscience at Johns Hopkins University School of Medicine
It’s All About Dopamine
Create unforgettable emotional
connections and empathy.
Stories of Your Impact
# S T M C W E B I N A R
Sympathy creates distance.
Remember
Remember
Empathy creates connections.
# S T M C W E B I N A R
# S T M C W E B I N A R
People are drawn to stories, not promos.
The challenge is understanding the difference.
# S T M C W E B I N A R
# S T M C W E B I N A R
# S T M C W E B I N A R
The Power of Video
✓ Organizations using video drive 41% more traffic to their
website
✓ Video produces more conversions than any other content
✓ 60% of people prefer to watch a video than read a
newsletter
✓ 1/3 of all online activity is spent watching video
*Adelie studios 2016
# M Y C L U B S T O R I E S# S T M C W E B I N A R
•Take the viewer
somewhere
•Show the viewer
something
•Introduce the
viewer to someone
The Power of Stories
Video for Nonprofits: Using Storytelling to Drive Action
“It’s not what people
do or say. It’s how
you make them feel.”
# S T M C W E B I N A R
Why Stories Work
The Story We Tell Ourselves
We Connect the Story to Our Lives
We Feel Good Watching People Do
Good Things
Inspire You to Action
Make You Care
# S T M C W E B I N A R
The Big Miss: Common Mistakes
Mile Wide, Inch Deep
Wrong Characters
Too Many Stories
Too Many Suits
Too Long
# S T M C W E B I N A R
PRO TIP:
Remember, the best stories are not about
your services, they’re about the people
you serve.
How to Hit the Mark
Focus on One Outstanding Story
Rely on Supporting Information to Share
Details
Make the Viewer Feel Something
# S T M C W E B I N A R
Key Takeaways
Find Great Stories
Focus on One Great Story
Think About the Viewer Benefit
Stop Pushing, Start Attracting
Inspire with Emotion
# S T M C W E B I N A R
Questions?
?# S T M C W E B I N A R
More Questions?
?# S T M C W E B I N A R
Last Chance!
?# S T M C W E B I N A R
Thank you!
ed@storytellermn.com
lori@ignitedfundraising.com
# S T M C W E B I N A R

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Video for Nonprofits: Using Storytelling to Drive Action

  • 1. Wednesday, August 3rd | 1:30 - 2:15 PM CDT # S T M C W E B I N A R Video for Nonprofits: Using Storytelling to Drive Action
  • 2. Share Via Twitter # S T M C W E B I N A R Follow Us @ S T O RY T E L L E R M N @ L J A C O B W I T H
  • 3. # S T M C W E B I N A R
  • 4. Webinar Recording # S T M C W E B I N A R
  • 5. Meet the Presenters Ed Heil President StoryTeller @erheil Lori L. Jacobwith Chief Fundraising Culture Changer & Master Storyteller Ignited Fundraising @LJacobwith Brittany Laeger Marketing Manager StoryTeller @bmiyo # S T M C W E B I N A R
  • 6. Today’s Agenda ✓ Why Stories? ✓ Why Video Stories? ✓ The Common Mistakes ✓ Keys to a Actionable Story # S T M C W E B I N A R
  • 8. # S T M C W E B I N A R We “THINK” in stories. Every decision we make is based on the story we tell ourselves. If we don’t feel something we can’t make a decision. Why Stories?
  • 9. “Every decision we make is based on a story we tell ourselves” # S T M C W E B I N A R
  • 10. # S T M C W E B I N A R “Pleasure is the central motivator in our lives. Your brain’s pleasure circuits are triggered by acts of charity.”
 Source: David. J Linden, Ph.D., professor of neuroscience at Johns Hopkins University School of Medicine It’s All About Dopamine
  • 11. Create unforgettable emotional connections and empathy. Stories of Your Impact # S T M C W E B I N A R
  • 14. # S T M C W E B I N A R
  • 15. People are drawn to stories, not promos. The challenge is understanding the difference. # S T M C W E B I N A R
  • 16. # S T M C W E B I N A R
  • 17. # S T M C W E B I N A R The Power of Video ✓ Organizations using video drive 41% more traffic to their website ✓ Video produces more conversions than any other content ✓ 60% of people prefer to watch a video than read a newsletter ✓ 1/3 of all online activity is spent watching video *Adelie studios 2016
  • 18. # M Y C L U B S T O R I E S# S T M C W E B I N A R
  • 19. •Take the viewer somewhere •Show the viewer something •Introduce the viewer to someone The Power of Stories
  • 21. “It’s not what people do or say. It’s how you make them feel.” # S T M C W E B I N A R
  • 22. Why Stories Work The Story We Tell Ourselves We Connect the Story to Our Lives We Feel Good Watching People Do Good Things Inspire You to Action Make You Care # S T M C W E B I N A R
  • 23. The Big Miss: Common Mistakes Mile Wide, Inch Deep Wrong Characters Too Many Stories Too Many Suits Too Long # S T M C W E B I N A R
  • 24. PRO TIP: Remember, the best stories are not about your services, they’re about the people you serve.
  • 25. How to Hit the Mark Focus on One Outstanding Story Rely on Supporting Information to Share Details Make the Viewer Feel Something # S T M C W E B I N A R
  • 26. Key Takeaways Find Great Stories Focus on One Great Story Think About the Viewer Benefit Stop Pushing, Start Attracting Inspire with Emotion # S T M C W E B I N A R
  • 27. Questions? ?# S T M C W E B I N A R
  • 28. More Questions? ?# S T M C W E B I N A R
  • 29. Last Chance! ?# S T M C W E B I N A R