A new seminar designed for business people who need to make sales, but feel uncomfortable with selling

1. New Seminar
This exciting new learning event will give you the
qualities, knowledge and skills needed to
find new customers and win more sales

2. It’s designed for business owners, managers, sales and
customer service people, particularly if you’re not
comfortable about selling.

3. What you will learn

4. The difference between old and new style selling
The vital ingredient in sales
The psychology of sales
How to sell yourself

5. How to get an appointment
The 4 steps of the sale
How to deal with resistance and motivate people
to buy

6. Benefits
You will develop the skills
and abilities to:
Obtain more appointments
and handle initial resistance

7. Benefits
Develop a simple structure
for opening the sale, identify
customer needs, present the
benefits, gain commitment
to buy, or move to the next
step
Develop more confidence to
sell, and generate more
sales for your business

8. Outline
1. A new type of
salesperson
The difference between old
style selling, and new style
selling
2. Attitude
Developing an attitude for
success
3. Selling yourself

9. Outline
4. The initial approach
How to deal with the
gatekeeper, handle initial
resistance, and get the
appointment
5. Planning each contact
Being prepared for each
customer meeting

10. Outline
6. A simple structure that
will enable you to
control the sales visit
1. The opening
2. Questioning
3. The presentation
4. Closing
7. Dealing with
resistance
Different reasons for resistance
and how you can handle them.

11. Method
This program can be run to suit the needs of your business.
It is primarily designed to be delivered in workshop fashion.
However, it can be delivered effectively as a half-day
seminar, or one-hour keynote speech.
The workshop is highly interactive. It includes team
exercises, group discussion and skill practise/role playing.
You are encouraged to raise real life situations and discuss
the challenges you face

12. Your learning
event leader
Alan Fairweather,
The Motivation
Doctor, is an
International
Speaker, Business
Development
Consultant and
Successful Author.

13. Your learning
event leader
He formed his
speaking, consulting
and learning business
in 1993 and for the
past twenty-two years
has been running
seminars and
workshops in the UK,
US, Europe, Middle
East and South East
Asia

14. Alan’s books are available
worldwide through Amazon
and other retailers
For more details about this learning event contact
alan@howtogetmoresales.com