Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content. I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.

1. @StoneyD

2. @StoneyD
This is me.
Stoney DeGeyter
VP of SEO & Advertising
• @StoneyD
linkedin.com/in/stoneygd
Web Presence
Optimization

3. @StoneyD
How I beat writers block…
I CHEAT!

4. @StoneyD

5. @StoneyD
Written
Video
Audio
Image
Tool
Five basic content formats

6. @StoneyD
One basic content rule
Periods

7. @StoneyD
The End
tkg.com

8. @StoneyD
I promised 12
steps…
12
Pro Tips…

9. @StoneyD
1: Rewrite old blog posts

10. @StoneyD
1: Rewrite old blog posts

11. @StoneyD
1: Rewrite old blog posts

12. @StoneyD
1: Rewrite old blog posts

13. @StoneyD
2: Turn a comment into a full post

14. @StoneyD
3: Turn 280 characters into 600 words

15. @StoneyD
4: Turn anything into tweets

16. @StoneyD
5: Rewrite a topic for a new audience
Industries
Experience
Level
Job
Positions
Regions

17. @StoneyD
6: Turn blog posts into presentation

18. @StoneyD
7: Turn a presentation into visual blog post

19. @StoneyD
8: Turn facts into an infographic

20. @StoneyD
9: Publish an email response to a question

21. @StoneyD
10: Turn client work into content

22. @StoneyD
11: Turn published content into a new e/book

23. @StoneyD
Product info
About your company
Processes
Education
12: Turn sales content into website content

24. @StoneyD
The Best Cure For
Writer’s Block is You

25. @StoneyD
It’s not really cheating

26. @StoneyD
It’s a different audience every time

27. @StoneyD
75 content ideas 195 ways to repurpose
1. Analogies – w, a
2. Animated GIFs – i
3. Answer Questions – w, v, a, i
4. Bios – w, v
5. Book Reviews – w, v, a
6. Cartoons – i
7. Case Studies – w
8. Checklists – w, i
9. Company News – w, v, a
10. Contest – w, v, a, i, t
11. Contrarian – w, v, a
12. Core Values – w, v, a, i
13. Product Uses – w, v, a, i, t
14. Curation – w, v, a, i, t
15. Ebook – w
16. Educational – w, v, a, i
17. Embedded Tweets – w, i
18. Event Info – w, v, a, i
19. Explainer Images – i
20. Explainer Videos – v
21. FAQs – w, v, i
22. Giveaways – w, v, t
23. Graphics – i
24. Guest Posts – w, i
25. Guides – w, v, i
26. Hosted Events – w, v, a, i
27. How-Tos – w, v, a, i, t
28. Human Interest – w, v, a, i
29. Hypotheticals – w, v, a, i
30. Ideas – w, a, i
31. Infographics – i
32. Instructions – w, v, a, i
33. Interviews – w, v, a
34. Kudos – w, v, a, i
35. Lists – w, i
36. Live Tweets – w, i
37. Live Stream – v, a
38. Maps – i, t
39. Meme – w, i
40. Music Videos – v
41. News/Press Releases – w
42. Newsjacking – w, v, a, i
43. Newsletters – w
44. Opinion Posts – w, v, a
45. Original Research – w, v, a, i, t
46. Photo Galleries – i
47. Photos – i
48. Plugins – w, v, a, i, t
49. Podcast – a
50. Polls – t
51. Predictions – w, v, a, i
52. Product Reviews – w, v, a, i
53. Quizzes – w, t
54. Quotes – w, i
55. Old Content– w, v, a, i, t
56. Recorded Content – a
57. Reviews – w, v, a
58. Screencasts – v
59. Series – w, v, a, i
60. Slide Deck – w, v, a, i
61. Spreadsheet Share – w, i, t
62. Stories – w, v, a, i
63. Surveys – w
64. Test Results – w, i
65. Testimonials – w, v
66. Theories – w, v, a
67. Timelines – w, v, i
68. Tool Reviews – w, v, a
69. Tools – t
70. Top Posts – w
71. Transcribed Videos – w
72. User-Generated Content – w, v, a, i, t
73. Webinars – v
74. What Not To do – w, v, a, i
75. Whitepaper – w
(w)ritten – (v)ideo – (a)udio – (i)mage – (t)ool

28. @StoneyD
ppmkg.com/75-content-tool
ppmkg.com/75-content-ideas
ppmkg.com/mix-it-up

29. @StoneyD
Thank
You!
Download this presentation at:
ppmkg.com/StoneyDslides
tkg.com