You've created this AMAZING book and armed with these simple tips and a relentless passion to succeed, you can learn to sell your book like crazy. Selling your book doesn't have to be hard.. it just has to be done.

2. Selling books is hard work. Let’s be honest it’s just plain difficult at times. Throughout
our tutelage in the publishing, PR and marketing industries, we’ve discovered that there
are two types of people: those who write books and those who sell books. It is a rare occa-
sion that this dual expertise resides within one person. Today, is the day that we make that
possible! No longer are the days that your book sits collecting dust in the garage or unno-
ticed on digital bookshelves. These 15+ strategies are sure to get your books selling like
crazy!
But before we begin, let’s handle some obvious housekeeping. Before enacting these in-
novative marketing strategies, you must first have a superior product to sell. There is
nothing worse than adding another glossy-covered, subpar book to the millions of other
titles. Self-publishing has a bad reputation already. There is no need to add the madness of
grammatical errors, generic plot structures and all-around uninspired storytelling to the
mix. So before you set out to sell your book, make sure it’s something worth selling.
The final housekeeping tip is to remember that consistency is key. As gurus in the
self-publishing and marketing industry we encounter so many individuals discouraged by
poor book sales. This is understandable until we ask them how long they’ve been actively
promoting and selling. Anything under six months is almost laughable. It takes consis-
tency to sell anything. There are truly no “overnight” success stories. The ones that are
dubbed that are usually years in the making.
With that, let’s get started and dive head first into 15 Crazy Ways to Sell Your Book and
five you’ve never thought of.
INTRODUCTION

3. 11
Become a Resource
for Established and
Aspiring Authors
There are two known facts in the world of marketing and sales. Number one,
people purchase from people they trust. Secondly, everyone likes something
FREE. By becoming a resource to others in your field of experience, you open
up the lines of communication. When people enjoy your conversation they
began to trust you. When you offer them helpful information at a “zero-nine-
ty-nine” price tag, they will trust you even more.
The moral of the story is: share something for free with your target market.
Offer it with no strings attached, all the while knowing that you have forever
piqued the interest of your audience by becoming an insightful and instruc-
tional reservoir of information.

4. Maintain A
Consistent
Presence on Social
Media Networks
2The key word here is presence. There is nothing worse than the spamming antics so many
new authors display on social media networks. Every one of their automated posts begs
their “friends” and followers to “BUY MY BOOK”.
But.. we are exempt from that rule! Shameless Plug #1 Shameless plug #2
No one likes spam, and no one likes to buy from an individual whose sole mission is to
sell. People buy books from individuals they trust, like and admire. In order for you to be
that person, you must join the conversation with genuine interactions.

5. 3Make A List of
15+ Blogs That
Cater To Your
Target Market
Blogs and online magazines are always in need of good content. Why not be the person to
meet this need? By pitching ideas to bloggers, you accomplish three things. First, you put
yourself and book in front of a new pair of eyes. But instead of coming from the angle of
a salesman, you present yourself as a willing volunteer offering free content. Remember,
everyone like something for FREE!
The second thing you accomplish by pitching stories to bloggers is positioning yourself
as an expert in your field or industry. This strategic move says, “Not only can I write great
books, I am secure enough in my ability that I offer the best free content on the subject.”
Lastly, if your pitch is accepted you have now enacted the power of the byline. A byline is
a brief author bio displayed at the end of an article. Within these one or two lines is where
you can openly sell yourself to your new and extended audience.

6. 4 Get Business
Cards
“Duh! How is a having a business card a crazy way to sell books?”
Having a business card is marketing 101. However, most business cards are a waste of
money and paper. Instead of generic titles and contact information, authors should put
an image of their book cover(s) on the back of their cards. This is the quickest way to
reinforce your occupation as an author.
Secondly, your business card will generate sales if there is a call to action printed on the
card. No more are the days when people cherish business cards. They generally meet the
nearest trash receptacle or street sidewalk after the exchange is completed. To counteract
this phenomenon, make mention that purchases made with your card or a unique print-
ed code printed will receive a discount, for example. Having this call to action will at
least keep your business cards from immediately being discarded.

