This document outlines various digital marketing services and the estimated time required for each, including website optimization, SEO, local SEO, link building, content marketing, social media marketing, analytics, PPC, and more. Key services include an SEO audit and review taking 1-4 hours per month, keyword research requiring 5-10 hours, setting up analytics and tracking codes in 5 hours, and ongoing content creation and editing taking 3 hours per piece created and 1.5 hours per piece edited. It also provides an example client and budget.
4. 1. Website architecture / usability
The search engine friendly foundation your
site is built on.
Impacts:
• usability issues
• ability of visitors to find content
• ability of search engines to find
and assign value to your content
5. 2. Keyword / topical optimization
Gets your site
search engine
optimized.
Impacts:
• Search rankings
• Search to page click-thrus
• First impressions
• Intent delivery
6. 3. Site value / authority
Impacts:
• Search rankings
• Perceptions
• Word of mouth
• Customer retention
Builds trust.
11. Code audit and SEO review
Mobile and desktop
device review:
• Continuous review of site
architectural and usability issues.
• Reviewing previous optimization work
for performance improvements.
• Fixing problems as uncovered.
1-4 hours/month
12. Tag / schema optimization
For each unique
(non-product) page
20 min/page
Title tags
Meta description tags
Top and sub-headings
Image alt text
26. Content messaging audit & strategy 10 hours
Message Conversions
Educational
value
Usefulness
Organization Visual appeal
Level of
professionalism
Demonstration
of thought
leadership
Calls to action Links and more
31. Social media tag review & optimization
Write custom social
sharing tags for the
five most-shared
pages on your
website.
2 hours
Make sure tags are
in place.
33. Social media strategy 15 hours
Social media marketing goals
Target customers to reach
Where to reach them
Best engagement approach
How to measure success
34. Social profile set-up and optimization 3 hour/network
Set up and/or optimize
primary social channels
Facebook
Pinterest
LinkedIn
YouTube
Twitter
Instagram
35. Social media engagement 10-20 hours/month
Develop
content
Sharing
content
Monitore
brand profiles
Engage in
conversations