7. 5 Create A
Newsletter
Cross-promotion is an almost extinct art form in the world we live in. The every-man-for-
himself mentality continues to thrive. However, authors who sell their books like crazy
understand the power of cross-promoting others, and easily do this with newsletters.
By creating a newsletter that features your work as well as that of others, you can double
your exposure. Featured authors will ALWAYS share their acclaim with their audience.
Just contact a group of self-published authors in similar or compatible genres, and let
them know the dates you will be featuring their work in your newsletter.
Here’s an example of the newsletter that we created using the platform Smore. By shar-
ing our audience with others, we have in turn been exposed to new audience members
through the sharing of our newsletter.

8. 6. Locate Book Clubs
That Will Read
Your Book
The Oprah Winfrey Book Club serves as the pinnacle of this selling strategy. Oprah has
capitalized on the fact that there are groups of people who congregate for the sole purpose
of reading, discussing and sharing books. Why not have your book be one of the books
passed around in these circles? Now, becoming apart of Oprah’s Book Club may seem far-
fetched, but getting your books in the hands of a local book club is completely doable.
Here’s how:
• Research book clubs in your area that read books similar to the one(s) you’ve writ-
ten.
• Contact the group’s leader and ask if it would be possible to include your (free)
book in their reading lineup.
• If they accept, deliver your books, preferably during a sit-in on one of their meet-
ings. Then, not only will they read your book, they will have a first-hand interaction with
the author.
• If they love your book, they will be loyal recommenders and buyers of anything else
you publish.

9. 7Schedule An
Online Hangout
Readers love interacting with the authors of their favorite books. However, schedules,
budgets and a number of other circumstances don’t allow for frequent in-person interac-
tions. Google Plus has forever solved this dilemma by creating LIVE Hangouts.
A hangout is a live-streamed, recorded, video interaction between the host and viewers.
During a LIVE hangout you can read excerpts from your book, answer questions, give in-
sight on certain topics or characters from your book or a number of other things. The sky
is truly the limit with this platform.
Here is a link to a LIVE Google Hangout series that we hosted titled: The Authorpreneur’s
Roadmap to Success

10. 8Schedule A Book
Signing With a Twist
Regular book signings aren’t a thing of the past, but they can be a bit passé. So instead of
just showing up to take pictures and sign books at your next signing, make it interactive!
For example, if you’ve written a fictional story, why not enlist some friends to act out
scenes from your book? Here’s an example of this idea. Or if you’ve written a non-fiction
book, why not create some sort of interactive game that guests can play while waiting in
line to purchase your book. Maybe something, like a spinning wheel with prizes or dis-
counts, or for the tech savvy, an interactive phone app would be fun.
The moral of the story is to make your book signing memorable by making it interactive.

11. 9Create A Compelling
Book Trailer
We now live in a world comprised of memes and video clips. With that, it is a well-known
marketing fact that people are more likely to click on pictures or videos over solo web
links. Hence, combining images and video is the perfect marketing strategy.
A compelling book trailer with images, music and/or acted scenes from your book, is
much more likely to generate sales than a BUY MY BOOK NOW link. There is a plethora
of inexpensive and free sites that offer stock images, royalty free music and animations.
Remember, more clicks translate to a higher probability of sales. So, pique your audiences’
attention with a captivating book trailer.

12. 10
Install A
Pop-Up Plugin
On Your Website
Pop-ups can be annoying at times, but they are quite effective sales tools. A pop-up de-
mands undivided attention, if even for only a few seconds. By installing a pop-up plugin
to your website, you can personally guide the attention of your visitors.
If you want them to purchase a new book you’ve published or sign up for your newslet-
ter, “pop-up” that message right in front of their faces. Only one of two things will occur,
either they will decline or accept your call to action. Those are pretty good sales odds.

13. 11
Create A Speaking
Series or Tour
When taking the leap from author (one who writes books) to authorprenuer (on who
writes AND sales books), you must establish yourself as an industry expert. One way to do
this is to create an in-person or virtual speaking series or tour. Both non-fiction and fic-
tion writers have an expertise that can be verbally shared with their audiences.
When planning a tour or series, pull themes directly from your book. Ask yourself ques-
tions like:
• What is my book about?
• What audience does my book’s subject matter address?
• What types of speeches or speaking series would this audience be interested in
hearing?
If no answers to these questions immediately surface, you can always create a speaking se-
ries about the mechanics and process of writing your book. The topics and angles are truly
limitless.

14. 12 request
Sponsored
Giveaways
As stated several times previously, people love freebies. Another way to capitalize on this
marketing fact is to query sponsors for giveaway items. Ask local businesses to donate
in-kind items that you could giveaway with the purchase of your book. This method also
harnesses the power of cross-promotion.
Just remember these three tips:
• Discount codes and coupons are the easiest items to get from businesses. Just ask.
• Edible giveaways are not the best choice, unless it’s a recipe from a cookbook that
you published. However, there are also sanitation and health codes you must consider
before having these types of giveaways.
• Don’t forget to give a formal please and thank you. Businesses love pleasantries in
the forms of emails, cards and gifts.

15. 13. Have An
Author Swap
An author swap is a simple concept with the potential for crazy sales results! The idea is to
connect with a fellow author and swap a few copies of your books with one another. Then,
each author creates a bundle package to sale at events, signings, etc. Not only will you sell
your books, you now have the opportunity to upsell, while promoting the work of another
self-published author.

16. 14
Submit Articles
to Magazines
and Newspapers
As previously mentioned, content is a great necessity for any publication. This couldn’t
be truer than in the world of journalism. Reporters and journalists are always looking for
news stories. And, every local or national publication has a section where they highlight
new fiction and non-fiction works. Why can’t your book become a feature story?
It can. Just remember, however, it is your job to do two things.
Number one, it is your job not to be perceived as a spammer. Do not send random and
impersonal emails to every newspaper or magazine that you can think of. You will most
likely get blocked or reported. Secondly, it is your job to make the journalist’s life easy.
Send your media kit with an up-to-date bio, craft an article and send high-resolution
headshots and images of your book cover. The easier it is to publish your feature, the
greater chance that it will make it to print.

17. 15
Get An
Interview On
Television
Now before you start reeling with the idea that this is impossible, just keep reading.
It is not that hard landing an interview on a local cable access channel. Just call the sta-
tion—the directory is usually online—and ask for the media or talent-booking depart-
ment. Once you’ve been connected, sell yourself and book. Let the booking agent know
why it is imperatively necessary to add you to the talent roster.
Once you land an interview, not only will you be exposed to a broader audience, you will
have professional video footage to add to your website and media kit!

18. bonus
1.CreateProductsAroundYourBook’sThemes
2.CreateOnlineMemes
3.CreateABookSoundtrackWithLocalArtists
4.RecordAnExcerptfromYourBook
5.CreateABookScavengerHunt
For a detailed explanation on these five bonus crazy ways to sell
your book download the MP3 here.

19. ABOUT
THE
AUTHORS
Nadia
Mathews
began her career in the pub-
lishing industry in 2010, and
quickly realized that her pas-
sion for marketing, PR and
branding were necessary in the
growing self-publishing mar-
ket. Mathews found her niche
in the faith-based arena, work-
ing with authors, leadership professionals and entrepre-
neurs. She is an expert storyteller who offers services
like ghostwriting, vision coaching, PR strategizing and
campaigning and event branding and consultation. It
is Mathew’s ultimate goal to help aspiring writers find
their voice and write their story.
Nicole Denise is a freelance writer, journalist and verbal
image consultant with a mission to reconnect individuals (and
brands) with the power of their words. She believes that “the sum
total of life is shaped by words spoken.” For this reason, Nicole
Denise helps individuals—through books, programs and train-
ings—locate and channel their passions and unique voice into an
influential cohesive message.
This lover of language and words has always been an avid read-
er and writer. She earned a Bachelor’s of Arts in English from
Florida A & M University. Nicole Denise has also earned a Mas-
ter’s degree in New Media Journalism from Full Sail University.
Through this curriculum she learned the art of journalistic writ-
ing, while simultaneously rekindling her love for photography
and videography. With her experience and education, Nicole Denise’s ultimate goal is to
be a travel writer, storyteller, publisher and philanthropist that shares her message of Word
Power with the world.